The Survey of Marketing class (Marketing 621) taught by Professor Paul Busch recently welcomed guest speakers Dallas Shipp ’03 and Nicole Morten Lamb. Shipp runs a marketing strategy company called 6 Shooter Marketing and Lamb owns the video production company Water to Wine Productions.

The class focuses on developing marketing strategies including product, pricing, distribution, and promotion decisions. The pair’s presentation connected those principles by speaking on the “Power of Video.”

Shipp and Lamb reinforced the idea that even though facts are important, the emotion and storytelling behind marketing can sometimes leave a more lasting impression. Shipp introduced students to the idea that people want to do business with companies they feel connected to. Through marketing strategies, including video, you can relay emotion, explain difficult concepts, and make a connection with an audience, creating that vital relationship.  His simple mantra “facts tell, and stories sell” summarizes that idea. As for videos specifically, he emphasized the importance of quality video advertisement by sharing that use of an effective embedded video typically increases customer conversion by 80 percent.

Lamb focused on how to go about telling your story. She creates video projects for weddings, businesses, social media, and for clients in many different industries. Her passion resides with storytelling and bringing her clients vision’s to life. Understanding that so much work goes into creating a business, her hope is to communicate that idea and the finished result through professional, creative, and engaging videos. Lamb showed students a few videos she had produced advertising for businesses in Downtown Brenham.

Students were also shown the current and typical written information found on the Brenham website. When asked to compare the two, students instantly felt more connected to the experiences and emotion depicted the video instead of the written advertisements. This demonstration proved that it is possible to be informative and get the point across without sacrificing creativity and connection.

Their approach to marketing and advertising disproves the idea that there is only “one silver bullet for marketing success.” They encouraged focusing on constructing the right combination of practices to achieve the best marketing strategy for each client.

Categories: Alumni, Featured Stories, Marketing, Mays Business, News, Students, Texas A&M

Dayana Hansley ’18 had an eventful freshman year. She struggled in her engineering classes during the first semester. At the same time, the Abilene native and her team took first place in the 2014 Aggies Invent competition, a 48-hour engineering innovation competition.

The combination of these two occurrences altered Hansley’s trajectory in both college and in life. She changed her major in order to earn a university studies business degree with minors in leadership studies and communications. The winner of Aggies Invent also transferred to Mays Business School’s Startup Aggieland, where she gained guidance in entrepreneurism and the resources to figure out how to bring her team’s invention, the Motley Tool, to the marketplace.

Coming back to a childhood dream

Hansley’s interest in entrepreneurship started at an early age. “I’ve always dreamed of owning my own company,” she said. “Even as a child, I would make handmade cards to give to my parents and family members for holidays. I would always write ‘Dayana Inc.’ on the back, hoping that one day I would have my own company.”

That dream eventually faded away. “As I grew up, I didn’t think it was realistic and I put the idea of entrepreneurship to the side,” she said.

However, winning Aggies Invent put her back on the path that she dreamed about in her youth. “Startup Aggieland opened my eyes to entrepreneurism,” she said. “I learned that owning my own business is possible and it is not as crazy as people make it seem.”

Hansley quickly tapped into the business incubator’s mentoring and resources, including free legal assistance. In addition, she worked with Startup Aggieland’s staff to patent the Motley Tool.

She also found that Startup Aggieland offered a nurturing environment that helped her juggle the opportunities she was being offered while remaining focused on her classes and own self-care. “When they pull you in, they make sure you are taken care of,” said Hansley, who is president of Texas A&M’s Collegiate Entrepreneurs Organization. “They also make sure you are doing well in school because Startup Aggieland does realize that you’re here for school.” …Read more

Categories: Center for New Ventures and Entrepreneurship, Entrepreneurship, Mays Business, News, Startup Aggieland, Students, Texas A&M

For the first time in its history, Mays Business School hosted the Master’s in Finance (MSF) Career Lunch with Executive Professors for incoming students as part of the MS Finance Boot Camp on Aug. 8-25. This unique event gave students the chance to hear a panel of Texas A&M University faculty members discuss key insights and experiences within the finance field, as well as the opportunity to network with the panelists and ask questions.

The MSF curriculum provides intense study in finance, with supporting coursework in accounting. It is designed to help non-finance undergraduates launch a finance-related career. The 36-credit-hour curriculum begins in August with a mini-mester (MSF Boot Camp) and ends the next May. Twenty-four credit hours of required courses are completed during the fall and spring semesters, and includes a six-hour practicum spread over the August Boot Camp and fall semester.

The panel event was moderated by Len Cannon, a news anchor for KHOU Houston Channel 11 News. Cannon co-anchors the 4 p.m. and 10 p.m. newscasts and has a popular segment called “Len at Work.” He has won Emmys and the prestigious Columbia University Dupont Award for his work in reporting.

The panel included:

  • Executive Professor of the Mays MBA Programs Lemar Brown, who told the students to “Set goals, lay out a plan, and work the plan”
  • Executive Professor and Director of Real Estate Programs Cydney C. Donnell, whose advice was to “make opportunities happen by planning to be in the right place at the right time”
  • Executive Director of the Commercial Banking Program Dwight Garey, who suggested that “a strong work ethic outweighs talent, intelligence, and is a requirement for success”
  • Executive Professor of Accounting K. Sue Redman, who quoted Amelia Earhart in telling the students to “build and use runways”
  • Executive Professor of Finance Ed White, who encouraged the students to “be curious, add value, and have fun”

Students gained insights and key takeaways such as how to weigh job opportunity versus job salary, steps to networking, and how to impress people in your workplace. The panelists finished the session with advice like “don’t make the salary the reason you take a job,” “Networking never stops,” and “people will embrace you if you show a passion to grow and improve.”

 

Categories: Faculty, Featured Stories, Finance, Mays Business, News, Students, Texas A&M

The Strategic Philanthropy course at the Texas A&M Mays Business School is partnering with the George H.W. Bush Presidential Library Foundation in the fall semester to manage its Community Grant Program. The George H.W. Bush Presidential Library Foundation exists to perpetuate the 41st President’s legacy by fulfilling his mission to prepare tomorrow’s leaders for lives devoted to public service.

The Strategic Philanthropy course at Mays has distributed almost $200,000 to local community and international nonprofit organizations since its inception in the 2015-2016 school year. It partners with various foundations for the funding.

History of the class

The Strategic Philanthropy course is a unique educational opportunity that places impactful philanthropic decisions in the hands of students. Throughout the semester, students learn about various facets of philanthropy, hear from philanthropic leaders and experience the grant-making process from a foundation’s perspective. Students also examine their personal beliefs and convictions about giving and serving.

The Strategic Philanthropy course directly aligns with Mays Business School’s vision to advance the world’s prosperity – starting with local community giving allows students to experience impact firsthand.

Running the Bush Library Foundation grants through an academic class will present a few logistical differences, but much will remain the same – with a focus of providing a unique educational opportunity. Community organizations will be notified of the opportunity to apply at the end of August, and further details will be given at that time. Funding decisions will be announced at the beginning of December, with awarded recipients being invited to a check celebration.

The Strategic Philanthropy course will administer all grant-related items including application, review, and decision-making. More specific details regarding this transition will be provided near the end of August at mays.tamu.edu/strategic-philanthropy.

For questions related to this transition, grant application, requirements, and eligibility, contact Kyle Gammenthaler, the instructor for the course and Coordinator for Social Impact Programs at Mays Business School, at kgammenthaler@mays.tamu.edu.

The media contact at Mays is Kelli Reynolds, kreynolds@mays.tamu.edu. The media contact at the George H.W. Bush Presidential Library Foundation is Christi Voelkel, Christi.voelkel@bush41.org

 

 

 

 

 

Categories: Featured Stories, Mays Business, News, Students, Texas A&M

Peter and Lisa Currie of Houston have always cared deeply about the impact of business education and the dual practices of teaching and research. That’s why they established the first $3 million faculty chair at Mays Business School.

The Curries’ gift creates the Lisa Huddleston Currie ’85 and Peter H. Currie ’85 Chair in Business and helps fund faculty recruitment efforts at Mays.

An appointment to an endowed chair is one of the highest honors that can be bestowed on a faculty member. The highest level of performance in research, teaching and service, based on national and international standards, is required for such an appointment.

Gift agreements with donors may specify the criteria for a position; however, in the absence of such specification research and publication will be given primary consideration.

Peter Currie received a bachelor’s degree in 1985 from the Department of Management at the business school. Lisa Currie received a degree in 1985 in educational curriculum and instruction.

…Read more

Categories: Alumni, Donors Corner, Faculty, Featured Stories, Management, Mays Business, News, Students, Texas A&M

Mays Business School is committed to advancing the world’s prosperity. In part, achieving this vision is attained by creating impactful knowledge, knowing that the more challenged students are in class the more they will be prepared to initiate inspirational change as alumni. Mays is actualizing this undertaking by stressing the importance of enhancing research through two classes that are being offered during this upcoming school year.

One of the courses focuses on graduate-level academic research, while the other introduces undergraduate students to methods for researching material through the lens of business research. R. Duane Ireland, executive associate dean and University Distinguished Professor at Mays, said the courses will serve a greater purpose for Mays graduates.

“Learning is an important objective that drives Mays’ faculty members as they engage in academic research. In this regard, we know that to be successful, business people must strive to consistently learn more about the needs of customers, employees, suppliers and the local communities in which they work and live,” Ireland said. “Similarly, in addition to developing new knowledge, academic researchers are committed to learning about practices that when effectively followed, have a strong probability of helping business people and their firms create value for those they serve. We are indeed pleased that courses are now available to Mays’ students through which they will learn about the purposes of academic research and how it can help them understand how to be effective leaders throughout their careers.”

Introduction to Academic Research

The accounting department is offering a new course called an “Introduction to Academic Research,” which will be taught by Associate Professor Nate Sharp. Its purpose is to encourage students to consider pursuing a Ph.D. in accounting through introducing them to scholarly research. It also includes a discussion element regarding what to expect from Ph.D. programs and how to succeed both in the classroom and as a professor.

Students will hear from guest speakers on why they chose to pursue a Ph.D. and how it impacted their careers. The immediate interest in this innovative course resulted in an enrollment that quickly exceeded the number of classroom seats that were initially available. So many students were eager to participate in this course, the interest surpassed the capacity of the class. Sharp hopes that while teaching the course, he “will be able to persuade them (students) that the scope and novelty of accounting research goes way beyond what they have learned in their undergraduate and even master’s classes about accounting.”

This course is being offered to fifth-year accounting students in the department’s Professional Program (PPA). PPA is a five-year program that offers students the opportunity to simultaneously earn a Bachelor of Business Administration in Accounting and a Master of Science in Accounting, MIS, Management, Marketing, or Financial Management. Students in this program can learn from Sharp about the importance of academic research and the role that it plays in a university setting.

It will debut in the Fall 2017 semester.

Applied Business Competencies: Mays Business School Faculty Research

Business research is everywhere, from newspapers to journals to viral social media content. Used well, it can help firms make prudent financial investments, install talented leadership and shape successful advertising campaigns. It can also help everyday shoppers make more informed decisions and even provide rewarding opportunities for a potential career path as an academic researcher.

Yet many college students, outside of Ph.D. tracks and academic circles, are unfamiliar with business research. For them, research is esoteric at best; at worst, uninteresting.

But Stephen (Steve) Courtright, an assistant professor of management, hopes to change those perceptions. He designed an elective course “Applied Business Competencies: Mays Business School Faculty Research” to help make the world of academic business research more accessible to undergraduate and graduate students. The course launched in Spring 2017.

Through the one-hour-credit course, Courtright said he hoped to show students that business research is incredibly relevant for society. “What not everyone knows is that business research is like medical research; it has the potential to affect the quality of people’s lives,” he said. “It can improve how business is conducted and how organizations are run. This makes for a better work environment for everyone involved.”

He also explained that the life of the researcher is like an entrepreneur – and it comes with similar rewards. “Researchers are not just question-askers; they are problem solvers, and you have total freedom pursue the questions and problems that most interest you.”

During the first few weeks of the course, Courtright helped students understand what business research is. Students also learned to look past sensational headlines and questionable sample sizes to evaluate whether research is useful or not. The remaining few weeks of the course, Courtright invited professors from the various Mays departments as guest speakers to present on their own research pursuits and passions.

Participating professors included Nate Sharp,  an associate professor of accounting; Matthew (Matt) Call, an assistant professor of management; Shane Johnson, a professor of finance; Subodha Kumar, an associate professor of information and operations management; and Leonard Berry, University Distinguished Professor of Marketing.

At the end of the semester, students wrote reflections on what they had learned during the semester.

Colton Bucey said the course helped him better see that the role of a researcher is like an entrepreneur. “Coming into this course, I thought I had a solid understanding of what professors’ jobs were like; I thought that professors each lectured for a few hours every week, held office hours, graded assignments and then were finished,” he said. “Actually, at any given time, professors can be working on numerous research topics. They are more or less their own bosses and have extreme flexibility in when/where they chose to work.”

Lauren Abiog, a business administration freshman, reflected on Berry’s presentation on his healthcare industry research and how it opened her eyes to the greater good that many researchers hope to realize. “Dr. Berry’s purpose in researching is to help improve the quality of life of others,” she said. “What a selfless and purposeful reason to live for!”

Courtright said he hopes the course will gain momentum with students in the coming years. “I want more students to be thinking about research as a career,” he said. “Even if they choose not to pursue it as a career, it will give them an appreciation for what faculty like those at Mays do for a living.”

The course is set to be offered in future spring semesters.

By creating these two classes, Mays is providing a platform where professors can instill in students an interest in research that will extend past the four years that they are in college. It has the chance to influence learners to become more intellectually curious, which in turn increases their ability to develop innovative approaches to pursue while seeking to advance the world’s prosperity.

Caitlin Nutt ’19 contributed to this story.

 

 

 

 

Categories: Accounting, Departments, Featured Stories, Management, Mays Business, News, Research, Students, Texas A&M

This fall, Mays master’s students will have the opportunity to connect with analytics experts through the new Mays Marketing Analytics Challenge. The partnership was coordinated by Hari Sridhar, Center for Executive Development Professor and Associate Professor of Marketing.

The mission behind this partnership is to provide students in the MS Marketing Analytics Class with the opportunity to learn from professionals, put into practice what they learn in class, and bolster Mays’ commitment to marketing analytics.

The first partnership is with Buxton and Ansira, who will provide guest lectures from partners at Buxton and Ansira and opportunities for students to visit their offices in Dallas and Fort Worth. The Fall 2017 challenge will culminate with students presenting their analytic solutions to partners, who will provide commentary, advice, and suggestions. The competition will be on Nov. 20.

Categories: Centers, Departments, Faculty, Marketing, Mays Business, News, Students, Texas A&M


Marketing Ph.D. student Brady Hodges was awarded second place and $750 at the International Business Pedagogy Workshops Poster Presentation at Georgia State University. 

The competition was part of a workshop held by the Center for International Business Education and Research (CIBER).

According to the CIBER website, the poster sessions were designed to showcase and share cutting-edge practices in teaching international business. Poster proposals were evaluated by a peer review committee following a double-blind process. Criteria included importance of the topic to the audience, novelty, creativity, and adaptability for use by other faculty members. …Read more

Categories: Center for Business International Studies, Featured Stories, Marketing, Mays Business, News, Spotlights, Students, Texas A&M

Willie Dennis, a Class of 2018 Full-Time MBA candidate at Mays Business School, was named among the 2017 scholarship recipients of the Texas Business Hall of Fame (TBHF). He was awarded $15,000.

According to TBHF guidelines, eligible candidates for the scholarship exhibit entrepreneurial aspirations, demonstrate a propensity for leadership in academic and campus activities and entrepreneurial achievements, and have good academic credentials.

Recipients were chosen after a round of nominations and then an interview process. A final recipient for each scholarship was selected to represent each of the participating universities.

Amber Acosta, associate director of the Full-Time MBA program, described Dennis as an active and contributing member of the MBA program. “His valuable insight in the classroom is matched only by his commitment to getting a well-rounded education,” she said. “Everything Willie does, he strives to do his absolute best. I have no doubt that Willie will be in the Texas Business Hall of Fame someday. We are so proud of him for receiving this prestigious scholarship.”

Previous Mays students to win TBHF scholarships include Full-Time MBA graduate Lloyd McGuire and Business Honors and Finance major Christopher Bybee ’17.

Categories: Mays Business, MBA, News, Programs, Spotlights, Students, Texas A&M

Mays Business School’s Master of Science in Business program congratulated 40 students in its inaugural graduating class with a hooding ceremony at the end of the Spring 2017 semester. ‘Jon Jasperson, MS Business Academic Director, spoke highly of the Class of 2017, describing the students as a diverse group that quickly became a tight-knit community.

Launched in fall 2017, the Mays MS Business program is a one-year program for students who did not study business as undergraduates. The program offers core functional knowledge in the various business disciplines and provides students hands-on experience in creating and running a real business.

“This class drew students from a variety of educational backgrounds and personal interests,” Jasperson said. “The student culture in many majors, especially in the fields of science, technology, engineering, and math (STEM), is very competitive and mostly based on individual performance. As the director, it was fun to observe the change in the students as they learned about cooperation and collaboration in a team-based classroom environment.”

Jasperson said the students began to bond as a family beginning with the first block of classes of the program year. “They met every day, Monday through Friday, in the same classroom from 1:15 p.m. to 6:15 p.m., for four weeks. This total immersion in the MS Business classes quickly led to establishing relationships with new ‘family’ members for the students. Not only did they meet together in the classroom and for team meetings, but they also began hanging out with each other and socializing.”

…Read more

Categories: Alumni, Entrepreneurship, Featured Stories, Mays Business, MS Business, News, Students, Texas A&M