| Author |
Title |
Year |
Type |
| Leigh, James |
"Don't Know" Item Nonresponse in a Telephone Survey: Effects of ... |
1987 |
Article |
| Leigh, James |
A Comparison of Alternative Recognition Measures of Advertising Effectiveness |
1986 |
Article |
| Yadav, Manjit |
A Conceptual Framework for Evaluating Interdisciplinary Research in Marketing |
1993 |
Article |
| Berry, Leonard |
A Conceptual Framework of the Domain of Evidence-Based Design |
2010 |
Article |
| Parish, Janet |
A Conceptual Framework of the Domain of Evidence-Based Design |
2010 |
Article |
| Berry, Leonard |
A Conceptual Model of Service Quality and Its Implications for ... |
1985 |
Article |
| McDaniel, Stephen W. |
A Content Analysis of Church Advertising in U.S. Newspapers |
1988 |
Article |
| Hise, Richard T. |
A Cross Cultural Analysis of the Geographical Knowledge of U.S., ... |
2004 |
Article |
| Zimmer, Mary |
A Cross-Cultural Comparison of Magazine Advertising in West Germany and ... |
1990 |
Conference Paper |
| Conant, Jeffrey |
A Framework for Conducting a Services Marketing Audit |
1991 |
Article |
| Berry, Leonard |
A Framework for Conducting a Services Marketing Audit |
1991 |
Article |
| Berry, Leonard |
A Health Care Agenda for Business |
2004 |
Article |
| Conant, Jeffrey |
A Method to Improve Response to Industrial Mail Surveys |
1987 |
Article |
| Varadarajan, Rajan |
A Model of Marketing Knowledge Use Within Firms |
1992 |
Article |
| Leigh, James |
A New Approach to Measuring Socially Responsible Consumption Tendencies |
1988 |
Article |
| Zimmer, Mary |
A New Method for Identifying Asymmetric Relationships Among Variables: Information ... |
1989 |
Conference Paper |
| Zimmer, Mary |
A Note on the Reliability of Content Analysis |
1984 |
Conference Paper |
| Berry, Leonard |
A Physician’s Agenda for Partnering with Employers and Insurers: Fresh ... |
2006 |
Article |
| McDaniel, Stephen W. |
A Post-Evaluation of the Magnuson-Moss Warranty Act |
1980 |
Article |
| Berry, Leonard |
A Practical Guide to Combining Products and Services |
2009 |
Article |
| Shankar, Venkatesh |
A Practical Guide to Combining Products and Services |
2009 |
Article |
| Pride, William M. |
A Reassessment of the Effects of Appeals on Response Rate ... |
1980 |
Article |
| Busch, Paul S. |
A Review and Critical Evaluation of the Consumer Product Safety ... |
1976 |
Article |
| Busch, Paul S. |
A Review of Recent Social Power Research and Its Implications ... |
1985 |
Book Chapter |
| Busch, Paul S. |
A Review of Recent Social Power Research and Its Implications ... |
1984 |
Conference Paper |
