Chiraag Mittal

Assistant Professor

Biography

Chiraag is an Assistant Professor of Marketing at Mays Business School. He graduated with a PhD in Business Administration from University of Minnesota. Prior to getting a PhD, he obtained a M.S. in Family and Consumer Sciences from University of Arizona and a B.S. in Electrical and Computer Engineering from The Ohio State University.

Chiraag aims to better understand consumer behavior and decision making by integrating insights from psychology and behavioral ecology. His current research focuses on exploring the effects of early-life environment on consumers’ judgments and decisions such as those related to health and personal finances.

Publications

Mittal, Chiraag and Vladas Griskevicius (forthcoming), “Socioeconomic Status, Unpredictability, and Different Perceptions of the Same Risk”, Behavioral and Brain Sciences.

Mittal, Chiraag and Vladas Griskevicius (2016), “Silver Spoons and Platinum Plans: How Childhood Environment Affects Adult Health Care Decisions,” Journal of Consumer Research, 43, 636-656.

Mittal, Chiraag, Vladas Griskevicius, Jeffry A. Simpson, Sooyeon Sung, and Ethan Young (2015), “Cognitive Adaptations to Stressful Environments: When Childhood Adversity Enhances Adult Executive Function,” Journal of Personality and Social Psychology, 109 (4), 604 – 621.

Mittal, Chiraag and Vladas Griskevicius (2014), “Sense of Control under Uncertainty Depends on People’s Childhood Environment: A Life History Theory Approach,” Journal of Personality and Social Psychology, 107 (4), 621 – 37.

Research Interests

Scarcity and Socioeconomic Status, Health and Financial Judgment and Decision Making, Influence of Early-Life Environment

Research

Title Year Type

Silver Spoons and Platinum Plans: How Childhood Environment Affects Adult Health Care Decisions

Journal of Consumer Research

2016 Article

Cognitive Adaptations to Stressful Environments: When Childhood Adversity Enhances Adult Executive Function

Journal of Personality and Social Psychology

2015 Article

Sense of Control under Uncertainty Depends on People’s Childhood Environment: A Life History Theory Approach

Journal of Personality and Social Psychology

2014 Article