Marcomm Objectives

Mays Business School’s Office of Marketing, Communications and Alumni Relations provides a range of services in support of six overarching objectives:

  1. Increase awareness of Mays Business School’s brand, programs and activities among targeted audiences.
  2. Positively influence the school’s reputation as a thought leader in research and education and as a community partner.
  3. Increase the number of inquiries, applicants and students for the school’s academic programs.
  4. Promote the school’s brand in a credible, compelling and consistent manner across all formal channels.
  5. Increase alumni engagement across three dimensions: Informed. Involved. Invested.
  6. Increase the perceived value of the school’s affiliation among current members and prospective members of the Mays community.