Experiences

Students who earn a Bachelor of Business Administration in Marketing have multiple opportunities to gain valuable experience outside the classroom while earning their degree. These opportunities include:

  • Internships: Students can obtain professional experience in the workforce through participating in internships. They also can earn three hours of marketing elective credit for an approved internship and by applying for co-enrollment in MKTG 484.
  • Competitions:
    • Sales Competition – Students learn about sales through competitions in mock business-to-business sales. Participants are graded based on their performance and judged by sales companies that hire our students.
    • Retail Case Study Competition Class (MKTG 426) – MKTG 426 is a smaller specialized course in which students work individually on a retail business case study developed by the YMA Fashion Scholarship Fund Organization which is based in New York City. Students are required to develop marketing and business strategies that are creative, unique, financially sound, and well researched to apply to the case study.
    • National Retail Federation’s Big Show – NRF’s Annual Convention & EXPO earned the nickname “Retail’s BIG Show” years ago and because the name was so appropriate, it stuck. Today, Retail’s BIG Show is NRF’s flagship industry event held annually in New York City. The four day event offers unparalleled education, collegial networking, and an enormous EXPO Hall full of technologies and solutions.  Each year, students have the opportunity to compete in the Student Challenge – a business case competition for NRF Student Association members to highlight their creativity and business acumen to retail executives. The past two year the Center for Retailing Studies has sent a student team to compete bringing home the top prize in 2014 and 3rd place in 2015.
  • Study abroad: The Department of Marketing offers an annual study abroad program in Europe. This program is open to students from all majors who have an interest in international business.
  • Opportunities:
    • Shop.org Digital Summit -The Student Program and Career Fair at the Shop.org Digital Summit is a one day event designed to change the lives—and the careers—of college students across the country. For one day only, students will have a once-in-a-lifetime opportunity to learn first-hand about digital, e-commerce and technology career paths that didn’t exist 10 years ago, hear career advice from the executives behind their favorite retail brands and meet industry hiring managers seeking top talent for their internship and entry-level jobs nationwide.
    • NYC Market Tour – Each year the Center for Retailing Studies brings a group of student to New York City over spring break to participate in a market tour.  This trip consists of professional appointments with retailers such as Louis Vuitton, Bergdorf Goodman, ANN Inc., Macy’s, Gilt, The Container Store, and many more.  The purpose of the trip is to provide the opportunity to students to learn first-hand what it is like to work in the retail industry in one of the nation’s business capitals, grow their professional network, and enjoy a variety of cultural and educational sights. Many students take advantage of their time in New York by scheduling interviews while there, and we close the trip hosting a former student networking breakfast where our students have the chance to meet and visit with TAMU alumni currently living and working in NYC.
  • Professional Distinctions: