Karen Page Winterich

Biography

Karen Page Winterich is an assistant professor of marketing. Winterich conducts research in the area of consumer behavior, with specific interests in the effects of consumer identities and emotions on consumer judgments. Her research focuses on examining the effect of cultural and moral identities on charitable giving and brand evaluations as well as the impact of emotions on consumer decisions and consumption. Her research has been published in the Journal of Consumer Research and presented at various conferences, including the Association for Consumer Research, Society for Consumer Psychology, American Marketing Association, and Marketing Science.

Education

Ph.D. in Business Administration (Marketing concentration), University of Pittsburgh, 2007

Bachelor of Science in Business Administration (with honors), Shippensburg University of Pennsylvania, 2003