Hari Sridhar

Associate Professor of Marketing, and Center for Executive Development Professor


Shrihari (Hari) Sridhar is currently Associate Professor of Marketing, and Center for Executive Development Professor, at the Mays Business School at Texas A&M University.  He earned his bachelor’s degree in mechanical engineering from R.V. College of Engineering in Bangalore, India, and masters and doctoral degrees from the University of Missouri. Prior to joining Texas A&M University, he was a Frank and Mary Jean Smeal Fellow, and Associate Professor of Marketing at the Smeal College of Business at Pennsylvania State University.

Hari is an expert in evaluating the effectiveness of firms’ marketing spending —a core responsibility of marketing managers. His research spans three main areas: assessing the causal effects of marketing mix spending; investigating how marketing mix decisions and effectiveness vary across institutional settings; and examining the properties of optimal marketing budgeting and allocation policies. His substantive areas of interest include media, digital and business-to-business markets.

Hari’s research has been published in top-tier scientific journals and practitioner publications (e.g., Marketing Science, Journal of Marketing, Journal of Marketing Research, Quantitative Marketing and Economics, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, and Harvard Business Review). His work as has also received media recognition from National Public Radio (NPR), Reuters Inc., FOX News, and Booz & Co.

Hari serves as an area editor for Journal of Marketing Research and Journal of the Academy of Marketing Science and serves on the editorial review boards for Journal of Marketing,  Journal of Retailing, and Customer Needs and Solutions.  For his research contributions, Hari has received a Marketing Science Institute Young Scholar award and the Varadarajan Award for Early Career Contributions to Marketing Strategy Research. Hari has also won multiple teaching awards at the undergraduate (B.S.) and graduate (MBA) level at Pennsylvania State University.

Hari also serves as the Associate Research Director of the Institute for Study of Business Markets (ISBM) at Pennsylvania State University. From August 2016, he will serve as the Chair of the Marketing Strategy SIG of the American Marketing Association.

Hari teaches Marketing Analytics in the Bachelors and MS Marketing programs at Mays.  He is also actively involved in executive education and training. Finally, Hari has worked as an analytics coach, consultant, and research expert with numerous firms, helping convert raw data into executive marketing insights.