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Monday, May 21, 2012 | 6:08 AM CDT

James H. Leigh's Publications

Title Year Type
The Effects of Task Involvement and Format Relevancy on Magazine ... 2007 Conference Paper
Advertising 101 2007 Article
The Impact of Attributions about Life Events on Perceptions of ... 2007 Article
Dimensional Relationships of Recall and Recognition Measures with Selected Cognitive ... 2006 Article
Not All Deals are Created Equal: Two Different Roles of ... 2005 Conference Paper
Consumer Identification of Animated vs.Non-Animated Virtual Advertisements 2005 Conference Paper
Self Portrait, in "Perspectives on Advertising Research: Views of Winners ... 2005 Article
Attributions about Life Events and Perceptions of Foreign Products: Contrasts ... 2003 Conference Paper
The Same, But Not Quite the Same: An Observational Study ... 2002 Conference Paper
Texas Real Estate Markets Expected to Remain Strong 2001 Article
An Informal, Qualitative Analysis of Shortages and Abundances in Academic ... 2000 Book Chapter
The Texas Real Estate Confidence Index 2000 Article
The Role of Formal Policies and Informal Culture on Ethical ... 1999 Article
The Effects of Organizational Complaint Responses on Consumer Satisfaction, Word ... 1998 Article
The Use of Figures of Speech in Print Ad Headlines 1994 Article
Symbolic Interactionism: Its Effects on Consumer Behavior and Implications for ... 1992 Article
Modality Congruence, Multiple Resource Theory and Intermedia 1992 Article
Consumers' Behavioral Responses to Alternative Coupon Price Promotions: A Field ... 1991 Conference Paper
Information Processing Differences Among Broadcast Media: Review 1991 Article
An Extension of the Bourne Typology of Reference Group Influence ... 1989 Article
Perceived Societal Benefit of Selected Product Classes: A Test of ... 1989 Article
Product Class Differences in Perceived Societal Welfare: A Test of ... 1988 Conference Paper
A New Approach to Measuring Socially Responsible Consumption Tendencies 1988 Article
Effects of Perceived Organizational Factors on Role Stress-Job Attitude Relationships 1988 Article
An Examination of the Dimensionality of Satisfaction with Housing 1987 Article