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Master of Science in Marketing

Mays Business School at Texas A&M University is one of only a few business schools in the U.S. to offer a Master of Science (M.S.) in Marketing degree program. With an emphasis on the application of cutting-edge marketing concepts, tools and techniques in real world business settings, this unique program is designed to provide students with an opportunity to:

  • Master knowledge in various areas within the field of marketing and related fields.
  • Acquire hands on experience applying various marketing concepts, tools, and techniques in real world business settings through participation in company-sponsored projects and internships.
  • Develop strategic thinking and business leadership skills by interacting with visiting executives and entrepreneurs in various forums and in real-world business settings.

Students at Fossil
Some past project sponsors included the following companies:
ConocoPhillips   HP   FedEx   Shell   OfficeMax   Nike   7-Eleven

The MS-Marketing program is designed to serve three groups of students:

  1. Students who choose to enroll in a specialized graduate program in marketing after acquiring some work experience.
  2. Students who choose to enroll in a specialized graduate program in marketing immediately after completing their undergraduate degree.
  3. Texas A&M University Professional Program in Accounting (PPA) students who are on the MS-Marketing track.

Unique Features of the Program

  • 38-hour, 1 1/2 Year Program: A core curriculum that includes cutting-edge courses in product innovation, marketing communications, e-commerce, marketing research, pricing and marketing analytics, marketing strategy and related fields.
  • Company Sponsored Projects: Teams of MS-Marketing students are matched with sponsoring firms for semester-long projects. Students acquire hands-on experience working on real world business projects, while developing strategic thinking and business leadership skills.
  • Small Classes with Real World Projects: Case studies and sponsored group class projects allow students to apply the concepts, tools and techniques they learn in their textbooks.
  • Close Working Relationship with TAMU Center for Retailing Studies: Housed in the Department of Marketing, the Center for Retailing Studies (CRS) enjoys a national and international reputation among retailing executives and academics for retailing education, research and outreach. Founded in 1983, the CRS currently enjoys the support of over 60 corporate sponsors. MS-Marketing students get to meet and spend time with executives from many of these firms.
  • Faculty Reputation: The marketing faculty at Texas A&M University enjoys a reputation as one of the best in the nation in both research accomplishments and clasroom instruction.
  • Student Profile: High quality students (average undergraduate GPA: 3.6; avg. GMAT: 620; avg. GRE: 1200).
  • Marketing Advisory Group: Representing some of the leading firms in the U.S., this group provides input to the program and students. Each student is assigned to an Advisory Group member who serves as the student's “Corporate Mentor” thorughout the program.

[View Curriculum]

Admission Information

Apply Online

Frequently Asked Questions

 

 

 

 

 

 

 

 

 

 

Admission Requirements

Admission to the MS-Marketing program is based on the assessment of several factors including the following:

  • Demonstrated leadership and academic potential
  • Academic performance in undergraduate coursework (of the most recent admits, average GPR of the last 60 hours is 3.6)
  • GMAT or GRE scores*
  • Letters of reference
  • Honors, awards, and extracurricular activities
  • Relevant work experience (Recommended, but not required)
  • Personal or phone interview

*Although there are no minimum scores required for admission, the average scores for students admitted for fall 2007 were 627 on the GMAT and 1166 on the GRE, combined scores of the verbal and quantitative sections. The Institution Code for the GRE is 6003. The Program Code for the GMAT is 7B7-K9-03.

The master's program application can be found here.

International Applicants

TOEFL and IELTS
Texas A&M University requires that all applicants from non-English speaking countries present an official TOEFL or IELTS score. To be official, scores must be current and within two years of the date of application. Texas A&M University’s Institution Code is 6003. The University’s minimum requirements are:

TOEFL (Test of English as a Foreign Language) a minimum score of 550 (paper) or 213 (computer-based) is required for admission. Additional contact information can be found at http://www.ets.org/toefl/ .

IELTS (International English Language Testing System) a minimum score of 6.0. Additional information can be found at http://www.ielts.org/ .

Note: Individual Graduate Programs within Mays Business School may have a higher requirement.

Prerequisites

All students have typically completed the following courses or their equivalents before they begin graduate study:

  • Statistics (2 courses)
  • Survey of Marketing
  • Survey of Management
  • Accounting Concepts and Procedures
  • Financial Management

A more detailed look at prerequisite courses is available here.

Financial Aid

As an MS-Marketing student, you are eligible to compete for a limited number of departmental graduate assistantships that provide a monthly wage and waiver of out-of-state tuition. In addition, all applicants are automatically considered for a limited number of departmental scholarships. More information on university financial aid is available from the Office of Student Financial Aid at http://faid.tamu.edu.

Application Deadline

All applications are submitted on-line. Applications are accepted for fall semester only (unless all/most prerequisites are required, then applications for spring or summer are allowed). Completed applications (including official transcripts, test scores, and letters of recommendation) must be received by the Department of Marketing by January 15 for priority consideration for international students. Applications will be accepted after this date until the admission slots are filled, however priority will be given to those received by January 15. All U.S. applicants must submit their applications by May 31, however it is recommended that applications be in well before then since the number of admission slots are limited. February 1 is the priority scholarship deadline.

Students requiring all/most prerequisite courses may be permitted to enroll in January to take their prerequisite classes during the spring semester. International students desiring to apply for spring admission should have their completed application in by September 15. U.S. students desiring spring admission should have their completed applications in by November 1. Students desiring summer admission should have their applications in by February 1 (international students) or March 15 (U.S. students).

Additional information about the application process, including on-line application is available from the Office of Admissions and Records at http://www.tamu.edu/admissions/grad.

Other Questions

For additional information about the MS-Marketing program, please read the FAQ.

MS-Marketing Advisor:
Dr. Stephen W. McDaniel
MS-MKTG@mays.tamu.edu
(979)845-5801