Publications Matching Keyword: relationship marketing
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| Author | Year | Title | Type | Journal | Co-Authors |
|---|---|---|---|---|---|
| Parish, Janet | 2010 | Consumer Relationship Proneness: A Reexamination and Extension Across Service Exchanges | Article | Journal of Services Marketing | Betsy Bugg Holloway |
| Winterich, Karen | 2007 | My Brand or Our Brand: The Effects of Brand Relationship ... | Article | Journal of Consumer Research | Vanitha Swaminathan, Zeynep Gurhan Canli |
| McDaniel, Stephen W. | 2005 | Pre-Production Relationship Marketing: A Lesson from Sports Marketing | Article | Journal of Relationship Marketing | S.B. Moore |
| Berry, Leonard | 2002 | Relationship Marketing of Services -- Perspectives from 1983 to 2000 | Article | The Journal of Relationship Marketing | |
| Berry, Leonard | 1997 | Customers' Motivations for Maintaining Relationships with Service Providers | Article | Journal of Retailing | Neeli Bendapudi |
| Berry, Leonard | 1995 | Relationship Marketing of Services -- Growing Interest, Emerging Perspectives | Article | Journal of the Academy of Marketing Science |
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