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Mary R. Zimmer's Publications

Title Year Type
The Reciprocal Effects of Extension Quality and Fit on Parent ... 2004 Article
The Reciprocal Effects of Extension Quality and Fit on Parent ... 2004 Article
Internet Use by American and Chinese Consumers in the U.S. 2000 Conference Paper
The Impact of Nostalgia Proneness and Need for Uniqueness on ... 1999 Conference Paper
The Effect of Reality Engineering on Consumer Brand Perceptions: Using ... 1999 Conference Paper
Brands in Films: Young Moviegoers\' Experiences and Interpretations 1994 Conference Paper
Green Issues: Dimensions of Environmental Concern 1994 Article
A Cross-Cultural Comparison of Magazine Advertising in West Germany and ... 1990 Conference Paper
An Information Theoretic Approach for Identifying Shared Information and Asymmetric ... 1990 Article
A New Method for Identifying Asymmetric Relationships Among Variables: Information ... 1989 Conference Paper
Impressions of Retail Stores: A Content Analysis of Consumer Images 1988 Article
The Role of Pyschological Meaning in Advertising 1988 Article
Object Relations Theory: Male and Female Differences in Visual Information ... 1987 Conference Paper
The Numerical Comparative Scale: An Economical Format for Retail Image ... 1987 Article
Relationships Between Affect, Patronage Frequency and Amount of Money Spent ... 1986 Conference Paper
Estimating the Duplicated Audience of Media Vehicles in National Advertising ... 1986 Article
The Availability and Quality of Television Viewing Data: A Response 1986 Article
A Note on the Reliability of Content Analysis 1984 Conference Paper
The Development of Choice Tactics in Low Involvement Situations 1984 Conference Paper
The Selection of a Contraceptive Method as a Joint Decision ... 1984 Conference Paper
To Read, View, or Listen? A Cross-Media Comparison of Comprehension 1983 Article