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Manjit S. Yadav

Title

Associate Professor of Marketing, Mays Research Fellow, & Research Director, Center for Retailing Studies

Department

Department of Marketing
Center for Retailing Studies

Office Location

215D

Phone

979.845.5884

Email

myadav@mays.tamu.edu
yadav@tamu.edu

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Biography

Manjit S. Yadav is Associate Professor of Marketing and Mays Research Fellow, Mays Business School, Texas A&M University. He also serves as Research Director of the Center for Retailing Studies, Department of Marketing. He obtained his Ph.D. in marketing from Virginia Tech.
Dr. Yadav's current research focuses on marketing strategy in electronic environments, particularly issues related to innovation and technological change. His work has been published in a number of leading journals, including Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Sloan Management Review. He is a member of the Editorial Board of Journal of the Academy of Marketing Science and Journal of Interactive Marketing.
Dr. Yadav has taught at the undergraduate (Product Management, Marketing Research), masters (Product Innovation), and doctoral levels (Seminar in Consumer Behavior). He has also been on the faculty of the Mays Business School's Executive MBA program. He is actively involved in the Marketing department's doctoral program, serving on a number of dissertation committees. Dr. Yadav is a recipient of the Faculty Distinguished Achievement Award in Teaching (Mays Business School, Texas A&M University).

Dr. Yadav's presentations to industry groups focus primarily on strategic implications of the Internet for marketing. Consulting and executive development assignments have been completed with The Guest Amenities Group, Halliburton, and Telecom Italia. Dr. Yadav co-chaired American Marketing Association's Faculty Consortium on E-Commerce held at Texas A&M University.

Education

Ph.D., Virginia Tech, 1990
BS, Indian Institute of Technology, Roorkee, India, 1983