Hari Sridhar

Center for Executive Development Professor, Associate Professor of Marketing, and Research Director, Professional Selling Institute


Hari Sridhar, PhD, is the CED Professor of Marketing and Associate Professor of Marketing at Texas A&M’s Mays College of Business. Prior to Texas A&M, he worked at the Broad College of Business at Michigan State University and Smeal College of Business at Penn State University. Sridhar holds a PhD in Marketing from the Trulaske College of Business at the University of Missouri. Sridhar’s expertise is in understanding marketing-mix effectiveness, sales forecasting, and customer-focused strategy. Sridhar has published more than 40 articles in various top-tier academic and practitioner outlets  (e.g., Harvard Business Review, Marketing Science, Journal of Marketing, Journal of Marketing Research).

Sridhar currently serves as Area Editor for Journal of Marketing Research,  Journal of Marketing, and Journal of the Academy of Marketing Science, and is on the Editorial Board of  Journal of Retailing. Sridhar’s research has been featured in National Public Radio (NPR), Reuters Inc., FOX News, and Booz & Co. In 2013, Sridhar received the Marketing Science Institute Young Scholar award and in 2014, Sridhar was the youngest (and to date, the only then-untenured faculty) to receive the Varadarajan Award for Early Career Contributions to Marketing Strategy Research (recognizes the contributions of a marketing faculty member who has completed 10 or fewer years after receipt of his/her doctoral degree).

At the Smeal College of Business, he won the excellence in teaching award in the MBA program twice (2012, 2016), and the Smeal representative to the University-wide Teaching Excellence awards twice (2014, 2015). Sridhar is also a co-author of a book titled Marketing Strategy: Based on First Principles and Data Analytics, currently being used in several top business schools in the world.

Sridhar has consulted with numerous companies on their marketing-mix strategies and resource allocation. Past clients include CertainTeed, St. Gobain, Seattle Times, Morris Corporation, IBM, Top of the World, Avery Dennison, and Shawcor.