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Tuesday, February 14, 2012 | 11:10 AM CST

Rajan Varadarajan's Publications

Title Year Type
Programmatic, Programmatically Non-programmatic and Beyond: Reflections on the Role of ... 2010 Article
Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and ... 2010 Article
Strategic Marketing and Marketing Strategy: Conceptual Domain, Definition, Fundamental Issues ... 2010 Article
Outsourcing: Think More Expansively 2009 Article
How Task-Facilitative Interactive Tools Foster Buyers' Trust in Online Retailers: ... 2009 Article
Marketing Strategy in an Internet Enabled Environment: A Retrospective of ... 2009 Article
Fortune at the Bottom of the Innovation Pyramid: The Strategic ... 2008 Article
First-Mover Advantage in an Internet-enabled Market Environment: Conceptual Framework and ... 2008 Article
Marketing Operations Efficiency and the Internet: An Organizing Framework 2008 Article
Asymmetric New Product Development Alliances: Win-Win or Win-Lose Partnerships 2007 Article
Customers as Co-Producers: Implications for Marketing Strategy Effectiveness and Marketing ... 2006 Book Chapter
Musings on the Need of Reform in Marketing 2006 Book Chapter
CRM Implementation: Effectiveness Issues and Insights 2006 Article
Does Success Diminish Competitive Responsiveness? An Empirical Investigation 2006 Article
Brand Portfolio, Corporate Image and Reputation: Managing Brand Deletions 2006 Article
Toward an Integrated Model of Business Performance 2005 Book Chapter
First-Mover Advantage on the Internet: Real or Virtual? 2005 Monograph
Interactivity in the Electronic Marketplace: The Construct, Antecedents and Outcomes 2005 Article
Understanding Product Migration to the Electronic Marketplace: A Conceptual Framework 2005 Article
Competitive Strategy in a Global Electronic Marketplace: Extant Strategy Perspectives ... 2003 Book Chapter
Musings on Relevance and Rigor of Scholarly Research in Marketing 2003 Article
Market Situation Interpretation and Response: The Role of Cognitive Style, ... 2003 Article
Marketing Strategy and the Internet: An Organizing Framework 2002 Article
Generating New Product Ideas: An Initial Investigation of the Role ... 2001 Article
Strategic Interdependence in Organizations: Deconglomeration and Marketing Strategy 2001 Article