The 2016 Texas A&M Advertising team, also known as Good Bull Advertising, won a silver award at the 2017 AAF-Houston ADDYs in the category of collateral material. Founded in 1960, the ADDY Award is the world’s largest professional advertising competition and is sponsored by the American Advertising Federation.
In April 2016, Good Bull Advertising competed in the AAF’s National Student Advertising Competition, placing third at regionals. The plan book from this competition served as the collateral material for the 2017 ADDY Awards, held in March of this year. It involved a 27-page professional brochure detailing a complete $50 million advertising campaign for Snapple.
Lisa Troy, clinical professor of marketing, serves as the advertising team’s faculty advisor and teaches a two-semester course preparing students for this event each year.
The team members were Ashlyn Beckmann, Oren Mandelbaum, Holly Boyles, Angela Mats, Cassidy Caddenhead, Laura McCloskey, Julia Gaas, Megan Milstead, Marissita Garcia, Alyssa Osterhaut, Michelle Griffith, Angelica Perez, Pablo Haddad, Leah Rheinlander, Victoria Henson, Zachary Rother, Kati Hewitt, Catherine Scalf, Bailey Lee and Dejanay Tippens.