Dr. Haipeng "Allan" Chen

Biography

Haipeng (Allan) Chen is an associate professor and Mays Research Fellow in Marketing at the Texas A&M University. He received his B.Eng. (with honors) in Mechanical Engineering from Shandong Institute of Engineering (Zibo, China), his M.A. in Applied Linguistics from Zhejiang University (Hangzhou, China), and his Ph.D. in Business Administration from the University of Minnesota (Twin Cities). Chen conducts research in the area of Behavioral Decision Theory (BDT), and his research interests focus on examining the information processing and decision making processes of individual consumers and managers, and identifying cross-cultural differences in those processes. His research has been published in Marketing Science, the Journal of Marketing Research, the Journal of Consumer Research, the Journal of Monetary Economics, and Economica, and has been presented at various conferences, including ACR, the 2004 NBER Monetary Economics Program Meeting, the 2004 SCP Winter Meeting, the 2003 INFORMS-Cornell Pricing Conference, and the 2002 North American Winter Meeting of the Econometric Society.

Education

Ph.D. in Business Administration (Marketing concentration), University of Minnesota (Twin Cities), 2002 Master of Arts in Applied Lingusitics, Zhejiang University (Hangzhou, China), 1996 Bachelor of Engineering in Mechanical Engineering (with honors), Shandong Institute of Engineering (Zibo, China), 1993