BBA in Marketing

Marketing involves developing products and services to satisfy customers' needs and then making them available at the right places, at the right times and at competitive prices. Marketing also provides information to help customers decide whether specific goods and services will meet their needs.

Recent changes in social and economic systems have created new challenges for marketing professionals. Increasingly, they must focus on both domestic and global opportunities and the explosive changes that new technology brings. They must also be continually responsive to cultural differences, quality concerns, and ethical issues.

Your career path in marketing would typically begin in an entry-level position in advertising, logistics and distribution, marketing research, personal selling, or product management. Opportunities are available in manufacturing, wholesale and retail, as well as in nonprofit organizations such as universities, government agencies, relief agencies and charitable organizations.

Success in marketing requires understanding of a number of fundamental concepts, principles, theories, tools and techniques. Courses are designed to help you acquire this knowledge and to develop the competencies you will need throughout your career.

Because firms are continually expanding their global operations, you might want to consider adding even more value to your degree by taking courses with an international orientation and/or studying abroad. You can also enhance your marketing credentials through leadership positions in student organizations and summer employment related to your career interests.

View Curriculum:
[Catalog 130 - 2007-2008]
[Catalog 129 - 2006-2007]
[Catalog 128 - 2005-2006]
[Catalog 127 - 2004-2005]
[Catalog 126 - 2003-2004]
[Catalog 125 - 2002-2003]
[Catalog 124 - 2001-2002]
[Catalog 123 - 2000-2001]