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William M. Pride's Publications

Title Year Type
Marketing 2008 Book
Business 2008 Book
Foundations of Marketing 2007 Book
Marketing: Concepts and Strategies 2005 Book
Business 2005 Book
Foundations of Marketing 2004 Book
Study Guide for Marketing 2000 Book
Marketing Decision Making Through Computer Cartography 1997 Article
Distinguishing Between Manufacturer Power and Manufacturer Salesperson Power 1996 Article
Advertising Sensitive Products 1995 Article
Environmental Management: The Construct and Research Propositions 1994 Article
Controlling the Uncontrollable: Managing Your Market Environment 1992 Article
Advertising Pacing and the Learning of Marketing Information by the ... 1991 Article
An Empirical Investigation of Three Machiavellian Concepts: Advertisers Versus the ... 1989 Article
Strategic Adaptability and Firm Performance: A Market-Contingent Perspective 1989 Article
The Use of Approved Vendors' Lists 1986 Article
Marketing: Contemporary Dimensions 1985 Book
Channel Climate: Its Impact on Channel Members' Satisfaction 1985 Article
Personal and Nonpersonal Incentives in Mail Surveys 1984 Article
Do Disclosure Attempts Influence Claim Believability and Perceived Advertiser Credibility? 1984 Article
Selected Effects of Salesperson Sex and Attractiveness in Direct Mail ... 1984 Article
The Impact of Channel Leadership Behavior on Intrachannel Conflict 1983 Article
Fundamentals of Marketing 1982 Book
Study Guide for Fundamentals of Marketing 1982 Book
A Reassessment of the Effects of Appeals on Response Rate ... 1980 Article