Eunho is a Ph.D. candidate in Business Administration-Marketing at Mays Business School of Texas A&M University. He joined the Mays Marketing Doctoral Program in Fall 2013. Prior to joining the program, he earned a M.S. in Business Administration, concentrated in Management Information Systems, from Seoul National University and B.S. in Management Science from KAIST, South Korea.
Eunho is an empirical modeler who is interested in the substantive areas of digital marketing such as online communities, mobile app and healthcare/healthcare marketing. Using various methods including applied econometrics, quasi-experimental methods and bayesian statistics, he rigorously analyzes marketing phenomena in the real world and provides relevant business implications.
Digital Marketing & Empirical Modeling
- Substantive: Digital Marketing, Online Communities, Mobile App, Healthcare/Healthcare Marketing
- Methodology: Econometric Data Analysis, Hierarchical Bayesian, Survival Analysis, Quasi-Experimental Methods
Marketing Analytics & Digital Marketing Strategy
- Marketing Research, Marketing Analytics, Digital Marketing, Marketing Strategy