Education
Ph.D. in Marketing, Miller Graduate School of Business, Konkuk University, South Korea(AACSB Accredited)
M.Sc. in Mechatronics, Gwangju Institute of Science & Technology, South Korea
BS in Mechanical Engineering, Middle East Technical University, Turkey
(ABET Accredited)
Research Interest
Concept of Emotional Momentum, Services Marketing, Healthcare MarketingCourses Taught
MKTG 444 Healthtech MarketingMKTG 448 Marketing Strategy
MKTG 665 Research for Marketing Decisions
MKTG 673 Services Marketing
Biography
Dr. Altay Dikeç is a Clinical Associate Professor in the Department of Marketing in Mays Business School. He has been teaching Services Marketing, Marketing Strategy, Healthtech for Improving Customer Care, and Research for Marketing Decisions courses since 2017. Before joining Mays Business School, he worked as an Assistant Professor of Marketing for four years at Melikşah University, Kayseri, Turkey.
Dr. Dikeç is a passionate teacher and has extensive teaching experience in undergraduate, MS, and MBA levels. Principles of Marketing, Consumer Behavior, Business Research Methods, Marketing Strategy, and Entrepreneurship are some of the various courses he has taught. He was awarded the Excellence in Teaching Award in 2015 by the Board of Trustees of Meliksah University and the Herb Thompson Teaching Award in 2022 by the Department of Marketing, Mays Business School.
Before receiving his Ph.D. degree, he worked as a business & marketing manager for 6 years in the education industry in Seoul, South Korea. He lived in South Korea for 12 years and completed his M.Sc. and Ph.D. degrees in this country. He is married with two children and living in College Station, Texas. He loves traveling with his family, commuting with his bike, spending time with his cats, chickens, and kids, playing video games (strategy mostly), and mimicking his wife’s complaints.
Recent Publications:
Berry, L.L., Parish, J.T., and Dikec. A., 2019. “Creating Value Through Quality Service”, Organizational Dynamics. (Click to download the article)
Teaching Evaluation average between Fall 2017 and Spring 2022:
MKTG 325 – Services Marketing & Retailing Concepts
Total # of sections: 4 Instructor: 4.76 / Course: 4.59 / Overall: 4.60 (PICA)
MKTG 335 – Professional Selling
Total # of sections: 1 Instructor: 5.00 / Course: 4.92 / Overall: 4.91 (PICA)
MKTG 404 – Advanced Excel for Marketing Managers
Total # of sections: 9 Instructor: 4.79 / Course: 4.77 / Overall: 4.64 (PICA)
MKTG 440 – Services Marketing
Total # of sections: 6 Instructor: 4.87 / Course: 4.83 / Overall: 4.74 (PICA)
MKTG 448 – Marketing Strategy
Total # of sections: 5 Instructor: 4.86 / Course: 4.74 / Overall: 4.74 (PICA)
Total # of sections: 10 Instructor: 4.77 / Course: 4.72 / Overall: N/A (AEFIS)
MKTG 444 – Healthtech for Improving Customer Care
Total # of sections: 2 Instructor: 5.00 / Course: 5.00 / Overall: N/A (AEFIS)
MKTG 489 – Healthcare Marketing Analytics
Total # of sections: 1 Instructor: 4.78 / Course: 4.33 / Overall: N/A (AEFIS)
MKTG 673 – Services Marketing
Total # of sections: 2 Instructor: 4.83 / Course: 4.50 / Overall: 4.65 (PICA)
Total # of sections: 2 Instructor: 4.05 / Course: 3.77 / Overall: N/A (AEFIS)
