Yixing Chen is a third year Ph.D. student in Business Administration (Marketing) in the Mays Business School at Texas A&M University. Yixing holds an MBA from University of New Mexico and a Bachelor’s degree in Finance from Southwestern University of Finance and Economics. Yixing’s research interests fall in areas such as return on digital marketing strategy, innovations in education, customer-focused strategy, and business model innovation.
Prior to joining the Mays PhD Program, Yixing worked as a graduate teaching and research assistant at the Anderson School of Management, University of New Mexico. While completing his undergraduate study, Yixing has been an instructor at New Oriental Education & Technology Group.