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Tuesday, February 14, 2012 | 10:22 PM CST

Stephen W. McDaniel's Publications

Title Year Type
Subliminal Advertising 2007 Book Chapter
Church Marketing 2007 Book Chapter
Pre-Production Relationship Marketing: A Lesson from Sports Marketing 2005 Article
A Taxonomy of Church Marketing Strategy Types 2004 Article
What Makes a Highly Effective Marketer? 2003 Article
Church Marketing Communication Methods: The Effect of Location and Impact ... 2002 Article
The Seven Habits of Highly Effective Marketers 1998 Article
Ethical Codes of Conduct Among Corporate Research Departments 1997 Article
Behavioral Considerations for Small Businesses and J.I.T. 1994 Article
The Exclusive Value Principle: The Basis of Prestige Pricing 1993 Article
Growth in Non-Profit Organizations: The Effect of Leadership and Marketing ... 1993 Article
The Quality of the Academic Preparation of Undergraduate Marketing Majors: ... 1993 Article
Should Marketing Researchers Be Certified 1993 Article
Strategic Green Marketing 1993 Article
The Effect of J.I.T. on Distributors 1992 Article
Targeting the Evangelical Market Segment 1991 Article
Consumer Religiosity and Retail Store Evaluation Criteria 1990 Article
Focused Versus General Marketing Strategies in a Religious Setting 1990 Article
Texas Instruments 1989 Book Chapter
Perceptions of Small Businesses Toward Professional Marketing Research Services 1989 Article
The Use of Marketing Techniques by Churches: A National Survey 1989 Article
China's Consumer Market: How are U.S. Products Perceived? 1989 Article
CEO Orientations and America's Eroding Domestic/Global Competitive Position 1989 Article
The Role of CEOs in Product Planning and Development 1989 Article
Shaklee 1988 Book Chapter