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Manjit S. Yadav
TitleProfessor of Marketing, Macy's Foundation Professor, Mays Research Fellow, & Research Director, Center for Retailing Studies |
DepartmentDepartment of MarketingCenter for Retailing Studies |
Office Location215D |
Phone979.845.5884 |
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Biography
Manjit S. Yadav is Macy’s Foundation Professor and Professor of Marketing, Mays Business School, Texas A&M University. He also serves as Research Director of the marketing department’s Center for Retailing Studies. Dr. Yadav obtained his Ph.D. in marketing from Virginia Tech.
Dr. Yadav’s current research focuses on marketing strategy in digital environments, particularly issues related to innovation and technological change. His work has been published in a number of leading journals, including Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Sloan Management Review. He is a member of the Editorial Boards of Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, and Journal of Interactive Marketing.
Dr. Yadav has taught at the undergraduate (Strategic Internet Marketing, Product Management, Marketing Research), masters (Marketing Strategy, Product Innovation), and doctoral levels (Seminar in Consumer Behavior). He also teaches in the Mays Business School’s Center for Executive Development. Dr. Yadav is a recipient of the Faculty Distinguished Achievement Award in Teaching (Mays Business School, Texas A&M University).
Dr. Yadav’s presentations to industry groups focus primarily on strategic implications of the Internet for marketing. Consulting and executive development assignments have been completed with The Guest Amenities Group, Halliburton, and Telecom Italia. Dr. Yadav co-chaired American Marketing Association’s Faculty Consortium on E-Commerce held at Texas A&M University.
Education
Ph.D., Virginia Tech, 1990
BS, Indian Institute of Technology, Roorkee, India, 1983