| Varadarajan, Rajan |
2010 |
Strategic Marketing and Marketing Strategy: Conceptual Domain, Definition, Fundamental Issues ... |
Article |
Journal of the Academy of Marketing Science |
|
| Dotzel, Thomas |
2009 |
“Service Innovation, Customer Satisfaction, and Firm Value: Asymmetries between Internet-Enabled ... |
Article |
|
Venkatesh Shankar, Leonard L. Berry |
| Dotzel, Thomas |
2008 |
The Effects of Service Innovation on Customer Satisfaction and Firm ... |
Conference Paper |
|
Venkatesh Shankar, Leonard L. Berry |
| Varadarajan, Rajan |
2008 |
First-Mover Advantage in an Internet-enabled Market Environment: Conceptual Framework and ... |
Article |
Journal of the Academy of Marketing Science |
Manjit Yadav, Venkatesh Shankar |
| Varadarajan, Rajan |
2008 |
Fortune at the Bottom of the Innovation Pyramid: The Strategic ... |
Article |
Business Horizons |
|
| Varadarajan, Rajan |
2007 |
Asymmetric New Product Development Alliances: Win-Win or Win-Lose Partnerships |
Article |
Management Science |
Kartik Kalaignanam and Venkatesh Shankar |
| Varadarajan, Rajan |
2006 |
CRM Implementation: Effectiveness Issues and Insights |
Article |
Journal of Service Research |
Timothy Bohling, Douglas Bowman, Steve LaValle, Vikas Mittal, Das Narayandas, Girish Ramani |
| Varadarajan, Rajan |
2006 |
Brand Portfolio, Corporate Image and Reputation: Managing Brand Deletions |
Article |
Journal of the Academy of Marketing Science |
Mark DeFanti, Paul S. Busch |
| Varadarajan, Rajan |
2005 |
First-Mover Advantage on the Internet: Real or Virtual? |
Monograph |
|
Manjit S. Yadav, Venkatesh Shankar |
| Conant, Jeffrey |
2005 |
Organizational Antecedents to and Outcomes of Marketing Strategy Development Styles: ... |
Conference Paper |
|
J. Chris White, Raj Echambadi |
| Conant, Jeffrey |
2003 |
Marketing Strategy Development Styles, Implementation Capability, and Firm Performance: Investigating ... |
Article |
Marketing Letters |
J. Chris White, Raj Echambadi |
| Conant, Jeffrey |
2003 |
Marketing Strategy Development Styles, Implementation Capability, and Firm Performance: Investigating ... |
Article |
Marketing Letters |
J. Chris White, Raj Echambadi |
| Yadav, Manjit |
2002 |
Marketing Strategy and the Internet: An Organizing Framework |
Article |
Journal of the Academy of Marketing Science |
Rajan Varadarajan |
| Varadarajan, Rajan |
2002 |
Marketing Strategy and the Internet: An Organizing Framework |
Article |
Journal of the Academy of Marketing Science |
Manjit S. Yadav |
| Jain, Sanjay |
2002 |
David vs. Goliath: An Analysis of Asymmetric Mixed Strategy Games ... |
Article |
Management Science |
Wilfred Amaldoss |
| Varadarajan, Rajan |
2001 |
Strategic Interdependence in Organizations: Deconglomeration and Marketing Strategy |
Article |
Journal of Marketing |
Satish Jayachandran, J. Chris White |
| Varadarajan, Rajan |
1999 |
Theory of Multimarket Competition: A Synthesis and Implications for Marketing ... |
Article |
Journal of Marketing |
Satish Jayachandran, Javier Gimeno |
| Varadarajan, Rajan |
1999 |
Marketing Strategy: An Assessment of the State of the Field ... |
Article |
Journal of the Academy of Marketing Science |
Satish Jayachandran |
| Conant, Jeffrey |
1996 |
Impact on Performance of Strategic Market Planning and Competitive Marketing ... |
Conference Paper |
|
J. Chris White |
| Varadarajan, Rajan |
1993 |
Standardization vs. Adaptation of International Marketing Strategy: An Empirical Investigation |
Article |
Journal of Marketing |
David M. Szymanski, Sundar G. Bharadwaj |
| Leigh, James |
1992 |
Symbolic Interactionism: Its Effects on Consumer Behavior and Implications for ... |
Article |
Journal of Consumer Marketing |
Terrance G. Gabel |
| Varadarajan, Rajan |
1992 |
Marketing's Contribution to Strategy: The View from a Different Looking ... |
Article |
Journal of the Academy of Marketing Science |
|
| McDaniel, Stephen W. |
1990 |
Focused Versus General Marketing Strategies in a Religious Setting |
Article |
Journal of Professional Services Marketing |
L.S. Busenitz, C.M. Lau |
| Conant, Jeffrey |
1989 |
Management Styles and Marketing Strategy |
Book Chapter |
|
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| McDaniel, Stephen W. |
1987 |
Marketing Strategy Implication of the Miles and Show Strategic Typology |
Article |
Journal of Marketing |
James W. Kolari |
