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Venkatesh Shankar
TitleMarketing PhD Program Director,Coleman Chair Professor in Marketing |
DepartmentDepartment of Marketing |
Office Location240B |
Phone979.845.3246 |
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vshankar@mays.tamu.edu |
Web Pageshttp://www.venkyshankar.com/ http://wehner.tamu.edu/mktg/faculty/shankar/ |
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Biography
Dr. Shankar's areas of specialization include Marketing Strategy, Innovation, International Marketing, Digital Business, Pricing, and Retailing. He has corporate experience in marketing and international business development. He has made over 150 presentations in diverse countries.
He has won research awards from such organizations as the American Marketing Association (AMA) and the Marketing Science Institute (MSI). He has published in academic journals such as the Journal of Marketing Research, Marketing Science, Management Science, Journal of Marketing, Strategic Management Journal, International Journal of Research in Marketing, Journal of Interactive Marketing, Journal of Academy of Marketing Science, Journal of Public Policy and Marketing, and Journal of Retailing, as well as in business periodicals, such as the Wall Street Journal and Financial Times.
He is the winner of the 2006 Clarke Award for the Outstanding Direct and Interactive Marketing Educator, 2001 IBM Faculty Partnership Award, the 1999 Paul Green Award for the Best Article in Journal of Marketing Research, and the 2000 Don Lehman Award for the Best Dissertation-based Article in an AMA journal. In recognition of his outstanding contributions to direct and interactive marketing, the Shankar-Spiegel Award for the best dissertation proposal in direct and interactive marketing has been named in his honor by the Direct Marketing Educational Foundation. He has been among the top area editors of Marketing Science, and his papers were finalists for the 2004 and 2006 Marketing Science Practice Prizes. He has won several teaching awards. He is an Academic Trustee of MSI. He is Co-Editor of the Journal of Interactive Marketing and served as an Associate Editor of Management Science.
Dr. Shankar has been a visiting faculty member at M.I.T, INSEAD, SDA Bocconi at Milan, Chinese European International Business School at Shanghai, Singapore Management University, and the Indian School of Business at Hyderabad. He has consulting or executive training experience with organizations such as Allstate, Colgate Palmolive, GlaxoSmithKline, Hewlett Packard, IBM, Intel, Lockheed Martin, Lucent Technologies, Marriott International, Northrop Grumman, PepsiCo, Philips, and Volvo. He has made several appearances on CNN, C-SPAN, and Voice of America.
Education
Ph.D. (Marketing), Kellogg Graduate School of Management, Northwestern University