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William M. Pride

Title

Professor of Marketing

Department

Department of Marketing

Office Location

201M

Phone

979.845.5857

Email

bpride@mays.tamu.edu
w-pride@tamu.edu

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Biography

William M. Pride is Professor of Marketing, Lowry Mays College & Graduate School of Business at Texas A&M; University.
Dr. Pride's research interests are primarily in the areas of advertising, promotion, and marketing education. His articles appear in a number of journals including Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, and the Journal of Advertising. Dr. Pride is co-author of an introductory level marketing text and an introduction to business text.

Education

PhD Louisiana State University, 1972
MBA Oklahoma State University, 1967
BS Northwestern State College, 1965