Odin Clack ’02 was just looking for a hobby that would spur his creativity, but his entrepreneurial spirit turned what began as a pastime into Odin Leather Goods, a thriving regional brand.
The seeds of the small business were planted in 2012 when Clack, a corporate director of online marketing, went into a leather shop on a whim and picked up the tools and materials he needed to make a laptop sleeve.
Soon, his experiment bloomed into a hobby that began to consume a good portion of his evenings and weekends. “Hobbies are expensive,” he said. “I started wondering, ‘How can I get a return?’”
The Dallas-area resident quickly figured out how to turn his passion for leatherworking into a business and now makes a significant side income from his creations. He also has leveraged a small budget, his contacts, and social media to double his business and gain loyal customers around the world.
Clack – who handles all of the production, marketing and shipping – primarily focused on improving his processes in order to increase production. When he started working with leather, he made two to three wallets a week. Now he produces more than 50 wallets along with other types of leather goods in that time span. “I ship 20-30 orders per week. Half are outside the state of Texas,” he said. “It is also normal for me to have bulk orders each week that consist of 50-100 pieces. I would have thought this was impossible four years ago given that I’m a one man shop. By focusing on efficiently managing resources and my processes I’ve been able to dramatically improve production speed.”
Clack currently is focusing on making Odin Leather Goods into a significant regional brand. He also is starting to do co-branded work with a variety of well-established companies, including Southwest Airlines, Willie Nelson’s Luck Reunion, Jack Mason watches, Renaissance Hotels, and Rolls Royce.
Adding fuel to the entrepreneurial spirit
Clack, who earned a degree in marketing, credits Mays and Texas A&M University for instilling a strong work ethic and fueling his entrepreneurial spirit. He especially appreciates Mays internships, which gave him the opportunity to get real-world experience.
As a student, he held a staff position in Texas A&M’s Department of Multicultural Services Department and served as co-chair for the Southwestern Black Leadership Conference. During his time in school, Clack also started a few businesses, including a small company in which he created web designs. “I came out of Texas A&M with a resume that showed a history of production, a history of work, and a history of success,” he said. “And I had numbers to back it up instead of just having a resume full of activities.”
New horizons opening up
Unlike many entrepreneurs who have a side business, Clack doesn’t want to eliminate his day job. “I enjoy what I do, and I’ve put the last 10-15 years into building my professional career,” he said. “My side business is a way to keep my creativity going, generate some additional income, and network.”