The 2016 Texas A&M Advertising team, also known as Good Bull Advertising, won a silver award at the 2017 AAF-Houston ADDYs in the category of collateral material. Founded in 1960, the ADDY Award is the world’s largest professional advertising competition and is sponsored by the American Advertising Federation.

In April 2016, Good Bull Advertising competed in the AAF’s National Student Advertising Competition, placing third at regionals. The plan book from this competition served as the collateral material for the 2017 ADDY Awards, held in March of this year. It involved a 27-page professional brochure detailing a complete $50 million advertising campaign for Snapple.

Lisa Troy, clinical professor of marketing, serves as the advertising team’s faculty advisor and teaches a two-semester course preparing students for this event each year.

The team members were Ashlyn Beckmann, Oren Mandelbaum, Holly Boyles, Angela Mats, Cassidy Caddenhead, Laura McCloskey, Julia Gaas, Megan Milstead, Marissita Garcia, Alyssa Osterhaut, Michelle Griffith, Angelica Perez, Pablo Haddad, Leah Rheinlander, Victoria Henson, Zachary Rother, Kati Hewitt, Catherine Scalf, Bailey Lee and Dejanay Tippens.

Categories: Departments, Marketing, Mays Business, News, Students, Texas A&M

A team of three Mays Business School students placed first in a business analytics case competition that partners students with leading Fortune 500 companies.

The Master of Science in Management Information Systems (MS-MIS) majors Priyesh Rajasekaran ’17, Pradeep Kumar Sekar ’17 and Subbrammanian Nochur Ganeswaran ’17 competed in the 2017  INFORMS Data Analytics Competition April 7 at the University of Texas at Dallas. The Mays team placed first among 146 groups from seven schools: University of Texas at Austin, Texas A&M University, Southern Methodist University, University of Texas at Arlington, University of Dallas, Texas Christian University and University of Texas at Dallas.

This year’s business case was an opportunity to solve one of PepsiCo’s current and most challenging problems in transportation. PepsiCo is now evaluating the solutions that were presented by the teams for implementation.

Students engaged in a networking session on the final day with more than 40 industry representatives, including 23 director and vice presidents.

Learn more about the competition.

 

 

(L-R) Subbrammanian Nochur Ganeswaran’ 17, Priyesh Rajasekaran ’17 and Pradeep Kumar Sekar’ 17

Categories: Departments, Featured Stories, Mays Business, News, Students, Texas A&M

Curiosity has always been at the heart of Steve Harding ’84’s career. Just after graduating from Texas A&M University with a business degree in accounting and management, he took a job in audit at KPMG Peat Marwick to learn about as many different businesses as possible. Later he took his inquisitiveness with him as he moved into the corporate real estate industry and held controller positions at privately held commercial and residential real estate companies, where he became interested in understanding the financial impact of engineering decisions in buildings such as the Dallas and Houston Gallerias, and finally to his current role as a chief financial officer.

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Categories: Accounting, Business Honors, Departments, Executive Speakers, Former Students, Management, Mays Business, News, Spotlights, Texas A&M

Robert Kaplan, president and CEO of the Federal Reserve Bank of Dallas, told a group of Mays Business School students the best things they can be doing to prepare for a career are to pay attention to world events and invest in and watch the stock market daily. He suggested the Wall Street Journal and business magazines as good sources of that information.

Kaplan met on March 27 with students in the Commercial Banking Program at Mays ranging from juniors to graduate students, as well as other students and faculty members from Mays. That evening, Kaplan discussed economic conditions and the role of monetary policy as part of the Mosbacher Institute for Trade, Economics, and Public Policy at the Bush School of Government and Public Service at Texas A&M University’s “Conversation in Public Policy.”

“If I were interviewing you for a job, the first question would be ‘What is the market doing now?’”  he said. “The second question would be, ‘What do you think it’s going to do? And why?’ If you can’t answer those questions, you’re not going to get very far with a lot of business people.”

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Categories: Departments, Featured Stories, Finance, Mays Business, News, Students, Texas A&M

On March 27, Leonard Berry, a University Distinguished Professor of Marketing at Texas A&M’s Mays Business School, hosted representatives from the Patients’ Cancer Hospital in Denmark in a new Undergraduate Honors Healthcare class (MKTG 489) at Mays.

The 15 medical doctors and executives are visiting the United States as part of an “inspiration trip” to learn from and share ideas at M.D. Anderson, then other American cancer hospitals. Berry met these doctors when he was in Denmark last summer and gave
a presentation at the Patients’ Cancer Hospital.

Dr. Dorthe Cruger, CEO of Lillebaelt Hospital and chairman of the Danish Cancer Society, discussed the creation of the new Patients’ Cancer Hospital, which is part of The Lillebaelt Hospital. Denmark launched a new comprehensive and national cancer plan titled “The Patients’ Cancer Plan.” The Cancer Society and hospital teamed up to identify what matters most to patients and not simply provide what the hospital believed they needed. “The vision and mission of the hospital, is always the patient first,” said Cruger.

The Danish Health Care System is a national health care system supported by an average tax of 50 percent of an individual’s salary to support free health care, a university education, and other social services. Denmark has one health plan and spends 50 percent less on healthcare than the U.S. In the national patient survey for Denmark, a 95 percent patient satisfaction rate is the goal. It measures several factors including whether patients and their relatives participate in decisions about treatment.

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Categories: Departments, Faculty, Featured Stories, Health Care, Mays Business, Research, Texas A&M

The 18th annual Women in Information Technology Conference, held March 3 in the Memorial Student Center on the Texas A&M University campus, attracted an array of women interested in informational technology.

Current students from Texas A&M, Blinn College, Prairie View A&M, Houston Christian School and Texas A&M-Texarkana, along with information systems professionals and CMIS board members attended the conference, which is hosted by the Center for the Management of Information Systems (CMIS). A variety of industries from consulting, education, financial, manufacturing and oil & gas were represented by Texas A&M former students and CMIS board members in the MIS (management of information systems) field.

After a welcome by CMIS Director Robin Starnes, Rich Metters, head of the Information Systems and Operations Management Department, presented some facts from his latest publication, “Gender Equality in Operations Management.”  Then the conference opened up with an “ice-breaker” session. Roundtables of networking sessions were conducted three different times, allowing attendees to move to different tables and network with others. A wide variety of topics included “What inspires or motivates you? and “What does your typical day look like?”

The sold-out crowd of close to 200 attendees enjoyed three keynote presentations.

  • Brandie Claborn, Vice President of World Wide Communications at Intel Security, provided an informative and timely presentation on the Cybersecurity industry; the need to fill open positions and the strides at Texas A&M in the Cybersecurity area.
  • Christine Rose, CIO and Head of Ecommerce at Kendra Scott, highlighted The Power of Passion and Perseverance in her career as well as Kendra’s own statement, “NO is only a suggestion.”
  • Stephanie Kinser, Senior Vice President Enterprise Solution Engineering, at Salesforce concluded the speakers with Disruption, Innovation, and Empowerment in the Age of Equality in the age of the technologies that affect our lives, such as the cloud.

A wide variety of prizes and gift cards were awarded to attendees. In addition, CMIS provided scholarships to five Texas A&M students as well as book prizes, The Secrets Leaders Keep and The Confidence Code. Texas A&M Information Technology donated two Air 128GB Wi-Fi IPADS and David Gardner’s donated a Katie Decker Century Tree necklace. Every attendee received a surprise yellow box of fashion earrings donated from Kendra Scott.

CMIS board members sponsoring the conference included Exabyte Members – ConocoPhillips, Deloitte, GM, HP Enterprise, Noble Energy, Phillips 66, and Shell; Petabyte Members – Anadarko, Chevron, ExxonMobil, HP Inc., National Instruments and PwC; Terabyte Members – Charles Schwab, Protiviti, and USAA.

MIS students, faculty and staff assisted in the planning of the event. Additional information on the CMIS and all sponsored events is at http://cmis.tamu.edu.

 

 

 

Categories: Departments

In a rapidly globalizing environment and ever-changing world, business schools are providing more value than ever. Today at its 2017 Deans Conference, AACSB International (AACSB) — the world’s largest global education network — unveiled 35 innovations that represent critical work being done by business schools to better their communities and society at large.

Mays Business School was recognized for its submission on the Texas A&M University Petroleum Ventures Program (PVP), which detailed a bold new entrepreneurial training program that better prepares students to be leaders in the oil and gas industry. By connecting the curriculum with industry needs, PVP gives students a competitive advantage in an interdisciplinary way.

innovations-thet-inspire

The second annual “Innovations That Inspire” initiative showcases unique ways business schools are changing the status quo to address societal needs, while empowering the business leaders of tomorrow.

The AACSB’s second annual “Innovations That Inspire” initiative recognizes institutions that have championed change in the business education landscape. A total of 315 submissions were received across 33 countries, mirroring society’s growing global demands, as well as the critical need for strong, connected and forward-thinking business schools. The initiative—and the impressive work it showcases—underscores the important role that innovation plays in achieving the industry-wide vision for business education, which AACSB unveiled in 2016.

“With great pleasure, I am thrilled to recognize Mays Business School for its role in driving innovation in business education and fostering positive change in the areas of diversity and global economic prosperity,” said Tom R. Robinson, president and chief executive officer of AACSB international. “Through meaningful ideas and increasing opportunities for engagement, Mays Business School has created a remarkable impact, to ensure a better and more connected world for many years to come.”

Eli Jones, dean of Mays Business School, said the Texas A&M Petroleum Ventures Program “an example of connecting innovation with our school’s vision to advance the world’s prosperity.” He added, “We are honored to receive this recognition for stepping up to serve our state and nation in this important area.” As part of the school’s new strategic plan, Mays aims to build the school’s research presence in the Mays Grand Challenge area of Energy.

The academic collaboration between Mays Business School and the College of Engineering fosters teamwork among petroleum engineering students and students in the Department of Finance at Mays. The first classes for the PVP Certificate Program were offered in Fall 2016. PVP is funded by a $12 million gift by Anthony Bahr ’91 and Jay Graham ’92, business partners in Houston-based WildHorse Resources Management Company in Houston.

About AACSB International

As the world’s largest business education network connecting academe with business, AACSB provides business education intelligence, quality assurance, and professional development services to more than 1,500 member organizations across 97 countries and territories. Founded in 1916, AACSB accredits 780 business schools worldwide. Its global headquarters is located in Tampa, Florida, USA; Asia Pacific headquarters is located in Singapore; and its EMEA headquarters is located in Amsterdam, the Netherlands. For more information, visit www.aacsb.edu.

About Mays Business School

Texas A&M University’s Mays Business School educates more than 6,200 undergraduate, master’s and doctoral students in accounting, business, finance, management, management information systems, marketing and supply chain management. Mays consistently ranks among the top public business schools in the country for its undergraduate and MBA programs, and for faculty research. The vision of Mays Business School is to advance the world’s prosperity.

 

 

 

Categories: Centers, Dean Eli Jones, Departments, Energy, Featured Stories, Mays Business, News, Programs, Research, Texas A&M

milestones

 

 

 

 

 

 

 

 

 

 

 

Happy New Year! Texas A&M’s Mays Business School recently marked or will celebrate several milestones of many of its signature programs in 2017. Here are just a few:

In 1966, over 50 years ago,  the Full-Time MBA program was initiated at Texas A&M University. It is now an 18-month program for young professionals. The Mays MBA programs were expanded in 2012, five years ago, when the Professional MBA program was added to the school’s offerings. The program moved with the Executive MBA program to CityCentre Houston, a mixed-use urban development off Interstate 10 and Beltway 8 in West Houston.

In 1972, 45 years ago, the business school awarded its first Ph.D. The Mays Ph.D. program is currently ranked 8th U.S. public and 13th overall in the U.S. by Financial Times 2015.

In 1992, 25 years ago, the school began recognizing the best of the best of Mays with an annual Outstanding Alumni Award. To date, 79 former students have been recognized with this honor.

In 2008, 10 years ago, Mays joined seven other universities in the EBV Consortium, dedicated to developing veterans in entrepreneurship through the Entrepreneurial Bootcamp for Veterans. Now part of a consortium that includes 10 additional universities across the nation, Texas A&M University continues to offer free training and one-on-one mentoring.

One year ago, in 2016, Mays launched its MS Business program for students who have received non-business bachelor’s degrees and have little or no professional work experience.   The inaugural class class of 41 students represents a wide range of disciplines.

These milestones are just a few examples of Mays Business School’s vision and mission to advance the world’s prosperity by creating impactful knowledge and developing transformational leaders. Share your favorite 2017 milestone with us by tweeting @MaysBusiness.

 

Categories: Centers, Departments, Mays Business, News, Programs, Texas A&M

Eight Mays Business School students have been named 2017 YMA Fashion Scholarship Fund recipients, winning $40,000 in scholarships.

Established in 1937, the Young Menswear Association (YMA) Fashion Scholarship Fund (FSF) is the premier educational fashion non-profit in the United States. FSF offers scholarships to the best and brightest students seeking business, technology and design careers in the fashion industry.

Cheryl Bridges, adjunct professor of marketing at Mays,  teaches the Advanced Retail Case Study course (MKTG 426). She said the advanced retail case study course is designed to challenge each student to “use critical thinking to develop a business plan that is both viable and creative providing financial and marketing solutions.” The class is part of the certificate in retailing curriculum through the Center for Retailing Studies.

Students evaluated the recent partnership between Etsy, an online marketplace for selling and buying unique goods, and Macy’s – the 159 year-old chain. To combat the trend of successful sellers leaving the site, Etsy Manufacturing, it opened The Etsy Shop at Macy’s Herald Square. This gave Etsy sellers physical store space at one of America’s busiest and famous department stores. The partnership also allowed Macy’s an assortment of artisanal products that many millennials desire.

Students were asked to (1) identify the end-use customer the collaboration should target and (2) identify Etsy sellers who would create the most demand. By envisioning their role as the Director of Special Merchandising Projects at Macy’s, they also developed a marketing campaign and six-month financial plan for The Etsy Shop.

In total, 229 students were selected out of 569 applications from 58 schools, including Cornell, University of California-Berkeley, FIT-Fashion Institute of Technology and the Wharton School of Business.

Each winner will receive a $5,000 scholarship and will travel to New York City in January to be recognized at a formal awards gala. The scholarship also guarantees a fashion internship in New York City during the summer 2017.

Bridges and the eight scholarship recipients network with over 1,500 executives, including influential fashion designers, retail CEOs and top manufacturer brands.

 Texas A&M University has been recognized in the top 10 percent of universities across the country for having the most winners. Since 2012, FSF has awarded 35 scholarships to Mays Business School students, totaling $175,000.

2017 Scholarship Recipients:

  • Leslie Bonorden, Marketing ’18
  • Loryn Setterquist, Business Honors ’18
  • Alex Marks, Marketing ’18
  • Tori Kloeppel, Supply Chain Management ’17
  • Sarah Stroup, Business Honors/Marketing ’17
  • Frances Uzoukwu, Marketing ’17
  • Riden Reiter, Marketing ’17
  • Tess Williamson, Marketing ’17

Categories: Centers, Departments, Mays Business, News, Students, Texas A&M

texas-retailers-association

The Texas Retailers Association (TRA) hosted its first Independent Retail Business Breakfast for Bryan-College Station store managers and owners Nov. 2 at Texas A&M University’s Startup Aggieland.

As the “voice of retail in Texas,” the organization is led by George Kelemen, president and CEO, who spent 11 years in Washington, D.C., and most recently served as the senior vice president of government and political affairs at Airports Council International.

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Categories: Centers, Departments, Featured Stories, Marketing, Mays Business, News, Texas A&M