On March 24, Mays Business School hosted the 2017 Mays Marketing Research Camp, chaired by the Center for Retailing Studies Research Director and Coleman Professor of Marketing Venky Shankar.

In its 11th year, the event presents faculty the opportunity to share, hear and collaborate with some of the top scholars in marketing on the latest empirical, analytical and behavioral research.

Together, the four papers presented by faculty experts from Cornell University’s Johnson School of Management, University of Madison-Wisconsin’s School of Business, University of Southern California’s Marshall School of Business and Mays Business School demonstrated how relevant research can advance the world’s prosperity. …Read more

Categories: Featured Stories, Marketing, Mays Business, News, Research, Research Notes, Texas A&M

On March 27, Leonard Berry, a University Distinguished Professor of Marketing at Texas A&M’s Mays Business School, hosted representatives from the Patients’ Cancer Hospital in Denmark in a new Undergraduate Honors Healthcare class (MKTG 489) at Mays.

The 15 medical doctors and executives are visiting the United States as part of an “inspiration trip” to learn from and share ideas at M.D. Anderson, then other American cancer hospitals. Berry met these doctors when he was in Denmark last summer and gave
a presentation at the Patients’ Cancer Hospital.

Dr. Dorthe Cruger, CEO of Lillebaelt Hospital and chairman of the Danish Cancer Society, discussed the creation of the new Patients’ Cancer Hospital, which is part of The Lillebaelt Hospital. Denmark launched a new comprehensive and national cancer plan titled “The Patients’ Cancer Plan.” The Cancer Society and hospital teamed up to identify what matters most to patients and not simply provide what the hospital believed they needed. “The vision and mission of the hospital, is always the patient first,” said Cruger.

The Danish Health Care System is a national health care system supported by an average tax of 50 percent of an individual’s salary to support free health care, a university education, and other social services. Denmark has one health plan and spends 50 percent less on healthcare than the U.S. In the national patient survey for Denmark, a 95 percent patient satisfaction rate is the goal. It measures several factors including whether patients and their relatives participate in decisions about treatment.

…Read more

Categories: Departments, Faculty, Featured Stories, Health Care, Mays Business, Research, Texas A&M

In a rapidly globalizing environment and ever-changing world, business schools are providing more value than ever. Today at its 2017 Deans Conference, AACSB International (AACSB) — the world’s largest global education network — unveiled 35 innovations that represent critical work being done by business schools to better their communities and society at large.

Mays Business School was recognized for its submission on the Texas A&M University Petroleum Ventures Program (PVP), which detailed a bold new entrepreneurial training program that better prepares students to be leaders in the oil and gas industry. By connecting the curriculum with industry needs, PVP gives students a competitive advantage in an interdisciplinary way.

innovations-thet-inspire

The second annual “Innovations That Inspire” initiative showcases unique ways business schools are changing the status quo to address societal needs, while empowering the business leaders of tomorrow.

The AACSB’s second annual “Innovations That Inspire” initiative recognizes institutions that have championed change in the business education landscape. A total of 315 submissions were received across 33 countries, mirroring society’s growing global demands, as well as the critical need for strong, connected and forward-thinking business schools. The initiative—and the impressive work it showcases—underscores the important role that innovation plays in achieving the industry-wide vision for business education, which AACSB unveiled in 2016.

“With great pleasure, I am thrilled to recognize Mays Business School for its role in driving innovation in business education and fostering positive change in the areas of diversity and global economic prosperity,” said Tom R. Robinson, president and chief executive officer of AACSB international. “Through meaningful ideas and increasing opportunities for engagement, Mays Business School has created a remarkable impact, to ensure a better and more connected world for many years to come.”

Eli Jones, dean of Mays Business School, said the Texas A&M Petroleum Ventures Program “an example of connecting innovation with our school’s vision to advance the world’s prosperity.” He added, “We are honored to receive this recognition for stepping up to serve our state and nation in this important area.” As part of the school’s new strategic plan, Mays aims to build the school’s research presence in the Mays Grand Challenge area of Energy.

The academic collaboration between Mays Business School and the College of Engineering fosters teamwork among petroleum engineering students and students in the Department of Finance at Mays. The first classes for the PVP Certificate Program were offered in Fall 2016. PVP is funded by a $12 million gift by Anthony Bahr ’91 and Jay Graham ’92, business partners in Houston-based WildHorse Resources Management Company in Houston.

About AACSB International

As the world’s largest business education network connecting academe with business, AACSB provides business education intelligence, quality assurance, and professional development services to more than 1,500 member organizations across 97 countries and territories. Founded in 1916, AACSB accredits 780 business schools worldwide. Its global headquarters is located in Tampa, Florida, USA; Asia Pacific headquarters is located in Singapore; and its EMEA headquarters is located in Amsterdam, the Netherlands. For more information, visit www.aacsb.edu.

About Mays Business School

Texas A&M University’s Mays Business School educates more than 6,200 undergraduate, master’s and doctoral students in accounting, business, finance, management, management information systems, marketing and supply chain management. Mays consistently ranks among the top public business schools in the country for its undergraduate and MBA programs, and for faculty research. The vision of Mays Business School is to advance the world’s prosperity.

 

 

 

Categories: Centers, Dean Eli Jones, Departments, Energy, Featured Stories, Mays Business, News, Programs, Research, Texas A&M

len-berrycroppedLeonard Berry, a marketing professor at Texas A&M University’s Mays Business School, has stepped up his research of cancer care to encompass those closest to the cancer patients – the caregivers. Most often, the caregivers are family members, and are not professionals at caring for patients.

His paper, “Supporting the Supporters: What Family Caregivers Need to Care for a Loved One With Cancer,” is online and will be in the January print issue of Journal of Oncology Practice. The journal is one of the two journals published by the American Society of Clinical Oncology. It is widely read in the oncology community.

“It is an article that I am especially proud of because it addresses a real need to better prepare and support the family caregivers of cancer patients in their caregiving roles,” Berry said. “This is a group that is often overlooked, even though the caregiver is an extension of the medical team.”

Berry’s co-authors are Shraddha Mahesh Dalwadi, who earned her MBA from Mays and is a fourth-year medical student at Texas A&M; and Dr. Joseph O. Jacobson of the Dana-Farber Cancer Institute and Harvard Medical School.

The researchers propose a four-part framework for supporting family caregivers:

– Assess caregivers’ needs using formal measures, just as the cancer patient’s own needs are assessed;

– Educate caregivers for their caregiving roles, most notably, with training in the low-level medical support that cancer patients require at home;

– Empower caregivers to become full-fledged members of the patient’s cancer team, all working toward common goals;

– Assist caregivers proactively in their duties, so that they retain a sense of control and self-efficacy rather than having to react to imminent medical crises without sufficient resources at their disposal.

An estimated 4.6 million people in the United States care for someone with cancer at home. Too often, these caregivers—spouses, other family members, or friends—are poorly prepared for this vital but demanding role that takes a toll on them and, by extension, the patient. Only one-third of all caregivers report being asked by a health-care provider what they need to care for the patient; even fewer are asked what they need to care for themselves. That lack of preparation can worsen the anxiety that caregivers already feel about a loved one’s health.

An at-home caregiver typically provides the patient with cancer with at least four types of assistance: daily living activities, medical care, social support and advocacy.

The psychological burden may be even greater for family caregivers than for the patient, especially as the disease advances, and greater for female than for male caregivers. Stress is particularly heavy if caregivers feel ill-prepared: a sense of low self-efficacy heightens the perceived burden, so it is important to develop self-confidence for the caregiving role.

Berry is University Distinguished Professor of Marketing, Regents Professor, and holds the M.B. Zale Chair in Retailing and Marketing Leadership in the Mays Business School at Texas A&M University. He also is a Presidential Professor for Teaching Excellence.

His research has focused on service, particularly in health care, and in recent years more specifically on cancer care.

“I became interested in studying service improvement in cancer care because we are making more progress on clinical care than service care, and when cancer strikes, patients and their families need both,” Berry said. “I am able to leverage my career background as a services researcher and the past 15 years intensively studying healthcare to contribute to our thinking about trying to ease the path for cancer patients and their families.”

As a visiting scientist at Mayo Clinic in 2001-2002, he conducted an in-depth research study of healthcare service, the basis for his book, Management Lessons from Mayo Clinic (2008).  He also has conducted and published field research at Gundersen Health, ThedaCare and Bellin Health, three high-performance health systems in Wisconsin. Concurrent with his faculty position in Mays Business School, Berry is a senior fellow of the Institute for Healthcare Improvement studying service improvement in cancer care for patients and their families.

Berry has written 10 books in all, including Discovering the Soul of Service; On Great Service; Marketing Services: Competing Through Quality; and Delivering Quality Service. He is the author of numerous academic articles and an invited lecturer throughout the world.

 

Categories: Faculty, Featured Stories, Health Care, Marketing, Mays Business, News, Research, Texas A&M