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Alina Sorescu
TitleAssociate Professor of MarketingMays Research Fellow Associate Director of the Marketing PhD Program |
DepartmentDepartment of Marketing |
Office Location220L |
Phone979.862.3043 |
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asorescu@tamu.edu |
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Biography
Alina Sorescu is Associate Professor of Marketing and Mays Research Fellow at the Mays Business School, Texas A&M University. Dr. Sorescu holds a B.S. in Mathematics from University of Bucharest, a Master of Statistics from University of Florida and Ph.D. in Business Administration from University of Houston. Dr. Sorescu's research focuses on radical innovations, product portfolio decisions, branding, acquisitions and alliances, and measuring the financial value of marketing actions. Her research appears in the Journal of Marketing Research, Journal of Marketing, Journal of Advertising and the Journal of Advertising Research . She is the recipient of the 2003 Academy of Marketing Science Mary Kay Dissertation Award , the 2003 American Marketing Association John A. Howard Dissertation Award and the 2007 Montague Center for Teaching Excellence Scholar Award. Dr. Sorescu teaches at the undergraduate, MS and doctoral level. She serves on the editorial board of the Journal of Marketing.Recent publications :
Sorescu, Alina and Jelena Spanjol (2008), “Innovation’s Effect on Firm Value and Risk: Insights from Consumer Packaged Goods”, Journal of Marketing , 72(2), 114-132.
Sorescu, Alina, Venkatesh Shankar and Tarun Kushwaha (2007) "New Product Preannouncements and Shareholder Value: Don't Make Promises You Can't Keep," Journal of Marketing Research , 44(3), 468-489.
Sorescu, Alina, Rajesh Chandy and Jaideep Prabhu (2007), "Why Some Acquisitions Do Better than Others: Product Capital as a Driver of Long-term Stock Returns", Journal of Marketing Research, 44(1), 56-72.
Education
Ph.D., University of HoustonMaster of Statistics, University of Florida
BS in Mathematics, University of Bucharest