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Tuesday, May 5, 2015 | 3:10 AM CDT

  A B C D E F G H I J K L M

Alina  Sorescu Alina Sorescu


Marketing PhD Program Director
Associate Professor of Marketing
Rebecca U. '74 and William S. Nichols III '74 Professorship


Department of Marketing

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Alina Sorescu is Associate Professor of Marketing, holder of the Rebecca U. '74 and William S. Nichols III '74 Professorship and Director of the Marketing Ph.D. Program at the Mays Business School, Texas A&M University. She holds a B.S. in Mathematics from University of Bucharest, a MS from University of Florida and Ph.D. from University of Houston. Her research focuses on radical innovations, product portfolio decisions, branding, acquisitions and alliances, and measuring the financial value of marketing actions. Her research appears in journals such as Marketing Science, Journal of Marketing Research, Journal of Marketing, Journal of Retailing and others. Alina serves on the editorial board of the Journal of Marketing where she was recognized with the best reviewer award. Her research awards include the AMA John A. Howard Dissertation Award, the AMS Mary Kay Dissertation Award, the AMA Winter Conference Best Paper in the Marketing and Technology track, the Strategic Management Society conference on Big Bang Innovation best proposal award, as well as multiple MSI research grants. Her teaching awards include the Montague Center for Teaching Excellence Scholar Award and the Association of Former Students Distinguished Teaching Award at the college and university level.


Representative publications:

Tavassoli, Nader, Alina Sorescu and Rajesh Chandy (2014) “Employee-Based Brand Equity: The Impact of Customer Perceptions on Executive Pay,” Journal of Marketing Research, forthcoming

Cao, Zixia and Alina Sorescu (2013), “Wedded Bliss or Tainted Love?: Stock Market Reactions to the Introduction of Co-branded Products,” Marketing Science, 32(6), 939-959.

Mukherji, Prokriti, Alina Sorescu, Jaideep Prabhu and Rajesh Chandy (2011), “Behemoths at the Gate: How Incumbents Take On Acquisitive Entrants (And Why Some Do Better Than Others),” Journal of Marketing, 75(5), 53-70.
Sorescu, Alina, Ruud Frambach, Jagdip Singh, Arvind Rangaswamy and Cheryl Bridges (2011), “Innovation in Retail Business Models”, Journal of Retailing, 87, S3-S16.
-    Lead article

Sorescu, Alina and Jelena Spanjol (2008), “Innovation’s Effect on Firm Value and Risk: Insights from Consumer Packaged Goods,” Journal of Marketing, 72(2), 114-132.

Sorescu, Alina, Venkatesh Shankar and Tarun Kushwaha (2007), “New Product Preannouncements and Shareholder Value: Don’t Make Promises You Can’t Keep,” Journal of Marketing Research, 44(3), 468-489.

Sorescu, Alina, Rajesh Chandy and Jaideep Prabhu (2007), “Why Some Acquisitions Do Better than Others: Product Capital as a Driver of Long-term Stock Returns,” Journal of Marketing Research, 44(1), 57-72.
Sorescu, Alina, Rajesh Chandy and Jaideep Prabhu (2003), “Sources and Financial Consequences of Radical Innovations: Insights from Pharmaceuticals,” Journal of Marketing, 67(4), 82-102.




Ph.D., University of Houston
Master of Statistics, University of Florida
BS in Mathematics, University of Bucharest