Marketing Professor Dr. Rajan Varadarajan has been named the first Ford Motor Company Chair in Consumerism/E-Commerce/E-Business. Ford established the chair position last year to support a nationally recognized marketing scholar who provides academic and professional program leadership in the areas of e-commerce, e-business and consumerism.

Varadarajan, who also serves as the head of the Department of Marketing, has published a number of journal articles on corporate, business and marketing strategy, marketing management and global competitive strategy, as well as co-authored a textbook. He has been recognized by Texas A&M and the Mays College for his research achievements.