The Center for New Ventures and Entrepreneurship (CNVE) has recently been restructured. Don Lewis has been appointed as director of the Blackstone LaunchPad Initiative at Texas A&M University.

Chuck Hinton, who works with the NSF I-Corps program at Startup Aggieland, will assume many of the responsibilities of the assistant director of Startup Aggieland. He will also continue to serve the National Science Foundation’s Innovative Corps (I-Corps) program.

Earlier this year, the Blackstone Charitable Foundation expanded its campus entrepreneurship program to include Texas A&M University along with the University of Texas at Austin and The University of Texas at Dallas. Established by the foundation’s three-year, $3 million grant, the partnership between the three institutions will introduce entrepreneurship as a viable career option and offer opportunities to the universities’ 130,000 students, regardless of major, with a network of venture coaches and an entrepreneurial support system. The CNVE was tasked with leading the initiative across campus.

The goals of the initiative are to identify 10 percent of the student body and engage them in a meaningful way in the entrepreneurial ecosystem on campus, from one-on-one mentoring to entrepreneurial-oriented events and more.

Categories: Centers, Departments, Management, Mays Business, News, Staff, Startup Aggieland, Texas A&M

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Ben Welch

To strengthen ties with its corporate partners in the Dallas/Fort Worth market, Texas A&M’s Mays Business School hosted more than 60 companies at AT&T Stadium – home of the Dallas Cowboys – on Sept. 23.

The focus of the reception and networking event was to explore opportunities with the Center for Executive Development (CED) at Mays.

Texas A&M University President Michael K. Young, Mays Dean Eli Jones and Mays Assistant Dean for Executive Education Ben Welch spoke of the importance of lifelong learning and how Mays Business School is stepping up to provide it.

The CED offers executive certificates in business essentials, energy, health care, construction and cyber data in programs at the College Station campus and on the sites of the clients around the world. The programs are geared toward individuals who are serving in managerial/leadership roles who would like to refine their higher-level business skills and those who are preparing to enter a management-level position.

Young said the high caliber and strong work ethic of Texas A&M students and faculty have affirmed his decision to come here 18 months ago. He called it a “unique and extraordinary institution,” where the work the faculty is doing is of global import. “They are going to teach you how to use the knowledge and how to work with others. The students come to this university wanting to be citizens of substance, and they’re working with faculty members who feel the same way.”

The event was part of an expanded outreach to Mays alumni and corporate partners. The guests were corporate leaders from the Dallas area, and Jones said the business school partners with corporate leaders. “You’re here because you’re curious and you want to take your organization to the next level,” he said. “We at Mays can help you do that.”

Mays recently set a vision to  “advance the world’s prosperity,” building on three Grand Challenges: Entrepreneurship, energy and healthcare. Faculty members with expertise in those areas were available at the Dallas event to visit with the guests about how Mays is addressing them.

In his keynote speech, Welch – who has led the CED since 1990 – described five things that will guarantee return on investment: Priorities, respect, integrity, determination and enthusiasm. He said it is essential that each person express his priorities to those around him.

He targeted his message to the executives in the room who are developing their employees. “We want you to come away with what is integral at Texas A&M, and that is these five characteristics,” he said. “We want you to look at partnering with Mays Business School for one day, five days or a series of classes.”

Welch described the Leading Champions Program, a new experiential learning program that will launch in April. Mays and the Texas A&M Athletics Department are partnering to give participants exclusive access to athletic staff, facilities and social events. Enrollment will be limited to 30 people, and a highlight of the event was a drawing in which Debbie Hinson from Accenture received a free enrollment to the program.

Nancy Cramer, who received a bachelor’s degree in marketing in 1984 and is now president of Dallas-based Correct Course Consulting, said she enjoyed meeting with Mays leaders and learning about the school’s programs. “I look forward to renewing my relationships with the school and connecting with the students and faculty there,” she said.

 

Categories: Centers, Departments, Faculty, Mays Business, News, Staff, Students, Texas A&M

Mays Business School graduates Lisa Burton and Ann Strouhal have been named among the American Business Women’s Association (ABWA)’s 2017 Top Ten Business Women of the Year.

The Top Ten Business Women of ABWA honors women around the country who achieve excellence in their careers, education and community involvement. The women will be recognized at ABWA’s National Women’s Leadership Conference in Chattanooga, Tenn., in October. One will be chosen as the Top Business Woman of the Year.

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Burton has worked for the Texas A&M University Career Center for four years with a focus on career advising juniors and seniors in Mays Business School. She earned her Master of Science in Marketing from Texas A&M’s Mays Business School in 2010 and her Bachelor of Fine Arts in Radio-TV-Film from Sam Houston State University in 1992. Burton also completed a Graduate Certificate in Non-Profit Management from The Bush School of Government and Public Service at Texas A&M.

Burton is a member of the Leading Women Express Network (LWEN) of ABWA. She has served on LWEN’s board in several roles, including VP of Membership, VP of Hospitality and VP of Networking. She is currently serving as the advisor for the Texas A&M Student Chapter of ABWA and President-Elect of the Brazos County A&M Club.

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Strouhal is owner of Strouhal & Associates in Pearland, Texas, and holds both the Professional in Human Resources (PHR) certification and the Society of Human Resource Management (SHRM) Professional certification. Strouhal received a Bachelor of Business Administration degree from Texas A&M University in 1981 and a Master of Business Administration in HR from the University of Houston Clear Lake in 2012.

Strouhal is also actively involved in her community as a member of the Pearland Chamber of Commerce, the Daughters of the American Revolution and St. Helen Catholic School Board of Directors. She is a member of the South East Express Network of ABWA.

 

Categories: Featured Stories, Former Students, Mays Business, News, Staff, Texas A&M

Damien Harmon delivered his message about building trust with customers — who he called “boss”— to a packed house of nearly 500 students, faculty and staff at Mays Business School on Sept. 7. Harmon, the vice president of operations at Bridgestone Retail Operations, was the featured speaker of the 19th annual M.B. Zale Visionary Merchant Lecture Series, hosted by The Center for Retailing Studies at Mays Business School.

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Journey onward

A father of six and a former NFL player, Harmon began his career in retail while working as a store manager for Best Buy. Overseeing $16 million in sales annually, he demonstrated his ability to lead and know different types of people. He was soon selected to oversee the opening of Best Buy operations in China and Turkey.

From an early age, Harmon’s success was credited to his mother for her entrepreneurial spirit and determination to see her children do well in life. Growing up in small town Gary, Indiana, academic study became the promise to a broader world. Through his mother’s encouragement, he developed an outside-the-box mindset that would propel him forward.

Logging upwards of a million miles a year to implement and grow Best Buy’s international business, Harmon developed expertise in marketing and store operations with the electronics giant, before joining Bridgestone Retail Operations.

Harmon’s eagerness to embrace challenge became the foundation for his current role as vice president of operations, leading to development of its strategic customer experience platform. He also maintains direct responsibility over retail operations, supply chain, IT, customer retention and service capability. …Read more

Categories: Centers, Marketing, Mays Business, News, Programs, Staff, Students, Texas A&M

Two long-time employees retired Aug. 31 from the Real Estate Center at Texas A&M University, which is part of Mays Business School.

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William “Judon” Fambrough stepped down after 39 years with the center. He has been one of the center’s most prolific writers and one of its most requested speakers. An attorney, Judon has written extensively about Texas property rights, including oil and gas, wind power, hunting leases and landowner liability.

Fambrough was a senior lecturer. He has held a joint appointment with the Agricultural Economics Department, where he taught Oil and Gas Law and Agricultural Law. He served in Vietnam as a Forward Observer, where he earned the Silver Star, the Bronze Star and two Purple Hearts. He used his GI Bill to attend law school.

Assistant Director Claudia Orum retired after 27 years of service with the Texas A&M System.

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Orum joined the Real Estate Center staff in March 2013, bringing with her 24 years of Texas A&M experience and 12 years of banking and corporate experience. She has overseen the business and financial aspects of the center, as well as the human resource functions.

Before joining the Real Estate Center staff, Orum was with Mays’ Center for International Business Studies for 15 years and the Texas Forest Service for eight. Prior to that, she worked for 12 years with the private sector in Houston.

Categories: Centers, Mays Business, News, Staff, Texas A&M

Dwight Garey ’67 has joined the Commercial Banking Program at Mays Business School as executive director. He will lead the program, which provides well-trained talent to the banking industry while introducing Texas A&M University students to outstanding career opportunities. The program combines academics and industry exposure, and every student enrolls in a summer internship.

Garey is an executive professor in the Department of Finance at Mays. He will teach banking-related courses in Commercial Credit, Enterprise Risk Management, and Sales of Financial Products and Services. In addition, as executive director, Dwight will promote the mission of the Commercial Banking Program with a focus on increasing enrollments and revenue generation.

He was involved in the formation of the Commercial Banking Program. From the beginning, he served on the Executive Council of the Banking Advisory Board, and was head of the program’s Bank Membership Committee. …Read more

Categories: Departments, Faculty, Finance, Mays Business, News, Staff, Texas A&M

Researchers work to revolutionize how health care institutions clean surfaces

“Technology boot camp” is how Virender Sharma, a professor at the Texas A&M Health Science Center School of Public Health, describes his experience at Innovation Corps (I-Corps), a National Science Foundation (NSF) program that helps scientists bring their discoveries out the laboratory and toward the commercial market.

“One thing I discovered during this process is that the science is only 20 percent of it,” Sharma said. “The other 80 percent is just business—how you sell it, how you make deals.”

Sharma’s work using ferrate ions—which are iron ions that have lost four or more of their electrons—as a disinfectant has been shown to be extremely successful in the lab, and he was starting to wonder if it was time to make a commercial product.

“I think Dr. Sharma was disappointed when he found out that I wasn’t a consultant who would tell him if his technology has value,” said Chuck Hinton, director of NSF I-Corps at Texas A&M, which is part of Mays Business School’s Center for New Ventures and Entrepreneurship. “He was going to have to figure that out for himself, and that is the key of this program.”

Although other Texas A&M Health Science Center researchers have participated in regional I-Corps programs, Sharma and his team are the first to participate in a national cohort. The other members of the team were Jashanpreet Singh, a postdoctoral fellow in Sharma’s lab who served as the entrepreneurial lead on the project, and Chetan Jinadatha, an assistant professor at the Texas A&M College of Medicine and chief of infectious diseases at the Central Texas Veterans Health Care System in Temple.

Jinadatha’s work focuses on infections acquired in hospitals and other health care settings, which sicken 722,000 people and kill about 75,000 per year, according to the Centers for Disease Control and Prevention (CDC). Examples of this type of infection include Methicillin-resistant Staphylococcus aureus (MRSA) and Clostridium difficile. “Between 40 and 50 percent of such infections are related to improper cleaning of surfaces,” Jinadatha said.

Current disinfectants are effective at cleaning surfaces but have an off-putting odor and can cause damage to hospital equipment and materials and irritation of eyes and skin. “You also have to read the directions carefully,” Jinadatha said. “They have to be sprayed on a surface, left to sit for a period of time, and then wiped off, or they do not disinfect properly.”

The team completed more than 110 in-person interviews in five weeks with stakeholders and potential customers, including hospital environmental services workers (housekeepers), infection control practitioners, physicians and hospital administrators.

“One great thing we learned is that so many fellow Aggies want to help you,” Sharma said. “They were ready to meet with us, and I was really surprised about how nice everyone was and generous with their time and opinions.” Through this extensive interview process, the team was able to learn what issues people were having with existing cleaning products and what a new product would have to do in order to make their lives or jobs easier.

“This program is invaluable for helping faculty members evaluate the market opportunity and customer need for their technology,” Hinton said.

In this case, Sharma and the rest of the team found that because busy people tend not to have time to spray a disinfectant and let it sit for several minutes, the infectious pathogens aren’t being destroyed, and they go on to infect the next patient.

“I was surprised that there is a real problem with these disinfectants in hospitals,” Sharma said. “They’re often not being properly used, and so they’re not working.”

Ferrate doesn’t have these limitations. Sharma has recently patented his liquid ferrate technology, which solved the inherent issues related to stability of ferrate in solution form, and now needs to be tested for its commercial viability as a surface disinfectant for health care facilities. The team sees the next step as the creation of a spray disinfectant of the ferrate solution.

“There is interest in the product, but we need more data before we can start a small business or collaborate within existing companies to commercialize the product,” Sharma said. The team’s next step is to apply for an Accelerating Innovation Research (AIR) grant that will allow them to further develop their research.

“I’m even more committed to ferrate than I was before,” Sharma added.

Singh was awarded best entrepreneurial lead and the most improved. “That’s really a big deal,” Hinton said. “I’m really extremely proud of this team. They went in prepared and worked hard and ended up being the best one there.”

By Christina B. Sumners, Texas A&M Health Science Center

Categories: Featured Stories, I-Corps, Mays Business, News, Programs, Staff, Texas A&M

gI_67033_Shelly BrenckmanShelly Brenckman, marketing coordinator at Texas A&M University’s Startup Aggieland, was named the 2015 International Brand Master, announced competition sponsor, Educational Marketing Group, Inc. (EMG) http://www.emgonline.com. This international award, now in its seventh year, is presented annually to an exemplary educational brand manager. Brenckman took top honors for her ability to create a story-centered brand while utilizing creative and traditional marketing techniques with zero dollars in the marketing budget.

Startup Aggieland, powered by the Center for New Ventures and Entrepreneurship (CNVE) at Texas A&M’s Mays Business School, keeps Brenckman busy as the only full-time staff member in the 1 1/2 employee program. She developed the name of the program and brand identity through strategic story telling techniques. In addition, she utilized guerilla marketing, event promotion, social media platforms, and media releases. Brenckman collaborated with Texas A&M’s Marketing & Communications division to get their support for distribution and to amplify Startup Aggieland’s message with their own media releases. She worked with campus publications to help spread the word about Texas A&M’s student startups and accelerator, including Aggiebound magazine for future students and their parents, and The Battalion student daily.

One of the first things that Brenckman did was to organize a stylish photo shoot to showcase Startup Aggieland students as part of its branding. These photos helped the brand have a consistent theme throughout all digital and print materials so it would be easily recognizable and stand out. The brand was also promoted using t-shirt marketing, event/mobile app marketing, and giveaways Brenckman carefully protects the Startup Aggieland brand so it is not overused and maintains its mystique. She also has utilized popup banners to promote Startup Aggieland’s academic partners and sponsors, as well as the brand itself.

“When I think of Startup Aggieland, I think of Shelly,” said Rodney Hill, presidential professor, former assistant dean, and founding board member of Startup Aggieland. “She helped raise it from an idea, nourished it to where it is a nationally-recognized business accelerator for students, and now faculty, too. During her involvement with Startup Aggieland, the three-year-old program has been showcased at the White House in Washington D.C. and students in the program have earned many awards at international pitch competitions. Shelly is the marketing soul of Startup Aggieland, having come up with the name and brand identity.”

Brenckman competed against two other strong finalists to win top honors in the International Brand Master competition. Katie Kempf, alumnae relations and special events, Ursuline Academy, St. Louis, Missouri, and Johanna Lowe, head of marketing, communications, and engagement, University of Sydney, Australia, were runners up. Brenckman competed with an initial field of seven exceptional nominees, five of whom hailed from the United States, one from Australia, and one from United Kingdom.

“We are honored to recognize Shelly Brenckman’s outstanding marketing skills. She conceived the Startup Aggieland brand and produced extraordinary results while working as the sole full-time staff member, making her a standout in the competition,” said Bob Brock, EMG president.

Colleagues in education branding will be able to hear more from Brenckman, as EMG will honor her success with a series of interviews during the coming months.

More information on the 2015 International Brand Master and Startup Aggieland, can be found at http://emgonline.com/ibm-award/past-awards/2015-master/.

# # #

SHELLY BRENCKMAN BACKGROUND
Shelly Brenckman wears many hats at Startup Aggieland as the facility’s only full-time employee since May 2013. Although her title at Startup Aggieland is marketing coordinator, she also serves as a mentor, event planner and office manager with some responsibility for managing student workers and representing Startup Aggieland at outside events. She helps Assistant Director Don Lewis with strategic planning, creating new programming and developing related course curriculum. In particular, her work focuses on donor development, sponsor and speaker recruitment, and recruitment of mentors and new student entrepreneurs. As marketing coordinator, Shelly is the webmaster and social media manager, as well as the mobile app manager. She creates all branding for Startup Aggieland and communicates the facility’s story both internally and externally through print, radio, social media and gorilla marketing. As a mentor, Shelly has advised nearly every student venture launching from Startup Aggieland and some that never became official clients. She also has advised former students and remote-learning students in other states. Shelly connects student startups with funding and board members by tapping her extensive network of alumni, administrators and CEOs. Shelly manages the 44-bed Dormcubator on campus, a residential program for freshmen and sophomores that is operated by Startup Aggieland as a Startup Living Learning Community. She teaches MGMT 289: Introduction to Entrepreneurship for Mays Business School, a multi-disciplinary course for Dormcubator students.

INTERNATIONAL BRAND MASTER AWARD BACKGROUND
The International Brand Master award was established in 2009 to bring recognition to the outstanding work of extraordinary educational brand marketing professionals from around the world. Since then, EMG received nominations from countries including Portugal, Belgium, Scotland, Netherlands, Australia, England, Canada, and the United States. This year, a blue-ribbon panel of volunteer international judges from the United States, Ireland, and England reviewed supporting materials provided by the nominees. Nominees were asked to provide responses to a number of questions related to their brand’s strategy, tactics, and provide results as well as provide several letters of support from colleagues. The judges narrowed the pool of seven nominees to three distinguished finalists. Two from the United States, Shelly Brenckman, Texas A&M University’s Startup Aggieland, and Katie Kempf, Ursuline Academy, and one from Australia, Johanna Lowe, University of Sydney. Votes to determine the winner among the three finalists were cast by brand stakeholders and fellow branding professionals from around the world. Over 120 individuals voted from around the world. The winner was chosen by a combination of public votes and the judges’ scores. For more information see: http://emgonline.com/ibm-award/.

This year’s judging panel included:

  •     Elizabeth Allen: Director of Online Communications at the American School in London in London, United Kingdom
  •     Jennifer Collins: Grants Administrator at SEAL Legacy Foundation in Virginia, United States
  •     Eilis O’Brien: Director of Communication and Marketing at University College Dublin in Dublin, Ireland
  •     Seth Odell: 2013 International Brand Master Winner and Vice President of Creative and Marketing Strategy at Helix Education in Utah, United States
  •     Dr. David Peck: 2014 International Brand Master Winner and Vice President of University Relations at Azusa Pacific University in California, United States
  •     Kay Zimmerman: Associate Vice Provost Marketing & Partnership Development and Special Assistant to the Senior Vice President for Academic Outreach & Entrepreneurship at North Carolina State University DELTA in North Carolina, United States
  •     Travis Brock: Chair of the 2015 International Brand Master Award committee, and Director of Business Development and Social Media for Educational Marketing Group, Inc. in Colorado, United States (replacement judge)

ABOUT EMG
EMG is a full-service, integrated brand development and marketing agency that provides custom-tailored research, brand development, creative, development, new media services, and media services for universities throughout North America. Headquartered in Parker, Colorado, the company was established in 1997 and has operated in the higher education arena exclusively for 19 years. Clients have included Colorado Community College System, North Carolina State University, Washington State University, Virginia Tech, Cal Poly, Dalhousie University, University of Victoria, University of Colorado, University of Illinois, University of Michigan, University of Wyoming, and many others. More information can be found at http://www.emgonline.com.

  • written by Educational Marketing Group

Categories: Centers, Departments, Mays Business, News, Staff, Texas A&M

Drone project

 (Note: This is the first in a series of stories about research projects that have received I-Corps funding.)
A team of Texas A&M University engineers has been accepted into the NSF Innovation Corps (I-Corps) program, which is managed by the Center for New Ventures and Entrepreneurship (CNVE) of Mays Business School.

I-Corps™ is a set of activities and programs that prepares scientists and engineers to extend their focus beyond the laboratory and broadens the impact of select, NSF-funded, basic-research projects.

The latest Texas A&M team to receive the funding is from the Department of Mechanical Engineering in the Dwight Look College of Engineering. The team is made up of Andrea Strzelec, Ph.D. (principal investigator), Brian Musslewhite (entrepreneurial lead) and Dale Cope, Ph.D. (industry mentor). This team’s innovation to be tested is a miniaturized emissions sensor that is mounted on a drone that can be deployed to difficult and/or dangerous locations to analyze the existing environment. Strzelec has served as PI on a previous I-Corps team and recognizes the high value of this training and how it impacts her research.

The CNVE has played a key role in team formation, guidance and mentoring of the team.

I-Corps is a public-private partnership program that solicits three-member teams – composed of an academic researcher, a student entrepreneur and an industry mentor – to participate in an intensive seven-week program to determine commercialization opportunities for their innovations. Selected I-Corps teams are receive $50,000 in NSF grant funding to support their efforts in the combined on-site and online curriculum, which is based on the Lean LaunchPad Methodology for business model validation.

CNVE maintains a dedicated I-Corps program that is focused on discovering, recruiting and encouraging scientists and engineers to participate in this program which is designed to discover the true commercial capabilities of research innovations. Charles (Chuck) Hinton leads the CNVE’s efforts as part of the Southwest I-Corps Node (http://swicorps.org), one of seven national partnerships of universities funded by NSF to support I-Corps expansion. Texas A&M, UT-Austin, Rice University and Texas Tech University share responsibilities for promotion of this high-impact program and recruitment of I-Corps Team applicants.

At Texas A&M, 11 teams with grants totaling $550,000 have been assembled from the colleges of Agriculture & Life Sciences, Engineering and Science, as well as Texas A&M Engineering Experiment Station, Prairie View A&M, Texas A&M Health Science Center specializing in biochemistry, computer science, material science, mechanical engineering, chemical engineering, physics, biomedical engineering, electrical & computer engineering, biological and agricultural engineering, entomology, and environmental and occupational health.

About CNVE:  Through a combination of entrepreneurial-focused curricular and experiential opportunities, the CNVE seeks to enhance the livelihood of Texas A&M University and the greater community. Since its inception in 1999, the CNVE has served as the hub of entrepreneurship for Texas A&M University.3logos

Categories: Centers, Mays Business, Research Notes, Staff, Students, Texas A&M

Stepping up to Mays’ future

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Eli Jones calls himself an “accidental dean”–and says most deans are “accidental” because academics rarely join the profession to be administrators. Academics are teachers, researchers and authors. One typically takes an administrative role as selfless service–a way to serve those he or she leads. As Aggies know, selfless service is one of the Aggie Core Values.

Early in Jones’ career, he finished an undergraduate degree in journalism at Texas A&M and pursued broadcast journalism. Later, he and his family returned to Texas A&M for a two-year MBA degree and Jones became a sales executive and sales manager at three Fortune 500 companies. Still, becoming a dean of a business school had not entered his mind.

However, there was a time in his corporate life when he thought back to something a Mays professor said to him–pursue a Ph.D. and become a professor. Back to school Jones and his family went, and four years later, Jones began his academic career–the path that would eventually lead to the dean’s office at Mays Business School.

Through a series of intentional decisions that led him back and forth between the corporate and academic worlds in an effort to continuously enhance his knowledge, skills and capabilities, the self-professed “hybrid” finds himself today at the helm of a leading business school–one that is on an upward trajectory and positioned to break into the ranks of the nation’s elite institutions.

“One might view Mays Business School as a highly talented, well-coached football team that has marched down the field to our opponents’ 20-yard line,” Jones said. “We have gotten where we are today through hard work, smart decisions and strong leadership. And we are poised to get into the end zone…to score a touchdown. But at this point in the game, our competitors have tightened their chinstraps, the playing field has shifted a little bit and the winds of change are swirling. In order to make that last push over the goal line, we will have to leverage the considerable strengths we’ve built to date. Just as important, we need to reimagine the roles that engagement, innovation and impact will play in the future of business education.”

The changing landscape of business and business education

Jones takes the helm of Mays at a time when companies are facing formidable challenges, such as technological advances, digitization of data, increasingly diverse and dispersed workforces and changing employee attitudes and expectations.

Business schools are pipelines to the corporate and entrepreneurial world – suppliers of new knowledge, young talent, and retooled managers and leaders. Thus, business schools are uniquely positioned to help businesses successfully navigate today’s turbulent environment.

Engagement, innovation and impact

While his professional background working in the corporate and academic sectors gives Jones unique perspectives and experiences to lead Mays at this time, he recognizes “At the end of the day, we need to actively engage our stakeholders; continuously innovate our research and programmatic efforts, and positively impact the students, companies and business and academic communities we serve,” he said.

Elevating engagement

Jones recognizes that the school cannot redefine innovation and impact in a vacuum, solely on its own terms. Rather, it must solicit the input of various constituencies–internal and external–to understand what innovation and impact mean to them. So this summer, he embarked on a “listening tour” traveling across Texas to engage key external stakeholder groups and give them a voice in the school’s larger strategic planning and visioning efforts.

The listening tour has included town hall meetings with students, faculty and staff as well as networking events with former students. In addition, Jones is conducting a series of small-group gatherings and one-on-one meetings with academic department heads, donors, corporate partners and recruiters, business clients and development council members. In each of these interactions, he is asking for opinions on a range of topics and questions, including “When you think of Mays Business School, what is the first thing that comes to mind?” as well as “Do we have the right mission, and how can we leverage the school’s mission to continuously improve as measured by innovation and impact?”

In January, Jones and his leadership team will begin discussing the stakeholder input and integrating key insights into the school’s formal strategic planning initiative. To help guide this overall effort, he has created a new position—interim director of innovation and strategic planning—and has asked Mary Lea McAnally to serve in this role.

Already, Jones has gleaned insights in some of the early meetings with stakeholders that will help shape the school’s plan going forward.

“We are writing the next chapter in the remarkable story that is Mays Business School, and I believe our opportunity to join the ranks of the nation’s truly elite business schools is now,” he said. “We will build on the momentum here, leverage the experience I gained from my two previous deanships, combine that knowledge with that of the amazing team of faculty and staff at Mays Business School, and generate the support needed to build to world-class status by fully engaging our Aggie network.”

Increasing innovation

In addition to elevating stakeholder engagement, Mays’ world-class faculty is being enhanced by the addition of new faculty. This summer, Mays welcomed 11 new professors with degrees from other top institutions, including Duke, INSEAD, Stanford, the University of Chicago and the University of Pennsylvania’s Wharton School.

“This group of scholars provides just the right influx of fresh perspectives, insights and experiences we need to complement our existing faculty,” Jones said. “They include seasoned professors, those in the middle of their careers and newly minted Ph.D.s who are just starting out on one of the most exciting, challenging and rewarding careers imaginable. And they will pursue diverse research interests ranging from sales leadership and behavioral economics to corporate governance and information asymmetry.”

One of the new additions is Assistant Professor of Marketing Cexun “Jeffery” Cai, who comes to Mays from Wharton. Of his decision to join Texas A&M, Cai said, “No other place promises the combination of dynamic, productive and helpful colleagues; engaged students who are eager to push their limits; a warm and friendly environment made up of people with a deep sense of values; and the opportunity to contribute to a highly reputable institution that is on the frontier of knowledge discovery and dissemination.”

In addition to recruiting new faculty, Mays plans to develop innovative educational programs to meet the evolving needs of today’s students, corporate partners and the market. The new Master of Science in Business (MS Business) is one example of the kind of innovation to which Jones is referring. Scheduled to welcome its first class of students fall 2016, the MS Business is an intensive 11-month program designed to help non-business majors compete more effectively for jobs in the global marketplace. The program will provide students with core business knowledge, solid quantitative skills and a basic understanding of best practices in leadership—with emphases on experiential learning, teamwork and career preparation. Students will apply to the MS Business during their senior year, and the program will enable undergraduate students to earn their bachelor’s and master’s degrees in five years. No prior job experience is required for admission.

‘Jon Jasperson, academic director for the program, says it will showcase some of the latest innovations in higher education. “We plan to build a challenging, innovative learning environment for the MS Business students that incorporates education best practices into the classroom,” he said. “The concentrated, block delivery schedule for the courses combined with role play, simulations and flipped classroom active learning techniques will provide better engagement for students in the learning process.”

High-impact learning

For many years, Mays faculty have challenged students to apply what they learn in class to solve problems in a variety of real-world contexts—from consulting engagements and capstone projects to internships and study-abroad programs. The school’s undergraduate Business Honors and Business Fellows programs along with the Freshman Business Initiative offer a range of active learning experiences, including visits to corporations, guest speakers on campus, community service activities, and regional and national trips. Mays’ Full-Time, Professional and Executive MBA programs all feature a consulting or capstone project in which students work with actual businesses as well as some kind of travel-study component—either overseas or through the school’s Washington, D.C. Campus.

Case competitions and other business skills challenges have provided another fertile field of high-impact leaning for students. By testing business knowledge and problem-solving skills in a range of areas—from tax, entrepreneurship and ethics to fashion and retail—these activities force teams of students to merge theory and practice while dealing with the same kind of time, resource, and knowledge constraints they will face on the job after they graduate.

In recent years, Mays departments, centers and programs have expanded the number of competitions they host. Newer events such as the Wall Street Journal Challenge for undergraduates, hosted this year by Mays, have joined longstanding activities such as the MBA Venture Challenge and the Ideas Challenge, which is open to all students. Students are also participating in more external competitions, ranging from National Retail Federation Student Challenge to Deloitte’s FanTAXtic tax case competition and the National MBA Case Competition in Ethical Leadership. In 2013, a team of Mays Full-Time MBA students (composed of Janette Barnard, Matt Johnson, Lloyd McGuire and Robyn Peters) won the case competition in ethical leadership. Peters remarked on the impact of the learning experience: “Given less than 24 hours to dissect the case, craft recommendations and develop a flawless presentation, this competition was a test of critical problem solving and prioritization. Experiences like this are what really prepare us for our roles as future professional leaders.”

Mays will continue to participate in these and other experiential learning activities to ensure that its students are ready and able to put their hard-earned knowledge into action.

Impact on business

Corporate partnerships play a vital role in many of the high-impact learning experiences enjoyed by Mays’ students, as organizations help underwrite competitions or host students for consulting engagements or capstone projects. By forging new partnerships with industry, as well as deepening relationships with existing partners, Jones is confident the school can also boost its impact on business.

Mays’ Professional Selling Initiative (PSI) is one example of a new program that provides a platform for creating innovative, mutually beneficial partnerships with industry. Its existence, in fact, is born out of the school’s ongoing dialogue with corporate partners and a careful assessment of marketplace forces and trends. In recent years, the Department of Marketing has witnessed significantly increased demand from firms looking to hire graduates for professional selling jobs—in both consumer and business-to-business settings. After examining sales initiatives at other universities across the nation and talking to a number of the school’s current recruiters, the department launched the Professional Selling Initiative to meet a range of student, faculty and employer needs.

The initiative will provide enhanced educational offerings for students, including a Certificate in Sales along with a Professional Selling and Sales Management career track. Faculty will enjoy increased research opportunities along with more role-play rooms supported by state-of-the-art technology. Corporate partners will gain greater access to Mays’ top sales students through a variety of recruiting activities, social events and guest-speaking opportunities.

Perhaps most importantly, through more frequent interaction and closer collaboration, Mays and its corporate partners will be able to explore new opportunities to develop custom programming and conduct applied research that is tailored to the unique business needs and objectives of different partners.

Looking ahead

As Jones looks to the future, he is humbled by the opportunity to lead his alma mater into a new era, mindful of the challenges that lie ahead and exhilarated by the opportunities they present.

“Moving into the ranks of the very best business schools is going to require everyone at Mays to step up their game,” he said. “We have to create new knowledge that is relevant and useful to companies. We need to offer unique education programs that prepare students to make valuable contributions to their employers from day one on the job. And we must develop leaders who are as focused on serving their organizations and transforming their communities as they are on maximizing shareholder wealth. There is no more important or rewarding work than this.”

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