Careers in Marketing

Almost a third of all Americans are employed in marketing-related positions. Thus, the number of marketing careers is ample. Due to the extensive knowledge of the market that is gained in these jobs, marketing provides excellent training for the highest levels in the organization. A recent study by a recruiting firm found that more top executives have come out of marketing than any other area.

Marketing is a broad term that covers numerous activities. As a consumer, you probably encounter these activities on a daily basis through television, mail and the internet. None of these would be possible without individuals who develop advertising campaigns, conduct research on consumer needs and determine how products should be delivered and priced. Careers in marketing take on many shapes and sizes. The following are types of careers you can expect with a degree in marketing:

Skills needed for a career in marketing