Alina Sorescu

Professor of Marketing
Paula and Steve Letbetter `70 Chair in Business
Director of the Ph.D. in Business Administration - Marketing Program

Biography

Alina Sorescu is Professor of Marketing, holder of the Paula and Steve Letbetter `70 Chair in Business, and Director of the Ph.D. in Business Administration Program – Marketing at the Mays Business School, Texas A&M University. She holds a B.S. in Mathematics from University of Bucharest, a MS from University of Florida and Ph.D. from University of Houston. Her research focuses on business models, product portfolio decisions, branding, acquisitions and alliances, and measuring the financial value of marketing actions. Her research appears in journals such as Marketing Science, Journal of Marketing Research, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing and others. Alina serves on the editorial board of the Journal of Marketing, where she was twice recognized with the best reviewer award, the Journal of Marketing Research, Marketing Science and the Journal of the Academy of Marketing Science. Her research awards include the Ricky W. Griffin Research Excellence Award, the Strategic Management Society conference on Big Bang Innovation Best Proposal Award, the AMA John A. Howard Dissertation Award, the AMS Mary Kay Dissertation Award, the AMA Winter Conference Best Paper in the Marketing and Technology track, as well as multiple MSI research grants. Her research has also been selected as a finalist for the Paul Green Award for the best article published in the Journal of Marketing Research. Her teaching awards include the Montague Center for Teaching Excellence Scholar Award and the Association of Former Students Distinguished Teaching Award at the college and university level.

Research

Title Year Type

Interpreting the Stock Returns to New Product Announcements: How the Past Shapes Investors’ Expectations of the Future

Journal of Marketing Research

2016 Article

When 1 + 1 > 2: How Investors React to New Product Releases Announced Concurrently with Other Corporate News

Journal of Marketing

2016 Article

Customer Satisfaction and Long-Term Stock Returns

Journal of Marketing

2016 Article

Employee-Based Brand Equity: The Impact of Customer Perceptions on Executive Pay

Journal of Marketing Research

2014 Article

Wedded Bliss or Tainted Love?: Stock Market Reactions to the Introduction of Co-branded Products

Marketing Science

2013 Article

Behemoths at the Gate: How Incumbents Take On Acquisitive Entrants (And Why Some Do Better Than Others)

Journal of Marketing

2011 Article

Innovation’s Effect on Firm Value and Risk: Insights from Consumer Packaged Goods

Journal of Marketing

2008 Article

Why Some Acquisitions Do Better than Others: Product Capital as a Driver of Long-term Stock Returns

Journal of Marketing Research

2007 Article

New Product Preannouncements and Shareholder Value: Don’t Make Promises You Can’t Keep

Journal of Marketing Research

2007 Article

Sources and Financial Consequences of Radical Innovations: Insights from Pharmaceuticals

Journal of Marketing

2003 Article