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Tuesday, February 14, 2012 | 7:09 PM CST

Larry G. Gresham, Jr.'s Publications

Title Year Type
Attitude Toward the Advertisement and Brand Attitudes:A Classical Conditioning Approach 1985 Article
Measures of Brand Attitude: Are Cognitive Structure Approaches Really Needed? 1984 Article
An Information Processing Perspective of Recent Advertising Literature 1983 Article