Haipeng "Allan" Chen

Biography

Haipeng (Allan) Chen is an associate professor and Mays Research Fellow in Marketing at the Texas A&M University. He received his B.Eng. (with honors) in Mechanical Engineering from Shandong Institute of Engineering (Zibo, China), his M.A. in Applied Linguistics from Zhejiang University (Hangzhou, China), and his Ph.D. in Business Administration from the University of Minnesota (Twin Cities). Chen conducts research in the area of Behavioral Decision Theory (BDT), and his research interests focus on examining the information processing and decision making processes of individual consumers and managers, and identifying cross-cultural differences in those processes. His research has been published in Marketing Science, the Journal of Marketing Research, the Journal of Consumer Research, the Journal of Monetary Economics, Review of Economics and Statistics, Economica, and Marketing Letters, and has been presented at various conferences, including ACR, SCP, Marketing Science, NBER Monetary Economics Program Meeting, and North American Winter Meeting of the Econometric Society. He has won various research awards, including the 2010 Ricky W. Griffin Research Excellence Award, the Mays Research Fellowship (2007-2010, 2011-2014), the 2007 Marketing Science Institute (MSI) Young Scholars’ Program Invitee, and the 2001 ACR-Sheth Foundation Dissertation Award (co-winner of the Public Policy Track). He has also been recognized with various school and university level teaching awards, including the TAMU System Teaching Excellence (SLATE) Award (top 5%) in Spring 2009 and Spring 2010 (every time he taught since the award was initiated), the 2008-2009 Center for Teaching Excellence (CTE) Montague Scholarship, and 2004 School of Business Teaching Excellence Award (University of Miami).

Education

Ph.D. in Business Administration (Marketing concentration), University of Minnesota (Twin Cities), 2002 Master of Arts in Applied Lingusitics, Zhejiang University (Hangzhou, China), 1996 Bachelor of Engineering in Mechanical Engineering (with honors), Shandong Institute of Engineering (Zibo, China), 1993