Mays Business School Marketing Professor Leonard L. Berry Honored with 2024 SEC Faculty Achievement Award

Berry is being recognized by the Southeastern Conference for extraordinary [...]

By |2024-02-21T12:39:54-06:00February 21, 2024|Awards and Recognition, News|Comments Off on Mays Business School Marketing Professor Leonard L. Berry Honored with 2024 SEC Faculty Achievement Award

Communicating with B2B buyers after ‘‘Dropping the Ball”: Using digital and non-digital communication formats to recover from salesperson transgressions

  Link: https://doi.org/10.1016/j.ijresmar.2024.01.005 Research has shown that 76% of customers [...]

Building effective inside‐outside sales rep dyads: A collaboration perspective

Link: https://doi.org/10.1007/s11747-023-00960-4 Outside sales involves selling products and services face-to-face [...]

Go to Top