Rishika Ramkumar

Biography

Rishika Ramkumar is an Assistant Professor of Marketing at the Mays Business School, Texas A&M University. Rishka has a Ph.D. in Business Adminstratrion (Marketing) from the Paul Merage School of Business, University of California, Irvine, CA.

Rishika's research interests include pricing, new products, market analysis and response, new empirical industrial organization (NEIO), consumer choice models, marketing and public policy. Her research interests include new product development, marketing strategy, marketing fundamentals, business statistics, database marketing, sales and forecasting.