Kelly L. Haws

Biography

Kelly Haws is an assistant professor of marketing. Haws conducts research related to consumer behavior, with specific focus on issues relevant to consumer welfare. Her research interests include consumer self-control, self-control strategies, optimal consumption, measurement issues, and behavioral pricing. Her research has been published in the Journal of Consumer Research and presented at various conferences, including the Association for Consumer Research, the Society for Consumer Psychology, and the American Marketing Association.

She currently teaches undergraduate Consumer Behavior. She has also previously taught principles of marketing and marketing research. Prior to her PhD program, she was a full-time accounting and finance instructor at the Univeristy of South Carolina Sumter, where she taught a variety of financial and managerial accounting as well as corporate finance courses. Before entering the academic profession, she worked as a mortgage loan officer and training specialist.

Publications:
Haws, Kelly L. and William O. Bearden (2006), "Dynamic Pricing and Consumer Fairness Perceptions," Journal of Consumer Research, 33 (December), 304-311.

Haws, Kelly L. and Cait Poynor, (2008), "Seize the Day! Encouraging Indulgence for the Hyperopic Consumer," forthcoming, Journal of Consumer Research, December, 680-691. Order of authorship is random.

Poynor, Cait and Kelly L. Haws (2009), "Lines in the Sand: The Role of Motivated Categorization in the Pursuit of Self-Control Goals," forthcoming at the Journal of Consumer Research, February. Order of authorship is random.

Naylor, Rebecca Walker, Courtney Droms, and Kelly L. Haws (2009), "Eating with a Purpose: Consumer Responses to Functional Food Health Claims," forthcoming at the Journal of Public Policy & Marketing , Spring.

Haws, Kelly L., Utpal M. Dholakia, and William O. Bearden, "An Assessment of Chronic Regulatory Focus Measures," forthcoming at the Journal of Marketing Research.

Education

Ph.D., 2007, University of South Carolina: Business Administration-Marketing
MBA, 2000, Mississippi State University
BBA, 1999, Mississippi State University