| Dotzel, Thomas |
2009 |
Determinants and Outcomes of B2B Service Innovations: How are they ... |
Conference Paper |
|
Venkatesh Shankar, Leonard L. Berry |
| Dotzel, Thomas |
2009 |
“Service Innovation, Customer Satisfaction, and Firm Value: Asymmetries between Internet-Enabled ... |
Article |
|
Venkatesh Shankar, Leonard L. Berry |
| Dotzel, Thomas |
2008 |
The Effects of Service Innovation on Customer Satisfaction and Firm ... |
Conference Paper |
|
Venkatesh Shankar, Leonard L. Berry |
| Berry, Leonard |
2007 |
Building a Strong Services Brand: Lessons from Mayo Clinic |
Article |
Business Horizons |
Kent D. Seltman |
| Dotzel, Thomas |
2006 |
Creating New Markets Through Service Innovation |
Article |
MIT Sloan Management Review |
Leonard L. Berry, Venkatesh Shankar, Janet Turner Parish, Susan Cadwallader |
| Berry, Leonard |
2002 |
Relationship Marketing of Services -- Perspectives from 1983 to 2000 |
Article |
The Journal of Relationship Marketing |
|
| Berry, Leonard |
2000 |
Services Marketing Self-Portraits: Introspections, Reflections, and Glimpses from the Experts |
Edited Book |
|
|
| Berry, Leonard |
2000 |
Teaching an Old Service New Tricks: The Promise of Service ... |
Article |
Journal of Service Research |
Sandra Lampo |
| Berry, Leonard |
1998 |
Der Bravo-Faktor: Leadership in Dienstleistungs-Organisationen |
Book Chapter |
|
|
| Berry, Leonard |
1998 |
Service Fairness: What It Is and Why It Matters |
Article |
The Academy of Management Executive |
Kathleen Seiders |
| Berry, Leonard |
1997 |
The Service Nightmare: Can We Sustain Success? |
Article |
Marketing Management |
|
| Berry, Leonard |
1997 |
Customers' Motivations for Maintaining Relationships with Service Providers |
Article |
Journal of Retailing |
Neeli Bendapudi |
| Berry, Leonard |
1996 |
The Nature and Determinants of Customer Expectations of Service |
Article |
Journal of the Academy of Marketing Sciences |
Valarie Zeithaml, A. Parasuraman |
| Berry, Leonard |
1996 |
Capture and Communicate Value in the Pricing of Services |
Article |
Sloan Management Review |
Manjit Yadav |
| Berry, Leonard |
1996 |
The Behavioral Consequences of Service Quality |
Article |
Journal of Marketing |
A. Parasuraman, Valarie Zeithaml |
| Berry, Leonard |
1995 |
Relationship Marketing of Services -- Growing Interest, Emerging Perspectives |
Article |
Journal of the Academy of Marketing Science |
|
| Berry, Leonard |
1993 |
Building a New Academic Field -- The Case of Services ... |
Article |
Journal of Retailing |
A. Parasuraman |
| Berry, Leonard |
1992 |
Strategic Positioning on the Dimensions of Service Quality |
Book Chapter |
|
Valarie Zeithaml, A. Parasuraman |
| Berry, Leonard |
1992 |
Services Marketing Starts from Within |
Article |
Marketing Management |
A. Parasuraman |
| Berry, Leonard |
1992 |
Prescriptions for a Service Quality Revolution in America |
Article |
Organizational Dynamics |
A. Parasuraman |
| Conant, Jeffrey |
1991 |
A Framework for Conducting a Services Marketing Audit |
Article |
Journal of the Academy of Marketing Science |
Leonard L. Berry, A. Parasuraman |
| Berry, Leonard |
1991 |
A Framework for Conducting a Services Marketing Audit |
Article |
Journal of the Academy of Marketing Sciences |
J.S. Conant, A. Parasuraman |
| Berry, Leonard |
1989 |
How to Sell New Services |
Article |
American Demographics |
|
| Berry, Leonard |
1986 |
Four Ways to Make Services More Tangible |
Article |
Business |
Terry Clark |
| Berry, Leonard |
1986 |
Big Ideas in Services Marketing |
Article |
Journal of Consumer Marketing |
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