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Richard T. Hise

Title

Professor of Marketing

Department

Department of Marketing

Office Location

201N

Phone

979.845.5807

Email

rhise@mays.tamu.edu
dick-hise@tamu.edu

Web Pages
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Biography

Richard T. Hise teaches and conducts research in marketing strategy and international marketing. Dr. Hise's 70+ articles have appeared in such publications as the Journal of Marketing, Business Horizons, Journal of Global Marketing, Sloan Management Review, Journal of Product Innovation Management, Research-Technology Management, Industrial Marketing Management, and Marketing Management.
Dr. Hise has authored or co-authored five books on personal selling, product management and marketing strategy. A consultant to major companies (Hotel Sofitel, Rosewood Properties, Color Tile, Mary Kay Cosmetics, Fleetwood Enterprises, IBM Consulting Group, Lockheed Martin, Harley Davidson, etc.), he has conducted executive development workshops for such companies as Hoffman-LaRoche Pharmaceuticals, Bryan/College Station Chamber of Commerce, Dallas Market Center, Indiana Farm Bureau Cooperative, Specialty Advertising Association, Garden Center Institute, and Halliburton.

Education

DBA University of Maryland, 1970
MBA University of Maryland, 1961
BA Gettysburg College, 1959