The Survey of Marketing class (Marketing 621) taught by Professor Paul Busch recently welcomed guest speakers Dallas Shipp ’03 and Nicole Morten Lamb. Shipp runs a marketing strategy company called 6 Shooter Marketing and Lamb owns the video production company Water to Wine Productions.

The class focuses on developing marketing strategies including product, pricing, distribution, and promotion decisions. The pair’s presentation connected those principles by speaking on the “Power of Video.”

Shipp and Lamb reinforced the idea that even though facts are important, the emotion and storytelling behind marketing can sometimes leave a more lasting impression. Shipp introduced students to the idea that people want to do business with companies they feel connected to. Through marketing strategies, including video, you can relay emotion, explain difficult concepts, and make a connection with an audience, creating that vital relationship.  His simple mantra “facts tell, and stories sell” summarizes that idea. As for videos specifically, he emphasized the importance of quality video advertisement by sharing that use of an effective embedded video typically increases customer conversion by 80 percent.

Lamb focused on how to go about telling your story. She creates video projects for weddings, businesses, social media, and for clients in many different industries. Her passion resides with storytelling and bringing her clients vision’s to life. Understanding that so much work goes into creating a business, her hope is to communicate that idea and the finished result through professional, creative, and engaging videos. Lamb showed students a few videos she had produced advertising for businesses in Downtown Brenham.

Students were also shown the current and typical written information found on the Brenham website. When asked to compare the two, students instantly felt more connected to the experiences and emotion depicted the video instead of the written advertisements. This demonstration proved that it is possible to be informative and get the point across without sacrificing creativity and connection.

Students were also shown the current and typical written information found on the Brenham website. When asked to compare the two, students instantly felt more connected to the experiences and emotion depicted the video instead of the written advertisements. This demonstration proved that it is possible to be informative and get the point across without sacrificing creativity and connection.

Their approach to marketing and advertising disproves the idea that there is only “one silver bullet for marketing success.” They encouraged focusing on constructing the right combination of practices to achieve the best marketing strategy for each client.

Categories: Alumni, Featured Stories, Marketing, Mays Business, News, Students, Texas A&M

Odin Clack ’02 was just looking for a hobby that would spur his creativity. Instead, his pastime has combined with Clack’s entrepreneurial spirit to turn into Odin Leather Goods, a thriving regional brand.

The seeds of the small business were planted in 2012 when Clack, a corporate director of online marketing, went into a leather shop on a whim and picked up the tools and materials he needed to make a laptop sleeve. 

Soon, his experiment bloomed into a hobby that began to consume a good portion of his evenings and weekends. “Hobbies are expensive,” he said. “I started wondering, ‘How can I get a return?’”

The Dallas-area resident quickly figured out how to turn his passion for leatherworking into a business and now makes a significant side income from his creations. He also has leveraged a small budget, his contacts, and social media to double his business and gain loyal customers around the world.

Clack – who handles all of the production, marketing and shipping – primarily focused on improving his processes in order to increase production. When he started working with leather, he made two to three wallets a week. Now he produces more than 50 wallets along with other types of leather goods in that time span. “I ship 20-30 orders per week. Half are outside the state of Texas,” he said. “It is also normal for me to have bulk orders each week that consist of 50-100 pieces. I would have thought this was impossible four years ago given that I’m a one man shop. By focusing on efficiently managing resources and my processes I’ve been able to dramatically improve production speed.”

Clack currently is focusing on making Oden Leather Goods into a significant regional brand. He also is starting to do co-branded work with a variety of well-established companies, including Southwest Airlines, Willie Nelson’s Luck Reunion, Jack Mason watches, Renaissance Hotels, and Rolls Royce.

Adding fuel to the entrepreneurial spirit

Clack, who earned a degree in marketing, credits Mays and Texas A&M University for instilling a strong work ethic and fueling his entrepreneurial spirit. He especially appreciates Mays internships, which gave him the opportunity to get real-world experience.  

As a student, he held a staff position in Texas A&M’s Department of Multiultural Services Department and served as co-chair for the Southwestern Black Leadership Conference. During his time in school, Clack also started a few businesses, including a small company in which he created web designs. “I came out of Texas A&M with a resume that showed a history of production, a history of work, and a history of success,” he said. “And I had numbers to back it up instead of just having a resume full of activities.”

New horizons opening up

Unlike many entrepreneurs who have a side business, Clack doesn’t want to eliminate his day job. “I enjoy what I do, and I’ve put the last 10-15 years into building my professional career,” he said. “My side business is a way to keep my creativity going, generate some additional income, and network.”

In an unexpected turn, Clack is beginning to share what he has learned from Mays, his day job and his small business with other entrepreneurs who are part of the maker’s movement.  “I have met a whole lot of great people and worked with a ton of great businesses in the area (through Odin Leather Goods),” he said. “Some of those contacts now are turning into consulting gigs. They’re looking at how I have grown my business and they’re asking, ‘How can I grow my business too?’”

Clack believes the combination of entrepreneurship and creativity offers a very viable way to earn a living. “In this day and age, with very little money in your pocket and a little bit of determination, you can generate significant income just off of good ideas, focus and a lot of hustle.”

 

Categories: Alumni, Entrepreneurship, Former Students, Marketing, Mays Business, News, Spotlights, Texas A&M

Louis “Lou” Paletta, a founding partner and the chief operating officer of Kildare Partners, joined the Texas A&M Foundation Board of Trustees on July 1.

Paletta, originally from San Antonio, earned his bachelor’s degree in accounting from Texas A&M University in 1978. Prior to joining Kildare—a $4 billion private equity firm organized in 2013 to target distressed European commercial real estate-related opportunities—Paletta spent 20 years with Lone Star Funds, holding a variety of leadership positions. Paletta’s career has taken him to Asia, Europe, the Middle East, Australia and New Zealand.

During his tenure at Lone Star, he was responsible for coordinating the formation of 10 private equity funds, representing $34 billion in capital commitments from a variety of global institutional investors including public pension funds, corporate pension funds, sovereign wealth funds, endowments, and foundations.

Before Lone Star, he served as director of internal audit for Brazos Asset Management Inc. and senior audit manager of American Savings Bank. He spent the first 12 years of his career with Deloitte specializing in attestation, business reorganization and litigation support.

“I am honored to have the opportunity to continue to serve Texas A&M University and am privileged to be working with an outstanding group of proven professionals that ‘lead by example’ in distinguishing Texas A&M from its peers,” Paletta said.

He has remained active in the Texas A&M community, serving in volunteer leadership roles for Mays Business School and the 12th Man Foundation. He and his wife, Wanda, are longtime benefactors to Texas A&M and are members of The Association of Former Students’ Century Club, the A&M Legacy Society and the 12th Man Foundation’s Diamond Champions Council. Paletta also serves on the Dean’s Advisory Board at Mays Business School and was honored as an Outstanding Alumnus in 2017.

Paletta also serves as chairman of the Board of Managers of Cerebrum Health Centers, a nationally recognized brain rehabilitation center. He has previously served on the Board of Directors for the Aggie Golf Association and the Vaquero Club in Westlake, as well as captain of the Dallas Area Champions Council. He has regularly visited campus to speak to business honors students about his experience in the finance and investment worlds. In 2016, he was recognized with an Outstanding Alumni Award from Mays Business School.

“Lou and Wanda are action-oriented volunteers who live by our Aggie core values,” said Tyson Voelkel ’96, president of the Texas A&M Foundation. “They embody the Aggie spirit and consistently support athletics and academics. I am proud to welcome Lou to our exceptional Board of Trustees and look forward to his influence on our endowment performance and impact on the university’s ‘Lead by Example’ campaign.”

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This story is posted on Texas A&M Today

Texas A&M Foundation 
The Texas A&M Foundation is a nonprofit organization that solicits and manages investments in academics and leadership programs to enhance Texas A&M’s capability to be among the best universities.

For additional information or for photographs, please contact Dunae Crenwelge at dcrenwelge@txamfoundation.com or (979) 845-7461.

Media contact: Dunae Crenwelge, Texas A&M Foundation (txamfoundation.com) at (979) 845-7461 or dcrenwelge@txamfoundation.com

  • by Texas A&M Foundation staff

Categories: Accounting, Alumni, Former Students, Mays Business, News, Texas A&M

Dayana Hansley ’18 had an eventful freshman year. She struggled in her engineering classes during the first semester. At the same time, the Abilene native and her team took first place in the 2014 Aggies Invent competition, a 48-hour engineering innovation competition.

The combination of these two occurrences altered Hansley’s trajectory in both college and in life. She changed her major in order to earn a university studies business degree with minors in leadership studies and communications. The winner of Aggies Invent also transferred to Mays Business School’s Startup Aggieland, where she gained guidance in entrepreneurism and the resources to figure out how to bring her team’s invention, the Motley Tool, to the marketplace.

Coming back to a childhood dream

Hansley’s interest in entrepreneurship started at an early age. “I’ve always dreamed of owning my own company,” she said. “Even as a child, I would make handmade cards to give to my parents and family members for holidays. I would always write ‘Dayana Inc.’ on the back, hoping that one day I would have my own company.”

That dream eventually faded away. “As I grew up, I didn’t think it was realistic and I put the idea of entrepreneurship to the side,” she said.

However, winning Aggies Invent put her back on the path that she dreamed about in her youth. “Startup Aggieland opened my eyes to entrepreneurism,” she said. “I learned that owning my own business is possible and it is not as crazy as people make it seem.”

Hansley quickly tapped into the business incubator’s mentoring and resources, including free legal assistance. In addition, she worked with Startup Aggieland’s staff to patent the Motley Tool.

She also found that Startup Aggieland offered a nurturing environment that helped her juggle the opportunities she was being offered while remaining focused on her classes and own self-care. “When they pull you in, they make sure you are taken care of,” said Hansley, who is president of Texas A&M’s Collegiate Entrepreneurs Organization. “They also make sure you are doing well in school because Startup Aggieland does realize that you’re here for school.” …Read more

Categories: Center for New Ventures and Entrepreneurship, Entrepreneurship, Mays Business, News, Startup Aggieland, Students, Texas A&M

For the first time in its history, Mays Business School hosted the Master’s in Finance (MSF) Career Lunch with Executive Professors for incoming students as part of the MS Finance Boot Camp on Aug. 8-25. This unique event gave students the chance to hear a panel of Texas A&M University faculty members discuss key insights and experiences within the finance field, as well as the opportunity to network with the panelists and ask questions.

The MSF curriculum provides intense study in finance, with supporting coursework in accounting. It is designed to help non-finance undergraduates launch a finance-related career. The 36-credit-hour curriculum begins in August with a mini-mester (MSF Boot Camp) and ends the next May. Twenty-four credit hours of required courses are completed during the fall and spring semesters, and includes a six-hour practicum spread over the August Boot Camp and fall semester.

The panel event was moderated by Len Cannon, a news anchor for KHOU Houston Channel 11 News. Cannon co-anchors the 4 p.m. and 10 p.m. newscasts and has a popular segment called “Len at Work.” He has won Emmys and the prestigious Columbia University Dupont Award for his work in reporting.

The panel included:

  • Executive Professor of the Mays MBA Programs Lemar Brown, who told the students to “Set goals, lay out a plan, and work the plan”
  • Executive Professor and Director of Real Estate Programs Cydney C. Donnell, whose advice was to “make opportunities happen by planning to be in the right place at the right time”
  • Executive Director of the Commercial Banking Program Dwight Garey, who suggested that “a strong work ethic outweighs talent, intelligence, and is a requirement for success”
  • Executive Professor of Accounting K. Sue Redman, who quoted Amelia Earhart in telling the students to “build and use runways”
  • Executive Professor of Finance Ed White, who encouraged the students to “be curious, add value, and have fun”

Students gained insights and key takeaways such as how to weigh job opportunity versus job salary, steps to networking, and how to impress people in your workplace. The panelists finished the session with advice like “don’t make the salary the reason you take a job,” “Networking never stops,” and “people will embrace you if you show a passion to grow and improve.”

 

Categories: Faculty, Featured Stories, Finance, Mays Business, News, Students, Texas A&M

Several current and former members of the Mays family have stepped up to earn recognition recently.

At the Academy of Management (AOM) conference, Executive Associate Dean Duane Ireland received the 2017 Distinguished Service Award from the AOM and the Distinguished Service Award from the AOM’s Strategic Management Division. Professor Emeritus Mike Hitt received the 2017 Career Achievement Award for Distinguished Educator. Deidra Schleicher transitioned into Chair of the HR Division 2. Professor Bert Canella and Kunyuan Qiao (a Ph.D. student) received Outstanding Reviewer Awards from the Business Policy and Strategy Division 3 (BPS). Associate Professor Cindy Devers received a BPS Distinguished Paper Award. And a paper authored by Assistant Professor Mike Withers, Assistant Professor Mike Howard and Kai Xu won the best paper award from the International Management Division. Associate Professor Cindy Zapata received a Best Reviewer award from the Academy of Management Journal.

At the American Marketing Association 2017 conference, Marketing Professor Rajan Varadarajan was honored as Outgoing Vice President of Publications; Marketing Department Head Mark Houston and former professor Kelly Haws were co-organizers of the conference; and former Mays student Sundar G. Bharadwaj was given a JM – Sheth Foundation Award for a paper he co-authored, “Rethinking Customer Solutions: From Product Bundles to Relational Processes.” Also, Kapil Tuli – one of Bharadwaj’s co-authors on the award-winning paper – completed his MS (Marketing) at Mays before joining Emory University’s inaugural doctoral class in marketing. Tuli is now on the faculty at Singapore Management University.

In addition, a paper by Shankar and Jeff Meyer was selected as a finalist for the 2017 Best Services Article from AMA Services SIG. Their paper “Pricing Strategies for Hybrid Bundles: Analytical Model and Insights” was published in Journal of Retailing.

Categories: Faculty, Featured Stories, Management, Marketing, Mays Business, News, Research, Texas A&M

The Strategic Philanthropy course at the Texas A&M Mays Business School is partnering with the George H.W. Bush Presidential Library Foundation in the fall semester to manage its Community Grant Program. The George H.W. Bush Presidential Library Foundation exists to perpetuate the 41st President’s legacy by fulfilling his mission to prepare tomorrow’s leaders for lives devoted to public service.

The Strategic Philanthropy course at Mays has distributed almost $200,000 to local community and international nonprofit organizations since its inception in the 2015-2016 school year. It partners with various foundations for the funding.

History of the class

The Strategic Philanthropy course is a unique educational opportunity that places impactful philanthropic decisions in the hands of students. Throughout the semester, students learn about various facets of philanthropy, hear from philanthropic leaders and experience the grant-making process from a foundation’s perspective. Students also examine their personal beliefs and convictions about giving and serving.

The Strategic Philanthropy course directly aligns with Mays Business School’s vision to advance the world’s prosperity – starting with local community giving allows students to experience impact firsthand.

Running the Bush Library Foundation grants through an academic class will present a few logistical differences, but much will remain the same – with a focus of providing a unique educational opportunity. Community organizations will be notified of the opportunity to apply at the end of August, and further details will be given at that time. Funding decisions will be announced at the beginning of December, with awarded recipients being invited to a check celebration.

The Strategic Philanthropy course will administer all grant-related items including application, review, and decision-making. More specific details regarding this transition will be provided near the end of August at mays.tamu.edu/strategic-philanthropy.

For questions related to this transition, grant application, requirements, and eligibility, contact Kyle Gammenthaler, the instructor for the course and Coordinator for Social Impact Programs at Mays Business School, at kgammenthaler@mays.tamu.edu.

The media contact at Mays is Kelli Reynolds, kreynolds@mays.tamu.edu. The media contact at the George H.W. Bush Presidential Library Foundation is Christi Voelkel, Christi.voelkel@bush41.org

 

 

 

 

 

Categories: Featured Stories, Mays Business, News, Students, Texas A&M

Peter and Lisa Currie of Houston have always cared deeply about the impact of business education and the dual practices of teaching and research. That’s why they established the first $3 million faculty chair at Mays Business School.

The Curries’ gift creates the Lisa Huddleston Currie ’85 and Peter H. Currie ’85 Chair in Business and helps fund faculty recruitment efforts at Mays.

An appointment to an endowed chair is one of the highest honors that can be bestowed on a faculty member. The highest level of performance in research, teaching and service, based on national and international standards, is required for such an appointment.

Gift agreements with donors may specify the criteria for a position; however, in the absence of such specification research and publication will be given primary consideration.

Peter Currie received a bachelor’s degree in 1985 from the Department of Management at the business school. Lisa Currie received a degree in 1985 in educational curriculum and instruction.

…Read more

Categories: Alumni, Donors Corner, Faculty, Featured Stories, Management, Mays Business, News, Students, Texas A&M