PhD in Marketing

Courses

The PhD program normally consists of major and minor fields plus supporting course work in economics and statistics. A minimum of 64 credit hours beyond the master’s degree (96 beyond the baccalaureate) is usually required, including 18-24 hours for dissertation research. A typical marketing program would include 27 hours in your major and supporting fields, 12 hours in your minor field, and two graduate courses in economics. See bottom of page for a typical course schedule.

Marketing doctoral level courses are offered on a rotating basis with each course offered at least once in a two year period. The Department of Marketing offers the following level required doctoral courses (each course is equivalent to 3 credit hours):

• Seminar in Marketing Strategy  
• Seminar in Marketing Theory
• Seminar in Marketing Models
• Seminar in Multivariate Data Analysis
• Seminar on Becoming a Marketing Academician
• Seminar in Buyer Behavior
• Special Topic in Marketing: Directed Readings Seminar (1st Summer)
• Independent Study I: Developing a Research Paper (1st Summer)
• Independent Study II: Literature Review (2nd Summer)

Supporting fields (e.g., Economics, Mathematics, Psychology and Statistics)

• The number of courses and specific courses are based on consultation with and advice of the Marketing PhD Advisor.

Minor area course requirements

• Choice of 12 credit hours (typically 4 courses)

Typical course schedule for a student in the Doctoral Program in Marketing

	FALL	SPRING	SUMMER
1st YEAR	Courses in major and minor areas		First Year Summer Paper
2nd YEAR	Courses in major and minor areas		Preliminary Exam
3rd YEAR	Additional courses in methodological skills	Dissertation
4th YEAR	Dissertation
5th YEAR	Dissertation

Resources

Mays is located in the state-of-the-art Wehner Building. Housed next door is the West Campus Library, which is fully electronic and devoted specifically to business publications. Access to all major periodical data bases is available to all users and they can be accessed through the PCs located within each doctoral student's office.

Doctoral student offices are interspersed among faculty offices in the Department of Marketing, encouraging interaction among faculty and students. Doctoral student offices are shared (two to three students per office) and contain desks, bookshelves, file cabinets, PCs with Internet access and telephones.

The department organizes a marketing camp every year.

The Department of Marketing sponsors a Distinguished Visiting Scholar Series. Through this series, we expose our doctoral students to some of the thought-leaders in the field. The following is a selective list of recent Distinguished Visiting Scholars:

• Barry Bayus (UNC, Chapel Hill)

• Rajesh K. Chandy (University of Houston)

• George S. Day (Wharton - University of Pennsylvania)

• William R. Dillon (Southern Methodist University)

• Shantanu Dutta (USC)

• Rajiv Grover (University of Georgia)

• Dominique Hanssens (UCLA)

• Bernard J. Jaworski (University of Southern California / The Monitor Co.)

• Ajay K. Kholi (Emory University)

• Praveen Kopalle (Dartmouth)

• Robert F. Lusch (University of Oklahoma)

• Vijay Mahajan (University of Texas - Austin)

• Leigh M. McAlister (University of Texas - Austin)

• Kent B. Monroe (University of Illinois)

• A. Parasuraman (University of Miami)

• William D. Perreault (University of North Carolina)

• Arvind Rangaswamy (Penn State)

• Siddarth Singh (Rice University)

• Raji Srinivasan (UT Austin)

• Barton A. Weitz (University of Florida)

We have a firm commitment to developing a strong doctoral program and recognizing the outstanding contributions of our doctoral students. An indication of this commitment is the institution of the Doctoral Student Teaching Excellence Award and the Doctoral Student Research Excellence Award. Each year, winners receive a plaque and a cash award at the departmental awards luncheon.