| Liu, Yan (Lucy) |
2009 |
An Empirical Analysis of Scarcity Strategies in the Automobile Industry |
Article |
Management Science |
Balachander, S. and A. Stock |
| Yadav, Manjit |
2009 |
Marketing Strategy in an Internet-Enabled Environment: A Retrospective on the ... |
Article |
Journal of Interactive Marketing |
Rajan Varadarajan |
| Pride, William M. |
2008 |
Marketing |
Book |
|
O. C. Ferrell |
| Varadarajan, Rajan |
2008 |
Marketing Operations Efficiency and the Internet: An Organizing Framework |
Article |
Journal of Business Research |
Karti Kalaignanam, Tarun Kushwaha |
| Sorescu, Alina |
2007 |
New Realtionships, New Births: Marketplace Responses to Acquisitive Entry |
Conference Paper |
|
Prokriti Mukherji, Jaideep Prabhu, Rajesh Chandy |
| Cocanougher, Benton |
2007 |
Reference Group Theory |
Book Chapter |
|
James Stafford |
| Pride, William M. |
2007 |
Foundations of Marketing |
Book |
|
O. C. Ferrell |
| Varadarajan, Rajan |
2006 |
Customers as Co-Producers: Implications for Marketing Strategy Effectiveness and Marketing ... |
Book Chapter |
|
Kartik Kalaignanam |
| Varadarajan, Rajan |
2006 |
Musings on the Need of Reform in Marketing |
Book Chapter |
|
|
| Sorescu, Alina |
2006 |
Building Long-term Firm Value Through Innovation |
Book Chapter |
|
Jelena Spanjol |
| Sorescu, Alina |
2006 |
New Product Preannouncements and Shareholder Value: Do Not Make Promises ... |
Book Chapter |
|
Venkatesh Shankar, Tarun Kushwaha |
| Sorescu, Alina |
2006 |
The Dynamics of Radical Innovation |
Conference Paper |
|
Raul Rivadeneyra, Jaideep Prabhu, Rajesh Chandy |
| Sorescu, Alina |
2006 |
The Dynamics of Radical Innovation |
Conference Paper |
|
Raul Rivadeneyra |
| Shankar, Venkatesh |
2006 |
Creating New Markets through Service Innovations |
Article |
Sloan Management Review |
Len Berry, Janet Parish, Susan Cadwallader, Thomas Dotzel |
| Varadarajan, Rajan |
2006 |
Does Success Diminish Competitive Responsiveness? An Empirical Investigation |
Article |
Journal of the Academy of Marketing Science |
Satish Jayachandran |
| Spanjol, Jelena |
2005 |
Adaptive Innovation Management |
Book Chapter |
|
Venkatesh Shankar |
| Pride, William M. |
2005 |
Marketing: Concepts and Strategies |
Book |
|
O.C. Ferrell |
| Varadarajan, Rajan |
2005 |
Toward an Integrated Model of Business Performance |
Book Chapter |
|
Sundar G. Bharadwaj |
| Sorescu, Alina |
2005 |
Long-term Stock Market Returns to New Product Introductions; A Comparison ... |
Conference Paper |
|
Jelena Spanjol |
| Sorescu, Alina |
2005 |
Do Product Preannouncements Impact Shareholder Value? |
Conference Paper |
|
Venkatesh Shankar, Tarun Kushwaha |
| Sorescu, Alina |
2005 |
Does Innovation Really Pay? An Investigation into Financial Returns to ... |
Conference Paper |
|
Jelena Spanjol |
| Shankar, Venkatesh |
2005 |
Are the Drivers and Role of Online Trust the Same ... |
Article |
Journal of Marketing |
Bart Yakov, Fareena Sultan, Glen L. Urban |
| Pride, William M. |
2004 |
Foundations of Marketing |
Book |
|
O.C. Ferrell |
| Sorescu, Alina |
2004 |
The Dynamics of Radical Innovation |
Conference Paper |
|
Raul Rivadeneyra, Jaideep Prabhu, Rajesh Chandy |
| Sorescu, Alina |
2004 |
For Richer or Poorer: Product Capital Smart Acquisitions and Long-term ... |
Conference Paper |
|
Jaideep Prabhu, Rajesh Chandy |
