Master Of Science In Marketing
COURSE REQUIREMENTS
I. Prerequisites* (0-15 hours, depending on previous courses
completed):
| Graduate Courses | Semester Offered | TAMU Undergraduate Equivalent |
| MKTG 621 | Survey of Marketing (Fall, Spring, Summer) |
(MKTG 309/MKTG 321) |
| MGMT 655 | Survey of Management (Fall, Spring, Summer) |
(MGMT 309/MGMT 363) |
| FINC 635 | Financial Management (Fall, Spring, Summer) |
(FINC 309/FINC 341) |
| ACCT 640 | Accounting Concepts and Procedures (Fall, Spring, Summer) |
(ACCT 209 or ACCT 229 ) |
| STAT 651 | Statistics in Research I (Fall, Spring, Summer) |
(INFO 303 and INFO 305 other 6 hrs. of statistics) |
II. Requirements:
| Fall semester | |||
| 1. MKTG 665 Research for Marketing Decisions | 3 hrs | ||
| 2. MKTG 689 Special Topics in Mktg. Analytics and Pricing | 3 hrs | ||
| 3. MKTG 670 Marketing Leadership | 1 hr | ||
| Take two of these three: | |||
| 4. MKTG 650 Analyzing Consumer Behavior | 3 hrs | ||
| 5. MKTG 656 Marketing Communications Management | 3 hrs | ||
| 6. MKTG 671 Product Innovation | 3 hrs | ||
| 13 hrs | |||
| Spring Semester | |||
| 1. MKTG 673 Services Marketing | 3 hrs | ||
| 2. MKTG 675 Marketing Strategy | 3 hrs | ||
| 3. MKTG 660 Marketing Consulting | 3 hrs | ||
| 4. MKTG 670 Marketing Leadership | 1 hr | ||
| 5. Business or Statistics elective | 3 hrs | ||
| 13 hrs | |||
| Summer | |||
| 1. MKTG 684 Professional Internship | 3 hrs | ||
| 3 hrs | |||
| Fall Semester | |||
| 1. MKTG 660 Marketing Consulting | 3 hrs | ||
| 2. MKTG 689 Special Topics in Marketing Analysis and Pricing II | 3 hrs | ||
| Take one of these three: | |||
| 4. MKTG 650 Analyzing Consumer Behavior | 3 hrs | ||
| 5. MKTG 656 Marketing Communications Management | 3 hrs | ||
| 6. MKTG 671 Product Innovation | 3 hrs | ||
| 9 hrs | |||
| Total hours required | 38 hrs |
* Students will complete all prerequisites before beginning the Requirements. Students who previously took an undergraduate or graduate equivalent of a required MS-Marketing course may be given permission to take another marketing course or a course in another field in the place of that course.
Professional Program in Accounting (PPA) Masters in Marketing Track
GRADUATE PROGRAM
| Required: | |
| Two of the following three: | |
| MKTG 650 Analyzing Consumer Behavior | |
| MKTG 656 Marketing Communications Management | 6 hrs |
| MKTG 671 Product Innovation | |
| and: | |
| MKTG 665 Research for Marketing Decisions (Fall) | 3 hrs |
| MKTG 673 Services Marketing (Spring) | 3 hrs |
| MKTG 675 Marketing Strategy | 3 hrs |
| MKTG/ACCT 684 Professional Internship (Anytime) | 3 hrs |
| MKTG 660 Marketing Consulting (Fall or Spring) | 3 hrs |
| MKTG 689 Special Topics in Marketing Analytics and Pricing (Fall) | 3 hrs |
| MKTG 670 Marketing Leadership (Fall and Spring) | 2 hrs |
| ACCT 650 Accounting Ethics (Fall) | 3 hrs |
| BUSINESS ELECTIVES: | |
| Any ACCT or MKTG courses (Other business courses must be approved by the Masters in Marketing Advisor) |
9 hrs |
| Total graduate hours required | 38 hrs |
For more information, visit the PPA web site.
For additional information, please contact:
Stephen W. McDaniel, MS-Marketing Advisor
201G Wehner Building
Phone: (979) 845-5801
Fax: (979) 862-2811
E-Mail: MS-MKTG@mays.tamu.edu
Web site: http://mays.tamu.edu/mktg/MS/Mktg_MS.html
