Publications Matching Keyword: price bundling
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| Author | Year | Title | Type | Journal | Co-Authors |
|---|---|---|---|---|---|
| Yadav, Manjit | 1995 | Bundle Evaluation in Different Market Segments: The Effects of Discount ... | Article | Journal of the Academy of Marketing Science | |
| Yadav, Manjit | 2005 | Buyers' Evaluations of Mixed Bundling Strategies in Price-Promoted Markets | Book Chapter | Georg Wuebker, Vijay Mahajan | |
| Yadav, Manjit | 1994 | How Buyers Evaluate Product Bundles: A Model of Anchoring and ... | Article | Journal of Consumer Research | |
| Yadav, Manjit | 1994 | How Buyers Perceive Savings in a Bundle Price: An Examination ... | Article | Journal of Marketing Research | Kent B. Monroe |
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