Publications Matching Keyword: customer value
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| Author | Year | Title | Type | Journal | Co-Authors |
|---|---|---|---|---|---|
| Heim, Gregory | 2009 | The Value to the Customer of RFID in Service Applications | Article | Decision Sciences | William R. Wentworth Jr., Xiaosong (David) Peng |
| Shankar, Venkatesh | 2004 | Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration from ... | Article | Journal of the Academy of Marketing Science | Shun Yin Lam, M. Krishna Erramilli, Bvsan Murthy |
| Berry, Leonard | 2001 | The Old Pillars of New Retailing | Article | Harvard Business Review |
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