Pam and Larry Little Create Little Scholars Program to Support Mays Business School Students Studying Marketing, Entrepreneurism

Pam ’75 and Larry Little ’73 have made a generous [...]

By |2024-04-24T07:12:29-05:00April 24, 2024|2024, Giving, News|Comments Off on Pam and Larry Little Create Little Scholars Program to Support Mays Business School Students Studying Marketing, Entrepreneurism

Sixth Annual Aggie PITCH Awards McFerrin Cup, Cash Prizes

Twenty Aggie-led startups competed in the only university-wide business pitch [...]

Mays Business School Marketing Professor Leonard L. Berry Honored with 2024 SEC Faculty Achievement Award

Berry is being recognized by the Southeastern Conference for extraordinary [...]

By |2024-02-21T12:39:54-06:00February 21, 2024|Awards and Recognition, News|Comments Off on Mays Business School Marketing Professor Leonard L. Berry Honored with 2024 SEC Faculty Achievement Award

Communicating with B2B buyers after ‘‘Dropping the Ball”: Using digital and non-digital communication formats to recover from salesperson transgressions

  Link: https://doi.org/10.1016/j.ijresmar.2024.01.005 Research has shown that 76% of customers [...]

Building effective inside‐outside sales rep dyads: A collaboration perspective

Link: https://doi.org/10.1007/s11747-023-00960-4 Outside sales involves selling products and services face-to-face [...]

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