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Rajan Varadarajan
TitleInterim Department HeadDistinguished Professor of Marketing Ford Chair in Marketing & E-Commerce |
DepartmentDepartment of Marketing |
Office Location215F |
Phone979.845.5809 |
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varadarajan@tamu.edu |
Web Pageshttp://wehner.tamu.edu/mktg/faculty/Varadarajan |
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Biography
Dr. Rajan Varadarajan is Distinguished Professor of Marketing and holder of the Ford Chair in Marketing and E-Commerce in the Mays Business School at Texas A&M University. His primary teaching and research interests is in the area of marketing strategy. He is author of over 60 refereed journal articles on such topics as market strategy, marketing strategy, competitive advantage, corporate diversification and divestitures, e-commerce, global competitive strategy, innovation, market pioneering advantage, multi-market competition, strategic alliances, strategy typologies and taxonomies, and interdependencies between corporate, business and marketing strategy. His research has been published in the Journal of Marketing, Journal of the Academy of Marketing Science, Academy of Management Journal, Strategic Management Journal, Management Science, Sloan Management Review, California Management Review, Business Horizons, Journal of Retailing and other journals. He has also presented his research at numerous national and international conferences, consortia, workshops, universities and other forums.
Dr. Varadarajan served as editor of the Journal of Marketing from 1993 to 1996 and the Journal of the Academy of Marketing Science from 2000 to 2003. He currently serves on the Editorial Review Boards a number of journals including the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Interactive Marketing, Journal of Strategic Marketing, and Journal of Marketing Management . He served as program co-chair for the 1993 American Marketing Association Marketing Educators’ Conference, the 1998 Academy of Marketing Science Marketing Educators’ Conference, the 2001 American Marketing Association Faculty Consortium, and the 2004 American Marketing Association Doctoral Consortium. He also served as President of the Marketing Strategy Special Interest Group of the American Marketing Association from 1998 to 2000, on the Board of Governors of the Academy of Marketing Science from 1998 to 2004, and as Vice President for Publications for the Academy of Marketing Science from 2004 to 2007.
Dr. Varadarajan is a recipient of a number of honors and awards including the American Marketing Association Paul D. Converse Award for contributions to the field of marketing (2008), the University of Massachusetts Distinguished Alumnus Award (2008), the Academy of Marketing Science Distinguished Marketing Educator Award (2003), the American Marketing Association Marketing Strategy Special Interest Group Mahajan Award for Career Contributions to Marketing Strategy (2003), the Texas A&M University Association of Former Students’ Faculty Distinguished Achievement Award in Research (1994), the Journal of Academy of Marketing Science Sheth Foundation Best Paper Award (2009), and the Journal of Marketing Harold H. Maynard Best Paper Award (2001).
Education
PhD University of Massachusetts, 1979
M Tech Indian Institute of Technology, India, 1973
BE Indian Institute of Science, India, 1971
BSc Bangalore University, India, 1968