Texas A&M University’s Mays Business School recognized two graduates – Kathleen Seiders ’95 and Wei Shen ’99 – with the Outstanding Doctoral Alumni Award. This award highlights former students who have achieved significant distinction in their academic field. The pair were honored during an awards presentation and reception on September 29.

“Kathleen and Wei are indicative of the high quality of individuals enrolled in our doctoral programs as well as the commitment that our faculty makes to help our students succeed,” said Mays Dean Eli Jones ’82, who received the honor in 2009. “Our doctoral candidates graduate with a deep knowledge of their subject area, a desire to expand the understanding in their field of research, and a commitment to educating future generations of students.”

Criteria for Mays’ Outstanding Doctoral Alumni include: sustained research productivity and visibility in the field; service to the profession as editor of a major scholarly journal; recipient of major awards for excellence in research, teaching and/or service; academic and administrative leadership; successful career progression at a peer or aspirational school; and holder of an endowed position. …Read more

Categories: Alumni, Departments, Former Students, Marketing, Mays Business, News, Ph.D., Programs, Texas A&M

The Texas A&M University Center for Retailing Studies will host its annual Retailing Summit on Oct. 12-13 at the Westin Galleria in Dallas.

Since its launch in 1985, the Retailing Summit has provided inspiring, original, content for retail executives. Hundreds of business leaders throughout the United States, Canada, and Mexico attend the event.

“Most retailers can no longer differentiate on product or price alone. Experiences play a central role in brand perception,” says Kelli Hollinger, Director of the Center for Retailing Studies at Mays Business School. “The Retailing Summit’s speakers will address how their companies deliver engaging experiences successfully across both the physical and digital worlds to excite customers and drive sales.”

The 2017 Retailing Summit will include appearances from two CEO’s, two of America’s top five retail firms by sales volume, several top 100 retailers, and other beloved brands.

A new and exciting addition to this year’s conference features a session with founders from four start-up companies launched by current and former Texas A&M students. The presentations showcase Texas A&M and its students as sources of technical innovation and new consumer brands in the retailing industry. The start-ups include AI technology, a grocery app, a nutrition snack, and an apparel line.

This year’s conference speakers include:

Crayola – Victoria Lozano, SVP & GM, Attractions & Retail
Zoës Kitchen – Kevin Miles, CEO
Dollar General – Steve Sunderland, SVP – Store Operations
Indochino – Drew Green, CEO
Walgreens – Kenya Jackson, Corporate Vice President
The Home Depot – William Bonnell, Senior Director of Site Reliability Engineering

“The disruption in retail justifies investing time away from the office to learn. The conference agenda is packed with insights valuable to traditional retailers and suppliers alike,” Hollinger adds.

Proceeds from the Retailing Summit support leadership programs and curriculum for students pursuing retail studies at Mays Business School.

Conference sponsors include Academy Sports + Outdoors, Alliance Data, BDO, brierley + partners, NectarOM, Protivix, REVTECH, ROOT, Shell, and Texas Retailers Association.

For further information on how to register for the 2017 Retailing Summit, visit retailingsummit.org.

 

Categories: Center for Retailing Studies, Centers, Featured Stories, Marketing, Mays Business, News, Spotlights, Students, Texas A&M

The Survey of Marketing class (Marketing 621) taught by Professor Paul Busch recently welcomed guest speakers Dallas Shipp ’03 and Nicole Morten Lamb. Shipp runs a marketing strategy company called 6 Shooter Marketing and Lamb owns the video production company Water to Wine Productions.

The class focuses on developing marketing strategies including product, pricing, distribution, and promotion decisions. The pair’s presentation connected those principles by speaking on the “Power of Video.”

Shipp and Lamb reinforced the idea that even though facts are important, the emotion and storytelling behind marketing can sometimes leave a more lasting impression. Shipp introduced students to the idea that people want to do business with companies they feel connected to. Through marketing strategies, including video, you can relay emotion, explain difficult concepts, and make a connection with an audience, creating that vital relationship.  His simple mantra “facts tell, and stories sell” summarizes that idea. As for videos specifically, he emphasized the importance of quality video advertisement by sharing that use of an effective embedded video typically increases customer conversion by 80 percent.

Lamb focused on how to go about telling your story. She creates video projects for weddings, businesses, social media, and for clients in many different industries. Her passion resides with storytelling and bringing her clients vision’s to life. Understanding that so much work goes into creating a business, her hope is to communicate that idea and the finished result through professional, creative, and engaging videos. Lamb showed students a few videos she had produced advertising for businesses in Downtown Brenham.

Students were also shown the current and typical written information found on the Brenham website. When asked to compare the two, students instantly felt more connected to the experiences and emotion depicted the video instead of the written advertisements. This demonstration proved that it is possible to be informative and get the point across without sacrificing creativity and connection.

Their approach to marketing and advertising disproves the idea that there is only “one silver bullet for marketing success.” They encouraged focusing on constructing the right combination of practices to achieve the best marketing strategy for each client.

Categories: Alumni, Featured Stories, Marketing, Mays Business, News, Students, Texas A&M

Odin Clack ’02 was just looking for a hobby that would spur his creativity, but his entrepreneurial spirit turned what began as a pastime into Odin Leather Goods, a thriving regional brand.

The seeds of the small business were planted in 2012 when Clack, a corporate director of online marketing, went into a leather shop on a whim and picked up the tools and materials he needed to make a laptop sleeve. 

Soon, his experiment bloomed into a hobby that began to consume a good portion of his evenings and weekends. “Hobbies are expensive,” he said. “I started wondering, ‘How can I get a return?’”

The Dallas-area resident quickly figured out how to turn his passion for leatherworking into a business and now makes a significant side income from his creations. He also has leveraged a small budget, his contacts, and social media to double his business and gain loyal customers around the world.

Clack – who handles all of the production, marketing and shipping – primarily focused on improving his processes in order to increase production. When he started working with leather, he made two to three wallets a week. Now he produces more than 50 wallets along with other types of leather goods in that time span. “I ship 20-30 orders per week. Half are outside the state of Texas,” he said. “It is also normal for me to have bulk orders each week that consist of 50-100 pieces. I would have thought this was impossible four years ago given that I’m a one man shop. By focusing on efficiently managing resources and my processes I’ve been able to dramatically improve production speed.”

Clack currently is focusing on making Odin Leather Goods into a significant regional brand. He also is starting to do co-branded work with a variety of well-established companies, including Southwest Airlines, Willie Nelson’s Luck Reunion, Jack Mason watches, Renaissance Hotels, and Rolls Royce.

Adding fuel to the entrepreneurial spirit

Clack, who earned a degree in marketing, credits Mays and Texas A&M University for instilling a strong work ethic and fueling his entrepreneurial spirit. He especially appreciates Mays internships, which gave him the opportunity to get real-world experience.  

As a student, he held a staff position in Texas A&M’s Department of Multicultural Services Department and served as co-chair for the Southwestern Black Leadership Conference. During his time in school, Clack also started a few businesses, including a small company in which he created web designs. “I came out of Texas A&M with a resume that showed a history of production, a history of work, and a history of success,” he said. “And I had numbers to back it up instead of just having a resume full of activities.”

New horizons opening up

Unlike many entrepreneurs who have a side business, Clack doesn’t want to eliminate his day job. “I enjoy what I do, and I’ve put the last 10-15 years into building my professional career,” he said. “My side business is a way to keep my creativity going, generate some additional income, and network.”

In an unexpected turn, Clack is beginning to share what he has learned from Mays, his day job and his small business with other entrepreneurs who are part of the maker’s movement.  “I have met a whole lot of great people and worked with a ton of great businesses in the area (through Odin Leather Goods),” he said. “Some of those contacts now are turning into consulting gigs. They’re looking at how I have grown my business and they’re asking, ‘How can I grow my business too?’”

Clack believes the combination of entrepreneurship and creativity offers a very viable way to earn a living. “In this day and age, with very little money in your pocket and a little bit of determination, you can generate significant income just off of good ideas, focus and a lot of hustle.”

 

Categories: Alumni, Entrepreneurship, Former Students, Marketing, Mays Business, News, Spotlights, Texas A&M

Several current and former members of the Mays family have stepped up to earn recognition recently.

At the Academy of Management (AOM) conference, Executive Associate Dean Duane Ireland received the 2017 Distinguished Service Award from the AOM and the Distinguished Service Award from the AOM’s Strategic Management Division. Professor Emeritus Mike Hitt received the 2017 Career Achievement Award for Distinguished Educator. Deidra Schleicher transitioned into Chair of the HR Division 2. Professor Bert Canella and Kunyuan Qiao (a Ph.D. student) received Outstanding Reviewer Awards from the Business Policy and Strategy Division 3 (BPS). Associate Professor Cindy Devers received a BPS Distinguished Paper Award. And a paper authored by Assistant Professor Mike Withers, Assistant Professor Mike Howard and Kai Xu won the best paper award from the International Management Division. Associate Professor Cindy Zapata received a Best Reviewer award from the Academy of Management Journal.

At the American Marketing Association 2017 conference, Marketing Professor Rajan Varadarajan was honored as Outgoing Vice President of Publications; Marketing Department Head Mark Houston and former professor Kelly Haws were co-organizers of the conference; and former Mays student Sundar G. Bharadwaj was given a JM – Sheth Foundation Award for a paper he co-authored, “Rethinking Customer Solutions: From Product Bundles to Relational Processes.” Also, Kapil Tuli – one of Bharadwaj’s co-authors on the award-winning paper – completed his MS (Marketing) at Mays before joining Emory University’s inaugural doctoral class in marketing. Tuli is now on the faculty at Singapore Management University.

In addition, a paper by Shankar and Jeff Meyer was selected as a finalist for the 2017 Best Services Article from AMA Services SIG. Their paper “Pricing Strategies for Hybrid Bundles: Analytical Model and Insights” was published in Journal of Retailing.

Categories: Faculty, Featured Stories, Management, Marketing, Mays Business, News, Research, Texas A&M

This fall, Mays master’s students will have the opportunity to connect with analytics experts through the new Mays Marketing Analytics Challenge. The partnership was coordinated by Hari Sridhar, Center for Executive Development Professor and Associate Professor of Marketing.

The mission behind this partnership is to provide students in the MS Marketing Analytics Class with the opportunity to learn from professionals, put into practice what they learn in class, and bolster Mays’ commitment to marketing analytics.

The first partnership is with Buxton and Ansira, who will provide guest lectures from partners at Buxton and Ansira and opportunities for students to visit their offices in Dallas and Fort Worth. The Fall 2017 challenge will culminate with students presenting their analytic solutions to partners, who will provide commentary, advice, and suggestions. The competition will be on Nov. 20.

Categories: Centers, Departments, Faculty, Marketing, Mays Business, News, Students, Texas A&M

Several research projects by University Distinguished Professor of Marketing Leonard Berry at Mays Business School have come to fruition.

Berry, whose research focuses on improving service in cancer care, has been involved with multiple studies on improving the quality of end-of-life care for patients with advanced illness.

Unlocking intrinsic hope in patients with advanced illness

Can cancer patients tap into a certain kind of hope that is often overlooked but incredibly therapeutic and healing?

In an article published in The BMJ Opinion (British Medical Journal) titled “The Dual Nature of Hope at the End of Life,” Berry and his co-authors suggest clinicians can help patients tap into a certain kind of hope that is often overlooked but incredibly therapeutic and healing. They differentiate between two types of hope: focused (focused on a cure and recovery) and intrinsic (peace with circumstances and ability to live in the moment).

…Read more

Categories: Departments, Faculty, Featured Stories, Health Care, Marketing, Mays Business, News, Spotlights, Texas A&M


Marketing Ph.D. student Brady Hodges was awarded second place and $750 at the International Business Pedagogy Workshops Poster Presentation at Georgia State University. 

The competition was part of a workshop held by the Center for International Business Education and Research (CIBER).

According to the CIBER website, the poster sessions were designed to showcase and share cutting-edge practices in teaching international business. Poster proposals were evaluated by a peer review committee following a double-blind process. Criteria included importance of the topic to the audience, novelty, creativity, and adaptability for use by other faculty members. …Read more

Categories: Center for Business International Studies, Featured Stories, Marketing, Mays Business, News, Spotlights, Students, Texas A&M

The 2016 Texas A&M Advertising team, also known as Good Bull Advertising, won a silver award at the 2017 AAF-Houston ADDYs in the category of collateral material. Founded in 1960, the ADDY Award is the world’s largest professional advertising competition and is sponsored by the American Advertising Federation.

In April 2016, Good Bull Advertising competed in the AAF’s National Student Advertising Competition, placing third at regionals. The plan book from this competition served as the collateral material for the 2017 ADDY Awards, held in March of this year. It involved a 27-page professional brochure detailing a complete $50 million advertising campaign for Snapple.

Lisa Troy, clinical professor of marketing, serves as the advertising team’s faculty advisor and teaches a two-semester course preparing students for this event each year.

The team members were Ashlyn Beckmann, Oren Mandelbaum, Holly Boyles, Angela Mats, Cassidy Caddenhead, Laura McCloskey, Julia Gaas, Megan Milstead, Marissita Garcia, Alyssa Osterhaut, Michelle Griffith, Angelica Perez, Pablo Haddad, Leah Rheinlander, Victoria Henson, Zachary Rother, Kati Hewitt, Catherine Scalf, Bailey Lee and Dejanay Tippens.

Categories: Departments, Marketing, Mays Business, News, Students, Texas A&M

Good Bull Advertising, an agency team of 20 students in Clinical Professor of Marketing Lisa C. Troy’s advanced advertising class at Texas A&M University, placed fourth in the district level American Advertising Association’s National Student Advertising Competition. Held in Fort Worth, Texas April 5-7, the competition involved a case study outlined by the current year’s corporate sponsor, Tai Pei Foods.

Students spent two full semesters researching and building a $15 million, fully integrated marketing campaign, preparing a professional quality campaign plan book and presenting the plan to judges at the competition. Over 150 schools across the country participate in the event each year and the Tenth District, in which Texas A&M participates, is one of the most competitive.

To market Tai Pei to 18- to 25-year-olds in the U.S., the team developed a new brand character and slogan, “Good Fortune Awaits.” Digital ads and a video execution reflecting the campaign theme were created and supported by a number of promotional tactics, including retail activations, promotional events and a partnership with Feeding America.

The team included students Mitchell Bausch, Mackenzie Borman, Rachel Bush, Elijah Cantrell, Mary Chacko, Mary Devillez, Dereka Dunn, Laura Eller, Gabriela Estrada, Brooke Gadjica, Caylin Godfrey, Calli Godwin, Divya Govil, Justin Hairston, Alexis Hanson, Kaitlin Hernandez, Anastasia Ivanova, Anna Kuczmanski, Victoria McLaughlin, Claire Metzger, Dillon Moore, MK Mountjoy, Emily Nero, Lami Olonilua, Alaina Omar, Alyssa Osterhout, Riden Reiter, Bailey Wood and Robby Young.

The 2018 Good Bull Advertising team will form in the fall to prepare for next year’s competition.

Categories: Marketing, Mays Business, News, Students, Texas A&M