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Dr. Ram Janakiraman
TitleAssistant Professor of MarketingShelley and Joe Tortorice '70 Faculty Research Fellow |
DepartmentDepartment of Marketing |
Office Location220M |
Phone979-845-3028Fax: 979.862.2811 |
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Web Pageshttp://people.tamu.edu/~ramkumar |
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Biography
Ramkumar Janakiraman is an Assistant Professor of Marketing and Shelley and Joe Tortorice’70 Faculty Research Fellow at the Mays Business School, Texas A&M University.
Ram's research interests are primarily in the domain of econometric modeling of firm and consumer decision making. They include structural learning models, market response models, new product development and new product adoption. Ram has worked extensively on modeling physicians' prescription behavior and physicians' response to the various promotional tools. His research is forthcoming or appeared in journals such as Management Science, Journal of Marketing, Journal of Marketing Research and Annals of Family Medicine.
Ram's teaching interests lie in the intersection of quantitative techniques and marketing applications such as marketing analytics, database marketing, pricing and marketing research.
Ram has a Ph.D. in Business Administration (Marketing) from the Marshall School of Business, University of Southern California, Los Angeles. Ram has a B. Tech. (Honors) in Materials Engineering from Institute of Technology, Varanasi (India) and a MS in Materials Science and Engineering from University of Pittsburgh.
More information about Ram's research and teaching interests is available at: http://people.tamu.edu/~ramkumar
Research Interests: Consumer Choice Models; Structural Models; Social Contagion; New Product Development
Teaching Interests: Marketing Analytics and Pricing; Marketing Research; Database Marketing; Doctoral quantitative seminars in Marketing
Publications:
Janakiraman, Ramkumar, Catarina Sismeiro and Shantanu Dutta (2009), “Does Spillover Occur Across Competing Brands?: A Disaggregate Model of How and When”, Journal of Marketing Research, 46 (August), 467-481.
Yli-Renko, Helena and Ramkumar Janakiraman (2008), "How Customer Portfolio Affects New Product Development In Technology-Based Entrepreneurial Firms", Journal of Marketing, 72(Sep), 131-148
Berry, Leonard, Janet Parish, Ramkumar Janakiraman Lee Ogburn-Russell, Glen R. Couchman, William L. Rayburn, Jedidiah Grisel (2008), Patients' Commitment to their Primary Physician and Why it Matters, Annals of Family Medicine, Lead Article, 6(1), 6-13.
Janakiraman, Ramkumar, Shantanu Dutta, Catarina Sismeiro and Phil Stern (2008), "Physicians' Persistence and its Implications for their Response to Promotion of Prescription Drugs", Management Science, 54, 1080-1093.
Education
Ph.D. in Business Adminsitration (Marketing), University of Southern California, Los Angeles, CA
Master of Science (MS in Materials Science & Engineering), University of Pittsburgh, Pittsburgh, PA
Bachelor of Technology (Honors), Institute of Technology, Varanasi, India