Publications Matching Keyword: services
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| Author | Year | Title | Type | Journal | Co-Authors |
|---|---|---|---|---|---|
| Parish, Janet | 2010 | Consumer Relationship Proneness: A Reexamination and Extension Across Service Exchanges | Article | Journal of Services Marketing | Betsy Bugg Holloway |
| Shankar, Venkatesh | 2008 | BRAN*EQT: A Model for Estimating, Tracking, and Managing Brand Equity ... | Article | Marketing Science | Pablo Azar, Matthew Fuller |
| Srivastava, Mona | 2007 | Mirror, Miror on the Wall, Who is the Unfairest of ... | Conference Paper | Ann Mirabito, Haipeng (Allan) Chen | |
| Srivastava, Mona | 2007 | The Power of Personality in CRM | Conference Paper | Janet Parish | |
| Dotzel, Thomas | 2006 | Creating New Markets Through Service Innovation | Article | MIT Sloan Management Review | Leonard L. Berry, Venkatesh Shankar, Janet Turner Parish, Susan Cadwallader |
| Strawser, Jerry | 2004 | Auditing & Assurance Services | Book | Tim Louwers, Robert Ramsay, David Sinason | |
| Lampo, Sandi | 2004 | Branding Labor-Intensive Services | Article | Business Strategy Review | Leonard L. Berry |
| Lampo, Sandi | 2000 | Teaching an Old Service New Tricks: The Promise of Service ... | Article | Journal of Service Research | Leonard L. Berry |
| Groth, John C. | 1999 | Service Quality: Perceived Value, Expectations, Shortfalls, & Bonuses | Article | Managing Service Quality | R. Tim Dye |
| Yadav, Manjit | 1996 | Capturing and Communicating Value in the Pricing of Services | Article | Sloan Management Review | Leonard L. Berry |
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