3 Day Startup event is a 72-hour, hands-on workshop experience for Texas A&M University students of all majors. Within this three-day period, students are coached, mentored and begin executing on the critical first steps necessary to make any business idea grow successfully. Beginning on Friday afternoon, students pitch their own business idea, and teams are formed around the ideas most highly-supported by the other student participants. Then these student teams will work day and night to prepare for their final pitches on Sunday in front of a “Pro Panel” of entrepreneurial experts who have launched successful businesses across a wide array of industries. The constructive criticism and advice provided by volunteer mentors and entrepreneurs throughout the weekend provide the students with a framework and path to work toward launching a new business.

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