Several current and former members of the Mays family have stepped up to earn recognition recently.

At the Academy of Management (AOM) conference, Executive Associate Dean Duane Ireland received the 2017 Distinguished Service Award from the AOM and the Distinguished Service Award from the AOM’s Strategic Management Division. Professor Emeritus Mike Hitt received the 2017 Career Achievement Award for Distinguished Educator. Deidra Schleicher transitioned into Chair of the HR Division 2. Professor Bert Canella and Kunyuan Qiao (a Ph.D. student) received Outstanding Reviewer Awards from the Business Policy and Strategy Division 3 (BPS). Associate Professor Cindy Devers received a BPS Distinguished Paper Award. And a paper authored by Assistant Professor Mike Withers, Assistant Professor Mike Howard and Kai Xu won the best paper award from the International Management Division. Associate Professor Cindy Zapata received a Best Reviewer award from the Academy of Management Journal.

At the American Marketing Association 2017 conference, Marketing Professor Rajan Varadarajan was honored as Outgoing Vice President of Publications; Marketing Department Head Mark Houston and former professor Kelly Haws were co-organizers of the conference; and former Mays student Sundar G. Bharadwaj was given a JM – Sheth Foundation Award for a paper he co-authored, “Rethinking Customer Solutions: From Product Bundles to Relational Processes.” Also, Kapil Tuli – one of Bharadwaj’s co-authors on the award-winning paper – completed his MS (Marketing) at Mays before joining Emory University’s inaugural doctoral class in marketing. Tuli is now on the faculty at Singapore Management University.

In addition, a paper by Shankar and Jeff Meyer was selected as a finalist for the 2017 Best Services Article from AMA Services SIG. Their paper “Pricing Strategies for Hybrid Bundles: Analytical Model and Insights” was published in Journal of Retailing.

Categories: Faculty, Featured Stories, Management, Marketing, Mays Business, News, Research, Texas A&M

This fall, Mays master’s students will have the opportunity to connect with analytics experts through the new Mays Marketing Analytics Challenge. The partnership was coordinated by Hari Sridhar, Center for Executive Development Professor and Associate Professor of Marketing.

The mission behind this partnership is to provide students in the MS Marketing Analytics Class with the opportunity to learn from professionals, put into practice what they learn in class, and bolster Mays’ commitment to marketing analytics.

The first partnership is with Buxton and Ansira, who will provide guest lectures from partners at Buxton and Ansira and opportunities for students to visit their offices in Dallas and Fort Worth. The Fall 2017 challenge will culminate with students presenting their analytic solutions to partners, who will provide commentary, advice, and suggestions. The competition will be on Nov. 20.

Categories: Centers, Departments, Faculty, Marketing, Mays Business, News, Students, Texas A&M

Several research projects by University Distinguished Professor of Marketing Leonard Berry at Mays Business School have come to fruition.

Berry, whose research focuses on improving service in cancer care, has been involved with multiple studies on improving the quality of end-of-life care for patients with advanced illness.

Unlocking intrinsic hope in patients with advanced illness

Can cancer patients tap into a certain kind of hope that is often overlooked but incredibly therapeutic and healing?

In an article published in The BMJ Opinion (British Medical Journal) titled “The Dual Nature of Hope at the End of Life,” Berry and his co-authors suggest clinicians can help patients tap into a certain kind of hope that is often overlooked but incredibly therapeutic and healing. They differentiate between two types of hope: focused (focused on a cure and recovery) and intrinsic (peace with circumstances and ability to live in the moment).

…Read more

Categories: Departments, Faculty, Featured Stories, Health Care, Marketing, Mays Business, News, Spotlights, Texas A&M


Marketing Ph.D. student Brady Hodges was awarded second place and $750 at the International Business Pedagogy Workshops Poster Presentation at Georgia State University. 

The competition was part of a workshop held by the Center for International Business Education and Research (CIBER).

According to the CIBER website, the poster sessions were designed to showcase and share cutting-edge practices in teaching international business. Poster proposals were evaluated by a peer review committee following a double-blind process. Criteria included importance of the topic to the audience, novelty, creativity, and adaptability for use by other faculty members. …Read more

Categories: Center for Business International Studies, Featured Stories, Marketing, Mays Business, News, Spotlights, Students, Texas A&M

The 2016 Texas A&M Advertising team, also known as Good Bull Advertising, won a silver award at the 2017 AAF-Houston ADDYs in the category of collateral material. Founded in 1960, the ADDY Award is the world’s largest professional advertising competition and is sponsored by the American Advertising Federation.

In April 2016, Good Bull Advertising competed in the AAF’s National Student Advertising Competition, placing third at regionals. The plan book from this competition served as the collateral material for the 2017 ADDY Awards, held in March of this year. It involved a 27-page professional brochure detailing a complete $50 million advertising campaign for Snapple.

Lisa Troy, clinical professor of marketing, serves as the advertising team’s faculty advisor and teaches a two-semester course preparing students for this event each year.

The team members were Ashlyn Beckmann, Oren Mandelbaum, Holly Boyles, Angela Mats, Cassidy Caddenhead, Laura McCloskey, Julia Gaas, Megan Milstead, Marissita Garcia, Alyssa Osterhaut, Michelle Griffith, Angelica Perez, Pablo Haddad, Leah Rheinlander, Victoria Henson, Zachary Rother, Kati Hewitt, Catherine Scalf, Bailey Lee and Dejanay Tippens.

Categories: Departments, Marketing, Mays Business, News, Students, Texas A&M

Good Bull Advertising, an agency team of 20 students in Clinical Professor of Marketing Lisa C. Troy’s advanced advertising class at Texas A&M University, placed fourth in the district level American Advertising Association’s National Student Advertising Competition. Held in Fort Worth, Texas April 5-7, the competition involved a case study outlined by the current year’s corporate sponsor, Tai Pei Foods.

Students spent two full semesters researching and building a $15 million, fully integrated marketing campaign, preparing a professional quality campaign plan book and presenting the plan to judges at the competition. Over 150 schools across the country participate in the event each year and the Tenth District, in which Texas A&M participates, is one of the most competitive.

To market Tai Pei to 18- to 25-year-olds in the U.S., the team developed a new brand character and slogan, “Good Fortune Awaits.” Digital ads and a video execution reflecting the campaign theme were created and supported by a number of promotional tactics, including retail activations, promotional events and a partnership with Feeding America.

The team included students Mitchell Bausch, Mackenzie Borman, Rachel Bush, Elijah Cantrell, Mary Chacko, Mary Devillez, Dereka Dunn, Laura Eller, Gabriela Estrada, Brooke Gadjica, Caylin Godfrey, Calli Godwin, Divya Govil, Justin Hairston, Alexis Hanson, Kaitlin Hernandez, Anastasia Ivanova, Anna Kuczmanski, Victoria McLaughlin, Claire Metzger, Dillon Moore, MK Mountjoy, Emily Nero, Lami Olonilua, Alaina Omar, Alyssa Osterhout, Riden Reiter, Bailey Wood and Robby Young.

The 2018 Good Bull Advertising team will form in the fall to prepare for next year’s competition.

Categories: Marketing, Mays Business, News, Students, Texas A&M

On March 24, Mays Business School hosted the 2017 Mays Marketing Research Camp, chaired by the Center for Retailing Studies Research Director and Coleman Professor of Marketing Venky Shankar.

In its 11th year, the event presents faculty the opportunity to share, hear and collaborate with some of the top scholars in marketing on the latest empirical, analytical and behavioral research.

Together, the four papers presented by faculty experts from Cornell University’s Johnson School of Management, University of Madison-Wisconsin’s School of Business, University of Southern California’s Marshall School of Business and Mays Business School demonstrated how relevant research can advance the world’s prosperity. …Read more

Categories: Featured Stories, Marketing, Mays Business, News, Research, Research Notes, Texas A&M

Healthcare customers are a unique type of consumer reluctant to purchase, at risk and often highly stressed. During a visit with business students in the Improving Service Quality in Healthcare course, J.R. Thomas, executive vice president of Optum, shared some of the complicated challenges healthcare providers face today.

The visit was the second day of a trip to Mays for Thomas and Optum senior executives Doug Hansen ’89, Allison Miller ’99 and Kevin Kuhn. The first day, Thomas presented to Business Honors students in the Executive Speaker Series, followed by a networking session and student dinner sponsored by Optum. The second day Thomas and his team members from Optum spoke with MBA students and to students from the School of Public Health.

Leonard Berry, University Distinguished Professor of Marketing, taught the lecture for the Improving Service Quality in Healthcare course discussion and facilitated discussion between students and their visitors. The focus on Healthcare is one of Mays’ Grand Challenges.

Managing stress

In the discussion, Thomas underscored one of the most important issues facing healthcare providers: stress. “Patients and their families are faced with life-altering decisions, nurses and doctors work long hours and endure emotional exhaustion to provide the best service possible, and management is stressed with striking a balance between good will toward those who can’t afford expensive healthcare and staying in business,” he said.

The key, he said, is to remember that patients are more than customers; they’re people. He provided an example of an end-of life scenario: “If a patient is dying, it’s important to personally talk to the family. Give them your instinct. You can’t always prevent death, but you can control how it will happen.”

He elaborated on another complex situation: “Some customers can’t always afford healthcare. But remember you also owe it to patients to stay in business.”

Technology creates new challenges, opportunities

Thomas also shared how technology is changing the landscape of medicine. “Routine visits and checkups for common maladies are moving towards telemedicine, such as simple phone calls instead of expensive in-office visits,” he said. “But for the more serious cases, the value of a personal touch in an in-person visit will never go away. Patients need that.”

Marketing senior Rachel Claggett said she was impressed by the amount of involvement the business side of healthcare has in the lives of patients. “It’s reassuring to know that there is humanity and passion in this industry – it’s not just about profits.”

Thomas received his master’s of business administration focusing on finance and management at the University of Texas at Austin. He also holds a bachelor’s degree in zoology from the University of Arkansas.

Categories: Business Honors, Executive Speakers, Former Students, Health Care, Marketing, Mays Business, News, Students, Texas A&M

The saying goes that everything is bigger in Texas, and in the case of the inaugural Spirit of Texas Festival, it couldn’t be any truer. The free festival aims to round up Guinness World Records in Aggieland for the largest serving of chili and Frito pie and largest Texas two-step.

That’s 5,000 pounds of chili and 4,000 boots.

To accomplish this feat, the festival has recruited Mays Business School’s Department of Marketing to help publicize the event, which will be March 2-5 at Wolf Pen Creek Park in College Station.

More than 100 Mays marketing students have worked with event organizer Cynthia Caronna to coordinate the festival’s social media, facilitate vendor relations and media partnerships and create a promotional magazine and other collateral. Caronna said she has been impressed by the hard work of the students. “This is truly giving back – building something that will outlive them,” she said. “It is a new tradition that will give them pride, much like the Aggie Ring does.”

In addition, the spring semester Services Marketing course, taught by Clinical Marketing Professor Janet Parish, will audit the entire 2017 event and provide recommendations for the 2018 Festival. She said this has been the largest-scale project marketing students have been involved in.

Pi Sigma Epsilon, a professional fraternity for students in marketing and sales management, advised by marketing faculty advisor Andrew Loring, has sold magazine ads and sponsorships for the event.

The event will also feature food trucks, a barbecue cook-off, a pie contest, car and bike shows, a marketplace of more than 200 antique and craft vendors, and live entertainment, and will benefit the Ronald McDonald House, Mobility Worldwide, K9s4Cops and other local charities.

For more information, go to https://sotfair.com/ or call 979-571-8891.

 

Categories: Marketing, Mays Business, News, Students, Texas A&M

The Texas A&M University Institute for Advanced Studies (TIAS), Mays Business School and the Department of Marketing are hosting a reception on Feb. 23 to welcome TIAS Faculty Fellow V. Kumar (VK).

During the reception, VK will share comments about the directions in which his work is heading. In addition to marketing, his research connects to a variety of scholarly fields, including information systems, computer science, finance, accounting and health care.

The reception will be 3-5 p.m. in Cocanougher Center (Wehner 183), with formal comments by VK at 3:30 p.m. Pay parking is available in Lot 72 off Olsen Boulevard (UB accepted).

VK is the Regents Professor; Richard and Susan Lenny Distinguished Chair Professor of Marketing; executive director of the Center for Excellence in Brand & Customer Management; and Ph.D. program director at the J. Mack Robinson College of Business at Georgia State University. He also is the Chang Jiang Scholar at Huazhong University of Science and Technology, China. He has been recognized with 14 lifetime achievement awards in several areas of marketing from the American Marketing Association (AMA) and other professional organizations.

He has been honored in multiple countries with prestigious awards and fellowships, including the Chang Jiang Scholar, HUST, China; Lee Kong Chian Fellow, Singapore Management University, Singapore; Indian School of Business Senior Fellow, India. He spends his “free” time visiting business leaders to identify challenging problems to solve. VK has worked with several Global Fortune 1000 firms to maximize their profits and publish studies with rigor and relevance.

He has published more than 250 articles and 25 books (translated in multiple languages), and has received more than 25 research and teaching excellence awards. He is the editor-in-chief of the Journal of Marketing and in 2017, was recognized as a Fellow of AMA. In 2017, he has been chosen as a “Legend in Marketing,” where his work is published in a 10-volume encyclopedia with commentaries from scholars worldwide.

There are 10 scholars in the 2016-17 class of Faculty Fellows. TIAS was established in December 2010 by The Texas A&M University System Board of Regents to build on the growing academic reputation of Texas A&M and to provide a framework to attract top scholars from throughout the nation and abroad for appointments of up to a year. The selection of Faculty Fellows initiates with faculty nominations of National Academies and Nobel Prize-caliber scholars who align with existing strengths and ambitions of the University. To learn more, visit http://tias.tamu.edu.

Categories: Marketing, Mays Business, Texas A&M