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Tuesday, May 22, 2012 | 5:59 AM CDT

Manjit S. Yadav's Publications

Title Year Type
The Decline of Conceptual Articles and Implications for Knowledge Development 2009 Article
How Task-Facilitative Interactive Tools Foster Buyers' Trust in Online Retailers: ... 2009 Article
Marketing Strategy in an Internet-Enabled Environment: A Retrospective on the ... 2009 Article
First-Mover Advantage in an Internet-Enabled Market Environment: Conceptual Framework and ... 2008 Article
Managing the Future: CEO Attention and Innovation Outcomes 2007 Article
Buyers' Evaluations of Mixed Bundling Strategies in Price-Promoted Markets 2005 Book Chapter
First-Mover Advantage on the Internet: Real or Virtual? 2005 Book Chapter
Interactivity in the Electronic Marketplace: An Exposition of the Concept ... 2005 Article
Understanding Product Migration to the Electronic Marketplace: A Conceptual Framework 2005 Article
Competitive Strategy in a Global Electronic Marketplace: Extant Strategy Perspectives ... 2003 Book Chapter
Marketing Strategy and the Internet: An Organizing Framework 2002 Article
An Empirical Investigation of Customer Satisfaction After Service Failure and ... 2000 Article
The Effects of Free-Market Reforms on Market Openness, Market Attractiveness, ... 1998 Book Chapter
Is the Price Right? Understanding Contingent Processing in Reference Price ... 1998 Article
Capturing and Communicating Value in the Pricing of Services 1996 Article
Bundle Evaluation in Different Market Segments: The Effects of Discount ... 1995 Article
How Buyers Evaluate Product Bundles: A Model of Anchoring and ... 1994 Article
How Buyers Perceive Savings in a Bundle Price: An Examination ... 1994 Article
A Conceptual Framework for Evaluating Interdisciplinary Research in Marketing 1993 Article
The Effect of Rescaling on the Measurement and Fit Statistics ... 1992 Conference Paper
Investigating the Behavioral Rationale for Rescaling Marketing Measures 1989 Conference Paper
Context Effects on Effort and Accuracy in Choice: An Enquiry ... 1989 Article
The Role of Evaluative Criteria in the Development of Marketing ... 1987 Conference Paper